Inadequate supply and increasing demand for textiles and clothing : second-hand trade at auctions as an alternative source of consumer goods in Sweden, 1830–1900

Drawing on a study of historical national accounts and statistics, this article shows that a growing supply of mass-consumption textiles and clothing in Sweden during industrialization did not fully meet increasing demand. As a result, high demand for second-hand items remained even at the turn of the twentieth century. Records from a local auction house from 1830 to 1900 show that, even in the 1880s, more affluent urban consumers were still active on the second-hand market. Thereafter, they turned to the market for new goods, while potential demand from labourers and servants continued to be provided for by the second-hand market. Mechanization meant that more items entered this market. It changed the range and quality of objects available, consequently affecting the attractiveness of second-hand textiles and clothing. After the 1870s, falling and converging prices can be discerned, while more durable fabrics largely retained their value. We conclude that the consumer revolution (in a broader sense) had by this stage gained a foothold among ordinary Swedish urban households. The auction trade was part of a democratization of consumption. The general lesson is that understanding mass consumption requires research not only into second-hand consumption, but also into different regional settings. Savings in the wardrobe—changes in the value and life cycle of clothes, 1790–191

Corporate communications, identity and image: a research agenda

This paper focuses on the importance of corporate identity mix and unplanned (uncontrolled) communication elements in corporate image formation. It aims to define the scope of the communicators of corporate identity in the consumers' context. It presents a literature review with highlights on corporate identity management and corporate communication fields. Subsequently, the paper posits several propositions for future empirical testing