393 research outputs found

    The Use of Social Media to Advance Sports Marketing: The Atlantic Hockey Conference

    Get PDF
    Social media has rapidly changed the world of communications, becoming a popular area of interest to many researchers. Sports marketing has also drastically developed and gained recognition within academia. This project evaluated the use of social media by Atlantic Hockey teams through an investigation of their social media strategies and the effectiveness of their channels. With only a small focus on the Atlantic hockey conference and the widespread growth of college hockey nationally over the years, this study was proposed out of personal interest and found necessary. Research was conducted through a series of interviews with social media coordinators of Atlantic hockey teams and additional Division 1 hockey teams who gained success using their social media and with their marketing campaigns. A survey was developed and distributed to understand the preferences social media users have when they interact with messaging from Atlantic Hockey teams. Findings indicated that Atlantic Hockey teams still have difficulties with social media strategies and thoughtful marketing campaigns that contribute to generating a higher revenue. Keeping budget, time and resources in mind, a clear and concise strategy recommendation that the Atlantic hockey conference can use to grow and strengthen the fan base and increase engagement can be developed. Furthermore, the findings can be implemented by collegiate hockey teams all across the NCAA that are in need of growing their social media presence

    The Relationship between Level of Religiosity and Past Suicidal Ideation in Gay Males

    Get PDF
    Gay males have higher than average rates of suicidal ideation, which has been attributed in part to the pressure to conform to societal religious norms. Using the theoretical frameworks of Durkheim and of Pescosolido and Georgianna, the purpose of this quantitative study was to explore the role of religiosity as a factor of suicidal ideation in gay males. In this study, 113 gay males completed an online survey regarding their level of religiosity as measured by the Religious Background and Behaviors Questionnaire, past suicidal ideation as measured by the Suicidal Ideation Measure, and certain predictor variables, including being out to family members, family being supportive, age, religious affiliation (current and during childhood), ethnicity, and population of town during childhood. Regression analyses found no direct statistical significance between level of religiosity and suicidal ideation. There was a predictive relationship, however, between level of family support, level of religiosity, and suicidal ideation. These findings support the Pescosolido and Georgianna theory that belongingness reduces suicidal ideation. The implications for positive social change include the need for mental health professionals to highlight the importance of positive support for gay males as a potential buffer to suicidal ideation

    EC1439 Screened in Roosts

    Get PDF
    Extension circular 1439 describes the practice of screening beneath and in front of the roosters in the coupe in order to prevent them from coming in contact with droppings

    Non-sporulating obligately anaerobic bacteria in dairy products

    Get PDF

    EC1439 Screened in Roosts

    Get PDF
    Extension circular 1439 describes the practice of screening beneath and in front of the roosters in the coupe in order to prevent them from coming in contact with droppings

    EC1486 Equipment for Turkeys on Range

    Get PDF
    Extension circular 1486 discusses equipment for turkeys on range

    The OER Project @SHU: 5 Factors Driving Institutional Change

    Get PDF
    Sacred Heart University’s OER initiative has seen positive results in its first stage of planning and implementation. Five factors have been driving change – tactical planning, collaborative networking, awareness building, impact measurement, and pedagogy focus. Using evidence-based examples, we share strategies for cost-savings, increased access, and enhanced pedagogical practices

    Open Educational Resource 2017 Textbook List

    Get PDF
    This is an updated, discipline specific OER textbook list for departments at Sacred Heart University, compiled by Zach Claybaugh and Chelsea Stone

    Open Educational Resources Textbook List

    Get PDF
    Discipline specific OER textbook list for departments at SHU, compiled by Zach Claybaugh and Chelsea Stone
    • …
    corecore