Will Boosting a Post Bring Them In?: Promoting Library Programs with Facebook Advertising

Facebook continues to be the most popular social media platform. Academic libraries have had some success using it as an outreach and marketing tool. However, few have taken advantage of Facebook’s advertising options, and most have only focused on increasing engagement and page likes. This paper investigates the effectiveness of using Facebook advertising for the promotion of specific library programs and services. The results of two advertising campaigns, one promoting a workshop series, the other promotion a one-on-one reference service, were analyzed to determine if usage of these programs was increased through advertising. While the advertising campaigns did have a notable impact on Facebook traffic driven to the libraries’ website, they did not have a demonstrable impact on the targeted programs

The mineralogy, petrology, geochemistry and petrogenesis of the Mountain Poser gabbroic pluton, southern California.

Dept. of Geology and Geological Engineering. Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis1979 .W544. Source: Masters Abstracts International, Volume: 40-07, page: . Thesis (M.Sc.)--University of Windsor (Canada), 1979

Letter from Samuel F. Cary to James B. Finley

Cary writes to express sympathy concerning Finley\u27s illness. The Divisions (Sons of Temperance) entrusted to Finley will regret that he is unable to fulfill his official duties due to failing health. He discusses at length their work together to eradicate the vice of alcohol. He tells Finley -- You have witnessed in this great valley the ravages of intemperance for perhaps forty years and doubtless have wept and prayed over the desolation of Zion growing out of this vice. Cary also states -- I am a Son of Temperance, not for personal honor or glory, they are but dust -- but that God may be glorified and man blessed. He then expresses his solicitude for the inmates of the prison and asks to be remembered to them. Abstract Number - 1068https://digitalcommons.owu.edu/finley-letters/2052/thumbnail.jp

The Psychology and Neuroscience of Financial Decision Making

Financial decisions are among the most important life-shaping decisions that people make. We review facts about financial decisions and what cognitive and neural processes influence them. Because of cognitive constraints and a low average level of financial literacy, many household decisions violate sound financial principles. Households typically have underdiversified stock holdings and low retirement savings rates. Investors overextrapolate from past returns and trade too often. Even top corporate managers, who are typically highly educated, make decisions that are affected by overconfidence and personal history. Many of these behaviors can be explained by well-known principles from cognitive science. A boom in high-quality accumulated evidence–especially how practical, low-cost ‘nudges’ can improve financial decisions–is already giving clear guidance for balanced government regulation

Letter from Samuel F. Cary & George Young to James B. Finley

A legal document, appointing Finley as Deputy Grand Worthy Patriarch for the Grand Division of the Sons of Temperance. (Hall of Grand Division S. of T. Cincinnati). Abstract Number - 1165https://digitalcommons.owu.edu/finley-letters/2148/thumbnail.jp

Fuel economy analysis of part-load variable camshaft timing strategies in two modern small-capacity spark ignition engines

Variable Camshaft Timing strategies have been investigated at part-load operating conditions in two 3-cylinder, 1.0-litre, Spark Ignition engines. The two small-size engines are different variants of the same 4-valve/cylinder, pent-roof design platform. The first engine is naturally aspirated, port fuel injection and features high nominal compression ratio of 12:1. The second one is the turbo-charged, direct injection version, featuring lower compression ratio of 10:1. The aim of the investigation has been to identify optimal camshaft timing strategies which maximise engine thermal efficiency through improvements in brake specific fuel consumption at fixed engine load. The results of the investigation show that the two engines demonstrate consistent thermal efficiency response to valve timing changes in the low and mid part-load envelope, up to a load of 4 bar BMEP. At the lower engine loads investigated, reduced intake valve opening advance limits the hot burned gas internal recirculation, while increasingly retarded exhaust valve opening timing favours engine efficiency through greater effective expansion ratio. At mid load (4 bar BMEP), a degree of intake advance becomes beneficial, owing mostly to the associated intake de-throttling. In the upper part-load domain, for engine load of 5 bar BMEP and above, the differences between the two engines determine very different efficiency response to the valve timing setting. The lower compression ratio engine continues to benefit from advanced intake valve timing, with a moderate degree of exhaust timing retard, which minimises the exhaust blow-down losses. The higher compression ratio engine is knock-limited, forcing the valve timing strategy towards regions of lower intake advance and lower hot gas recirculation. The theoretical best valve timing strategy determined peak fuel economy improvements in excess of 8% for the port fuel injection engine; the peak improvement was 5% for the more efficient direct injection engine platform

