3,429 research outputs found
A history of the city of Somerville for the first four grades
Thesis (Ed.M.)--Boston Universit
Recommended from our members
B2B customer experience factors: understanding the relationship with SME customers – interim report
As part of the 2014 programme, our members asked us to extend the research done in 2013
(“Measuring Customer Satisfaction And Understanding Customer Effort In A B2B Context” - Tony
Harrington and Andrew Bryan) to incorporate the SME customer sector.
This project was set up to explore customer experience factors in the SME segment and to
address a number of questions:- What are the most important factors that contribute to the customer experience from
both the supplier’s and the SME customer’s perspectives? From the customer’s perspective, what about the relationship with the supplier requires
the ‘most’ or ‘least’ effort and what changes do customers suggest? Where a customer has both a personal and a business relationship with the supplier,
how does this impact their views?
The approach was to develop an online survey for completion by SME customers and their
supplier. Initially, seven companies and the Henley SME Forum volunteered to participate in the
research. However, it proved to be extremely difficult to go from agreement to be involved to
actually getting survey responses and, in the event, the survey achieved the following result:- A good response was achieved from 2 companies with around 40 SME responses for
each company. A poor response was achieved from 1 company and from the SME Group so their data is
currently of limited value. There were other companies that would still like to participate and there are 3 offers to
participate at a later date.
Analysis of the responses showed that useful conclusions could be made from the data collected
so far but that it would be more valuable if more companies were persuaded to participate in
the future. As a result, this report has been prepared as an interim statement of what has been
learnt and to provide specific feedback to the participating companies. With member’s
permission, further responses will be sought at a later date to refine the learning and provide
feedback to more companies.
This report presents the results of analysis from the survey on a company-by-company basis.
Most of the data is only relevant at company level but consolidated results are shown where
possible.
The results from the analysis of responses lead to a number of initial conclusions. SME companies look to their suppliers to deliver against their promises in a responsive,
consistent and proactive manner. Their priority is to have their problems solved in a
timely manner. Relationship factors are more important in the B2B relationships between large
companies than for SME’s. The SME customer is much more interested in just having the service performed with a minimum of fuss and doesn’t really want to develop a
relationship. Questions about customer effort (or the ease of doing business) are as valuable in the
SME segment as in any other in terms of identifying opportunities for improvement. Businesses should consider whether their SME customers might also be a customer in
their personal home life. If so, they should be aware that this will have an effect on their
satisfaction – and could be either positive or negative
Recommended from our members
How collaborative innovation and co-creation can deliver value: a stakeholder approach
This project explores how collaborative innovation and co-creation between stakeholders
can deliver value for firms. In today’s increasingly competitive and fast-changing global
marketplace, firms must seek to develop more frequent and higher quality innovations
(Ngugi et al, 2010). In addition, customers, employees and other stakeholders are
demanding opportunities to co-create and collaborate with businesses more and more. As
Ramaswamy (2010) comments:
“Providers of products and services are challenged by customers who are increasingly
informed, connected, networked and empowered. Customers, employees and stakeholders
are demanding higher quality interactions and experiences from businesses and a deeper
engagement in the value-creation and service delivery processes” (Ramaswamy, 2010, pp.
22).
Given this increasing need to collaborate, innovate and co-create, firms need a better
understanding of how they can engage in these activities in a way that maximises the value
created for all stakeholders; this project, through exploratory, qualitative research interviews
and a wide-ranging literature review, seeks to make a contribution in this area
Physical Activity in Secondary School Pupils: Headline Indicators 2014
In 2013, GoWell East commenced a cohort study of physical activity among secondary school
pupils in Glasgow. The study will run from 2013 to 2017, following a group of pupils in six
Glasgow secondary schools throughout their school careers from S1 to S5. The study tracks
pupils’ participation in physical activity, including sports, as well as other types of activity
(including travel to and from school), during their school time and leisure time, during the
week and at the weekend. The research is done by asking pupils to complete the Youth
Physical Activity Questionnaire (YPAQ)1
. A group of S5 pupils were also asked to complete
the survey in 2013 in order to provide a benchmark with which to compare the S1 study
cohort when they reach S5 in 2017
GoWell East Headline Indicators Comparison Report
This report outlines results for our GoWell East study within four separate chapters, that are focused on the Scottish Government, Commonwealth Games legacy themes: 1) Active; 2) Flourishing; 3) Sustainable; and 4) Connected.
Results are presented for the longitudinal cohort analysis, wave 1-wave 2, and in addition, within the chapters focusing on the Active and Flourishing themes, data will be presented by gender and age.
The findings highlight that the vast majority of people living near the Games venues in the East End continue to be supportive of the fact that Glasgow hosted the Games, and that most of those who experienced inconvenience at the time of the event thought it was worth it
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