This project explores how collaborative innovation and co-creation between stakeholders
can deliver value for firms. In today’s increasingly competitive and fast-changing global
marketplace, firms must seek to develop more frequent and higher quality innovations
(Ngugi et al, 2010). In addition, customers, employees and other stakeholders are
demanding opportunities to co-create and collaborate with businesses more and more. As
Ramaswamy (2010) comments:
“Providers of products and services are challenged by customers who are increasingly
informed, connected, networked and empowered. Customers, employees and stakeholders
are demanding higher quality interactions and experiences from businesses and a deeper
engagement in the value-creation and service delivery processes” (Ramaswamy, 2010, pp.
22).
Given this increasing need to collaborate, innovate and co-create, firms need a better
understanding of how they can engage in these activities in a way that maximises the value
created for all stakeholders; this project, through exploratory, qualitative research interviews
and a wide-ranging literature review, seeks to make a contribution in this area
