The Effectiveness of Multimedia Digital Graphics in the Context of a Simulated Content Environment

The overall purpose of this thesis was to evaluate the effectiveness and potential benefits or shortcomings of digital motion graphics when utilized in the context of a real-world marketing effort. It is vital to evaluate whether or not the understanding we currently have of motion graphics as a tool for effective communication still remains consistent when principles of visual noise, attention capacity limits, pairing with physical materials, and coordination across mediums are taken into consideration. Participants in this study were asked to interact with prepared content within the framing of a simulated social media feed viewed on a computer or mobile device, while also being exposed to paired print campaign materials either in a physical or non-physical format in order to evaluate the overall retention, recall, and message effectiveness of brand information. Data collected from this study was both quantitative and qualitative in nature, skewing more heavily in the direction of quantitative data. The former consists of evaluation of ability to recall information presented to the viewer through prepared marketing materials in print format along with a simulated social media campaign, while the latter applies to questions regarding personal evaluation of the materials and content provided to the viewer during testing and the effectiveness of particular forms of graphics. This study encompassed a total of 253 final responses from participants grouped across a total of four possible combinations of variables between two categories: the form of content with which they were presented in the simulated social media feed, in either multimedia motion format or static graphic format, and the form of medium with which they were presented the magazine marketing materials, either physical print or non-physical. This testing procedure was followed by a questionnaire segment meant to evaluate recall of various elements from the marketing materials, followed by an exit survey. The resulting data suggests a number of specific differences in the assessment and recall of certain forms of content information, including more accurate recall of primary information for a specific form of content as well as a demonstrable relationship between the selected form of content and the medium it was presented in as it relates to the participant’s ability to recall information. Additional observations were also made in regards to the perception of advertisement frequency between medium formats. This study’s results could potentially inform processes of decision-making for coordination of advertising materials across differing formats and mediums, as well as provide insight into the purposes and value that differing forms of content might provide from a communicative or informative aspect. Those attempting to create or promote content across physical, digital, and social channels may find this study’s findings beneficial towards their own efforts in content creation, as well as use it to inform priorities in advertising or communication efforts that go beyond a single format or medium

Occupations, the missing link? A new theoretical and methodological approach to product markets, skill and pay

Drawing on research of Australian cafes, this article examines the link between product market strategies, skill and pay. Addressing the methodological problems within existing research, the findings not only suggest a new methodology for future research examining these linkages but also a new theoretical proposition about the linkages based on occupation rather than firm, industry or sector

Manifesto for a new Quality of Working Life

Poor quality jobs and their negative consequences for worker wellbeing are frequently associated with Taylorised work and rising non-standard, often precarious, employment. Our manifesto offers a new approach to Quality of Working Life to improve worker wellbeing. In doing so, it outlines the need for a new measure of job quality that pays due attention to employment as well as work problems, and a new approach to practical reform that involves statutory minimum standards rather than just voluntary firm action. Significantly, a receptive political-economic context currently exists to enable the implementation of this manifesto

Capacity investigation of brine-bearing sands of the Frio Formation for geologic sequestration of CO2

The capacity of fluvial brine-bearing formations to sequester CO2 is investigated using numerical simulations of CO2 injection and storage. Capacity is defined as the volume fraction of the subsurface available for CO2 storage and is conceptualized as a product of factors that account for two-phase flow and transport processes, formation geometry, formation heterogeneity, and formation porosity. The space and time domains used to define capacity must be chosen with care to obtain meaningful results, especially when comparing different authors’ work. Physical factors that impact capacity include permeability anisotropy and relative permeability to CO2, brine/CO2 density and viscosity ratios, the shape of the trapping structure, formation porosity and the presence of low permeability layering.National Energy Technology LaboratoryBureau of Economic Geolog

Teaching and Learning in Statistics: Harnessing the power of modern statistical software to improve students statistical reasoning and thinking

[EN] The reproducibility crisis in science has launched global discussion about the need to restructure the way statistics is taught across a wide range of disciplines. While this need has been recognized and discussed in the academic community for many years, the impetus for educational reform of statistics was boosted by Ioannidis (2005), which resulted in a great deal of attention on issues regarding the inappropriate use of statistical reasoning. The availability of data across business and research has increased dramatically in recent years. This access to data has resulted in almost every member of society needing a skill set that allows them to think critically about the inferences that can validly be drawn to improve decisions based on data. One way of improving statistical literacy and thinking is through the identification and use of appropriate statistical software that will allow students, and other practitioners with basic training, access to modern statistical modeling techniques on a platform that allows them to focus on outcomes. A key component of using AutoStat for teaching statistical thinking is in alleviating the need for coding, which allows the instructors to focus on key concepts, questions and outcomes.Alston-Knox, C.; Strickland, C.; Gazos, T.; Mengersen, K. (2019). Teaching and Learning in Statistics: Harnessing the power of modern statistical software to improve students statistical reasoning and thinking. En HEAD'19. 5th International Conference on Higher Education Advances. Editorial Universitat Politècnica de València. 1171-1178. https://doi.org/10.4995/HEAD19.2019.9239OCS1171117

A Deep \u3cem\u3eChandra\u3c/em\u3e ACIS Survey of M83

We have obtained a series of deep X-ray images of the nearby galaxy M83 using Chandra, with a total exposure of 729 ks. Combining the new data with earlier archival observations totaling 61 ks, we find 378 point sources within the D25 contour of the galaxy. We find 80 more sources, mostly background active galactic nuclei (AGNs), outside of the D25 contour. Of the X-ray sources, 47 have been detected in a new radio survey of M83 obtained using the Australia Telescope Compact Array. Of the X-ray sources, at least 87 seem likely to be supernova remnants (SNRs), based on a combination of their properties in X-rays and at other wavelengths. We attempt to classify the point source population of M83 through a combination of spectral and temporal analysis. As part of this effort, we carry out an initial spectral analysis of the 29 brightest X-ray sources. The soft X-ray sources in the disk, many of which are SNRs, are associated with the spiral arms, while the harder X-ray sources, mostly X-ray binaries (XRBs), do not appear to be. After eliminating AGNs, foreground stars, and identified SNRs from the sample, we construct the cumulative luminosity function (CLF) of XRBs brighter than 8 × 1035 erg s–1. Despite M83\u27s relatively high star formation rate, the CLF indicates that most of the XRBs in the disk are low mass XRBs

A Deep \u3cem\u3eChandra\u3c/em\u3e ACIS Survey of M83

We have obtained a series of deep X-ray images of the nearby galaxy M83 using Chandra, with a total exposure of 729 ks. Combining the new data with earlier archival observations totaling 61 ks, we find 378 point sources within the D25 contour of the galaxy. We find 80 more sources, mostly background active galactic nuclei (AGNs), outside of the D25 contour. Of the X-ray sources, 47 have been detected in a new radio survey of M83 obtained using the Australia Telescope Compact Array. Of the X-ray sources, at least 87 seem likely to be supernova remnants (SNRs), based on a combination of their properties in X-rays and at other wavelengths. We attempt to classify the point source population of M83 through a combination of spectral and temporal analysis. As part of this effort, we carry out an initial spectral analysis of the 29 brightest X-ray sources. The soft X-ray sources in the disk, many of which are SNRs, are associated with the spiral arms, while the harder X-ray sources, mostly X-ray binaries (XRBs), do not appear to be. After eliminating AGNs, foreground stars, and identified SNRs from the sample, we construct the cumulative luminosity function (CLF) of XRBs brighter than 8 × 1035 erg s–1. Despite M83\u27s relatively high star formation rate, the CLF indicates that most of the XRBs in the disk are low mass XRBs