Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador

[EN] Among tourists, there is recently a growing interest in the environment and enjoying the natural world. This study analyzed the motivations and segmentation of the demand for ecotourism, using functional theory as a reference point. Empirical analysis was carried out in Santay National Recreation Area, Morro Mangrove Wildlife Refuge, and Samanes National Recreation Area. The sample included 382 surveys, obtained in situ using the simple random sampling method. Factorial analysis and non-hierarchical segmentation were performed to analyze the data. The results indicate that there are several motivational dimensions in ecotourism, including self-development, interpersonal relationships and ego-defensive function, building personal relationships, escape reward, and nature appreciation. We also identified three different segments of ecotourists based on their motivations¿nature, multiple motives, and reward and escape¿as well as the characteristics of the different segments. The present investigation will help public institutions and private companies improve their tourism offerings and develop more efficient marketing plans.Carvache-Franco, SM.; Segarra-Oña, M.; Carrascosa López, C. (2019). Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador. Sustainability. 11(1):1-19. https://doi.org/10.3390/su11010240S119111Das, M., & Chatterjee, B. (2015). Ecotourism: A panacea or a predicament? Tourism Management Perspectives, 14, 3-16. doi:10.1016/j.tmp.2015.01.002Hultman, M., Kazeminia, A., & Ghasemi, V. (2015). Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation. Journal of Business Research, 68(9), 1854-1861. doi:10.1016/j.jbusres.2015.01.013Balmford, A., Beresford, J., Green, J., Naidoo, R., Walpole, M., & Manica, A. (2009). A Global Perspective on Trends in Nature-Based Tourism. PLoS Biology, 7(6), e1000144. doi:10.1371/journal.pbio.1000144Tao, T. C. 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Panorama des styles de vie 1960-90

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[[alternative]]Styles de pub : 60 manieres de communiquer

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Terminologie de la sociologie soviétique

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À propos de l'image du consommateur

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De l'angoisse écosystémique au retour de la morale

Les nouvelles générations d'écologistes ne refusent pas la consommation, mais veulent mieux consommer. L'ascétisme des premiers militants est refusé au nom d'une réconciliation possible entre la nature et les technologies. Les deux tendances actuelles des mentalités écologistes tournent autour d'une nature considérée comme un capital (un patrimoine qu'il faut apprendre à gérer), et d'une nature-religion, qui devient le creuset d'une nouvelle mystique et du retour de la morale.Cathelat Bernard, Peytavin Jean-Louis. De l'angoisse écosystémique au retour de la morale. In: Quaderni, n°17, Printemps 1992. Discours de l'écologie. pp. 91-96

Éros polymorphe ou l'éventail des satisfactions publicitaires

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Changes in surface stress, morphology and chemical composition of silica and silicon nitride surfaces during the etching by gaseous HF acid

International audienceHF acid attack of SiO2 and Si3N4 substrates is analyzed to improve the sensitivity of a sensor based on inicrocantilever. Ex situ analysis of the etching using XPS, SIMS and AFM show significant changes in the anisotropy and the rate of the etching of the oxides on SiO2 and Si3N4 surface. Those differences influence the kinetic evolution of the plastic bending deflection of the cantilever coated with SiO2 and Si3N4 layer, respectively. The linear dependence between the HF concentration and the Si3N4 cantilever bending corresponds to a deep attack of the layer whereas the nonlinear behavior observed for SiO2 layer can be explained by a combination of deep and lateral etchina. The cantilever bending is discussed in terms of free surface energy, layer thickness and grain size. (c) 2006 Elsevier B.V All rights reserved