Re-branding: The Case of Southern Miss Athletics

In late July 2011, administrative trademark judges in the US Patent and Trademark Office ruled, in a 2-1 decision, that the University of Southern Mississippi would have to discontinue the use of its Golden Eagle logo because it was too similar in appearance to the University of Iowa Hawkeye (Hinton, 2011). Administrative trademark judge David Bucher wrote in his majority opinion that he backed Iowa\u27s claim that there would be the likelihood of confusion in merchandise sales between the schools and the “the overall similarity in appearance of the marks on the goods, particularly in light of the use of identical color schemes, creates virtually identical commercial impressions (Hinton, 2011). The purpose of this presentation is not to debate the merits of the legal hearing. Rather, the case describes how university administrators, students, alumni, faculty, and other constituents turned a seemingly negative judicial ruling into a positive opportunity to upgrade and improve the university’s brand. An outline of this inclusive process began to emerge when then-President Martha Saunders stated, “You can change the way a product looks, repackage it, put a new wrapper on it, but to brand an organization requires people.” USM engaged a local consulting firm to assist with its rebranding effort, and the importance of focusing on several traditional factors was evident. The present study looks at how the character, pride, authenticity, and strength of the athletic department were incorporated into the new logo and ultimately the university’s identity. Other issues to be addressed are: 1) The timeline for revealing the new logo 2) How other institutions handled similar roll-outs of new logos 3) Logistic issues in using the new logo 4) Costs of implementing the new log

The shear-driven Rayleigh problem for generalised Newtonian fluids

We consider a variant of the classical ‘Rayleigh problem’ (‘Stokes’s first problem’) in which a semi-infinite region of initially quiescent fluid is mobilised by a shear stress applied suddenly to its boundary. We show that self-similar solutions for the fluid velocity are available for any generalised Newtonian fluid, regardless of its constitutive law. We demonstrate how these solutions may be used to provide insight into some generic questions about the behaviour of unsteady, non-Newtonian boundary layers, and in particular the effect of shear thinning or thickening on the thickness of a boundary layer

Intraseasonal periodicity in the Southern Hemisphere circulation on regional spatial scales

Wave activity in the Southern Hemisphere extratropical atmosphere exhibits robust periodicity on time scales of ~20–25 days. Previous studies have demonstrated the robustness of the periodicity in hemispheric averages of various eddy quantities. Here the authors explore the signature of the periodicity on regional spatial scales. Intraseasonal periodicity in the Southern Hemisphere circulation derives from out-of-phase anomalies in wave activity that form in association with extratropical wave packets as they propagate to the east. In the upper troposphere, the out-of-phase anomalies in wave activity form not along the path of extratropical wave packets, but in their wake. The out-of-phase anomalies in wave activity give rise to periodicity not only on hemispheric scales, but also on synoptic scales when the circulation is sampled along an eastward path between ~5 and 15 m s−1. It is argued that 1) periodicity in extratropical wave activity derives from two-way interactions between the heat fluxes and baroclinicity in the lower troposphere and 2) the unique longitude–time structure of the periodicity in upper-tropospheric wave activity derives from the contrasting eastward speeds of the source of the periodicity in the lower troposphere (~10 m s−1) and wave packets in the upper troposphere (~25 m s−1)

BioTIME: A database of biodiversity time series for the Anthropocene.

MotivationThe BioTIME database contains raw data on species identities and abundances in ecological assemblages through time. These data enable users to calculate temporal trends in biodiversity within and amongst assemblages using a broad range of metrics. BioTIME is being developed as a community-led open-source database of biodiversity time series. Our goal is to accelerate and facilitate quantitative analysis of temporal patterns of biodiversity in the Anthropocene.Main types of variables includedThe database contains 8,777,413 species abundance records, from assemblages consistently sampled for a minimum of 2 years, which need not necessarily be consecutive. In addition, the database contains metadata relating to sampling methodology and contextual information about each record.Spatial location and grainBioTIME is a global database of 547,161 unique sampling locations spanning the marine, freshwater and terrestrial realms. Grain size varies across datasets from 0.0000000158 km2 (158 cm2) to 100 km2 (1,000,000,000,000 cm2).Time period and grainBioTIME records span from 1874 to 2016. The minimal temporal grain across all datasets in BioTIME is a year.Major taxa and level of measurementBioTIME includes data from 44,440 species across the plant and animal kingdoms, ranging from plants, plankton and terrestrial invertebrates to small and large vertebrates.Software format.csv and .SQL

The 2021 Eurpean Alliance of Associations for Rheumatology/American College of Rheumatology points to consider for diagnosis and management of autoinflammatory type i interferonopathies: CANDLE/PRAAS, SAVI and AGS

Objective: Autoinflammatory type I interferonopathies, chronic atypical neutrophilic dermatosis with lipodystrophy and elevated temperature/proteasome-associated autoinflammatory syndrome (CANDLE/PRAAS), stimulator of interferon genes (STING)-associated vasculopathy with onset in infancy (SAVI) and Aicardi-Goutières syndrome (AGS) are rare and clinically complex immunodysregulatory diseases. With emerging knowledge of genetic causes and targeted treatments, a Task Force was charged with the development of \u27points to consider\u27 to improve diagnosis, treatment and long-term monitoring of patients with these rare diseases. Methods: Members of a Task Force consisting of rheumatologists, neurologists, an immunologist, geneticists, patient advocates and an allied healthcare professional formulated research questions for a systematic literature review. Then, based on literature, Delphi questionnaires and consensus methodology, \u27points to consider\u27 to guide patient management were developed. Results: The Task Force devised consensus and evidence-based guidance of 4 overarching principles and 17 points to consider regarding the diagnosis, treatment and long-term monitoring of patients with the autoinflammatory interferonopathies, CANDLE/PRAAS, SAVI and AGS. Conclusion: These points to consider represent state-of-the-art knowledge to guide diagnostic evaluation, treatment and management of patients with CANDLE/PRAAS, SAVI and AGS and aim to standardise and improve care, quality of life and disease outcomes