17 research outputs found
Convergence of Interests - Producing Social and Business Gains Through Corporate Social Marketing
No full textThe New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value
No full textTowards intercultural competency in multicultural marketplaces
Get PDFIntercultural competency plays a pivotal role in creating a more equitable and just marketplace where situations of marketplace vulnerability are minimized and resiliency is enhanced. Intercultural competency is the ability to understand, adapt, and accommodate another’s culture. In this essay, a framework of intercultural competency development in multicultural marketplaces is presented. Resilience building actions for multicultural marketplace actors, specifically, consumers, businesses/marketers, community groups and NGOs, and policy makers, are discussed for three phases of intercultural competency development
Nation branding in a transitional democracy: The role of corporate diplomacy in promoting national identity
No full textLocalized boiling-induced spatters in the high-power laser welding of stainless steel: three-dimensional visualization and physical understanding
No full textPhysical Properties and Formation Mechanism of Copper/Glass Modified Laser Nanocrystals-Amorphous Reinforced Coatings
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