Hfq binding changes the structure of Escherichia coli small noncoding RNAs OxyS and RprA, which are involved in the riboregulation of rpoS

OxyS and RprA are two small noncoding RNAs (sRNAs) that modulate the expression of rpoS, encoding an alternative sigma factor that activates transcription of multiple Escherichia coli stress-response genes. While RprA activates rpoS for translation, OxyS down-regulates the transcript. Crucially, the RNA binding protein Hfq is required for both sRNAs to function, although the specific role played by Hfq remains unclear. We have investigated RprA and OxyS interactions with Hfq using biochemical and biophysical approaches. In particular, we have obtained the molecular envelopes of the Hfq–sRNA complexes using small-angle scattering methods, which reveal key molecular details. These data indicate that Hfq does not substantially change shape upon complex formation, whereas the sRNAs do. We link the impact of Hfq binding, and the sRNA structural changes induced, to transcript stability with respect to RNase E degradation. In light of these findings, we discuss the role of Hfq in the opposing regulatory functions played by RprA and OxyS in rpoS regulation

A generalized approach to model the spectra and radiation dose rate of solar particle events on the surface of Mars

For future human missions to Mars, it is important to study the surface radiation environment during extreme and elevated conditions. In the long term, it is mainly Galactic Cosmic Rays (GCRs) modulated by solar activity that contributes to the radiation on the surface of Mars, but intense solar energetic particle (SEP) events may induce acute health effects. Such events may enhance the radiation level significantly and should be detected as immediately as possible to prevent severe damage to humans and equipment. However, the energetic particle environment on the Martian surface is significantly different from that in deep space due to the influence of the Martian atmosphere. Depending on the intensity and shape of the original solar particle spectra as well as particle types, the surface spectra may induce entirely different radiation effects. In order to give immediate and accurate alerts while avoiding unnecessary ones, it is important to model and well understand the atmospheric effect on the incoming SEPs including both protons and helium ions. In this paper, we have developed a generalized approach to quickly model the surface response of any given incoming proton/helium ion spectra and have applied it to a set of historical large solar events thus providing insights into the possible variety of surface radiation environments that may be induced during SEP events. Based on the statistical study of more than 30 significant solar events, we have obtained an empirical model for estimating the surface dose rate directly from the intensities of a power-law SEP spectra

Excited state quantum phase transitions in many-body systems

Phenomena analogous to ground state quantum phase transitions have recently been noted to occur among states throughout the excitation spectra of certain many-body models. These excited state phase transitions are manifested as simultaneous singularities in the eigenvalue spectrum (including the gap or level density), order parameters, and wave function properties. In this article, the characteristics of excited state quantum phase transitions are investigated. The finite-size scaling behavior is determined at the mean field level. It is found that excited state quantum phase transitions are universal to two-level bosonic and fermionic models with pairing interactions.Comment: LaTeX (elsart), 37 pages; to be published in Ann. Phys. (N.Y.

MAOA-L carriers are better at making optimal financial decisions under risk

Genes can affect behaviour towards risks through at least two distinct neurocomputational mechanisms: they may affect the value assigned to different risky options, or they may affect the way in which the brain adjudicates between options based on their value. We combined methods from neuroeconomics and behavioural genetics to investigate the impact that the genes encoding for monoamine oxidase-A (MAOA), the serotonin transporter (5-HTT) and the dopamine D4 receptor (DRD4) have on these two computations. Consistent with previous literature, we found that carriers of the MAOA-L polymorphism were more likely to take financial risks. Our computational choice model, rooted in established decision theory, showed that MAOA-L carriers exhibited such behaviour because they are able to make better financial decisions under risk, and not because they are more impulsive. In contrast, we found no behavioural or computational differences among the 5-HTT and DRD4 polymorphisms