Reseach on Certain aspect of PR function in Serbian companies

The paper presents the results of the research on certain aspects of PR function in Serbian companies. 70 PR managers were polled, and it is estimated that they represent a third of the total number of PR managers in Serbia. 29 questions were asked, and they were divided into three characteristic categories: a) Questions relevant to the analysis of the position of PR managers and their profession; b) Questions relevant to the analysis of characteristic profession and education of PR managers; c) Questions relevant to the analysis of the most frequent and most important activities and media for the performance of PR function. In addition to the presentation of the results of the survey, the paper also presents their detailed analysis.Communication, PR managers, research, results, analyses, Serbia

Predicting Entrepreneurial Intentions among the Youth in Serbia with a Classification Decision Tree Model with the QUEST Algorithm

Youth unemployment rates present an issue both in developing and developed countries. The importance of analyzing entrepreneurial activities comes from their significant role in economic development and economic growth. In this study, a 10-year research was conducted. The dataset included 5670 participants—students from Serbia. The main goal of the study is to attempt to predict entrepreneurial intentions among the Serbian youth by analyzing demographics characteristics, close social environment, attitudes, awareness of incentive means, and environment assessment as potential influencing factors. The data analysis included Chi-square, Welch’s t-test, z-test, linear regression, binary logistic regression, ARIMA (Autoregressive Integrated Moving Average) regression, and a QUEST (Quick, Unbiased, Efficient, Statistical Tree) classification tree algorithm. The results are interesting and indicate that entrepreneurial intentions can be partially predicted using the dataset in this current study. Further, most likely due to the robust dataset, the results are not complementary with similar studies in this domain; therefore, these findings expand the current literature and invite future research

CLUSTER DEVELOPMENT IN FUNCTION OF IMPROVING COMPETITIVENESS OF SMEs IN SERBIAN FOOD INDUSTRY

Food industry is one of the branches that have the most potential in the Republic of Serbia. Small and medium companies (SMEs) in food industry can improve its competitive ability on the basis of clustering - entrepreneurs get what they had previously lacked: new knowledge, new technology, better access to credit lines, easier market performance, and completion of the production cycle, from primary producers to sell. Creating a cluster corresponds to primary producers who want to gain confidence in manufacturing and its placement. By combining the final clusters or provide the raw material whose quality can be affected

Socially responsible business and competitiveness in Serbia: Attitudes of students

In this paper the authors attempt to point out the importance of corporate social responsibility (CSR) and its implementation in contemporary business. Also, the authors deal with competitiveness of enterprises, as well as activities that promote CSR in Serbia. Special significance is given to the review and analysis of research results of Serbian students' (young population) attitudes on CSR and competitiveness. Throughout a three-year period the research has included 1,990 of examinees. Most of the surveyed examinees were the students from four universities and business schools directed towards business and management. The research has been conducted with the structured questionnaire. Among the other facts, the research has shown that a great number of examinees were not informed of CSR. Students experience the Serbian economy as uncompetitive and have identified several factors that are responsible for the lack in development of competitiveness.В данной работе авторы попытались указать на важность корпоративной социальной ответственности (КСО) и ее осуществления в современном бизнесе. Кроме того, авторы обращают внимание на конкурентоспособность предприятий, а также деятельность, которая способствует КСО в Сербии. Особое значение уделяется рассмотрению и анализу результатов исследований студентов Сербии (молодого населения) по отношению к КСО и конкурентоспособности. На протяжении периода трехлетнего исследования объём выборки составил 1990 испытуемых. Большинство опрошенных испытуемых были студентами из четырех университетов и бизнес-школ, ориентированными на бизнес и управление. Исследование было проведено по структурированной анкете. В числе прочих фактов исследования показано, что значительное количество экзаменуемых не были проинформированы о КСО. Студенческие познания сербской экономики определили её как неконкурентоспособную и позволили выделить несколько факторов, которые ответственны за недостаток развития конкурентоспособности

Research into the evaluation of PR activities in companies from Serbia

This paper presents the results of a research into the volume, type and quality of the evaluation of public relations activities in companies in Serbia. The survey was conducted via a web survey. The responses were collected from 50 PR service managers from 50 companies in Serbia. The results are presented through descriptive statistics and correlation analysis where some of the observed sizes of the connection were analyzed. The main conclusions can be summarized as follows: PR functions are often not assigned sufficient importance in companies in Serbia; the evaluation of PR activity is slightly neglected compared to other PR activities; intensive and continuous evaluation of the performances of PR activities increases the likelihood of the complete PR function of the company being successful; companies that are not so successful use evaluation less than successful companies; the evaluation of PR activities is mostly done through a method for measuring quantity; the main problems in the evaluation of PR activities are lack of time and money. The evaluation of PR activities in companies in Serbia can be improved through a greater understanding on the part of top managers, and also by hiring additional PR practitioners