PENGENALAN DAN CONTOH PRAKTEK SERVICE INNOVATION PADA HOTEL SANTIKA MATARAM

Lombok merupakan pintu gerbang pariwisata dalam Masterplan Percepatan dan Perluasan Pembangunan Ekonomi Indonesia (MP3EI) 2011 – 2025. Pada tahun 2020 ini, seluruh dunia termasuk Indonesia dilanda pandemi Covid-19 yang menyebabkan perputaran ekonomi khususnya sektor pariwisata mengalami kemacetan. Salah satu usaha di bidang pariwisata yaitu Hotel Santika Mataram, harus menerapkan inovasi dalam pelayanan pasca pandemi Covid-19 untuk meningkatkan kembali revenue mereka sekaligus meningkatkan nilai kompetitif hotel. Berdasarkan identifikasi permasalahan, selama ini belum pernah dilakukan penyuluhan maupun pelatihan terkait inovasi pelayanan di Hotel Santika Mataram. Oleh karena itu, metode yang digunakan dalam kegiatan ini adalah ceramah yang disertai dengan praktek inovasi pelayanan. Dalam kegiatan ini terjadi diskusi dua arah terkait pelayanan hotel. Pada akhirnya, kegiatan ini memberikan pengetahuan baru yang dibutuhkan oleh karyawan Hotel Santika Mataram

Analisis Brand Image Universitas Muhammadiyah Mataram sebagai Perguruan Tinggi Swasta (PTS) di Nusa Tenggara Barat

The history of the University of Muhammadiyah Mataram (UMMAT) does not match the UMMAT brand image in the eyes of the public. The purpose of this study was to determine the brand image of UMMAT and its advantages and disadvantages as private universities in NTB. This research is qualitative and uses coding for data analysis techniques. The main data were obtained from purposively selected informants and snowball sampling to assess ten elements of brand image. The analyzed data has gone through the triangulation stage. In this study, it was found that the students' assessment of UMMAT was divided into two groups of students. First, students who take part in the Student Activity Unit (UKM). Second, students who do not participate in campus UKM. Brand awareness and brand association still need to be improved to achieve brand familiarity in the eyes of the wider community. However, the positive thing is that brand trust and brand loyalty from the community are already attached. UMMAT needs to increase the intensity of advertising activities with effective communication. Then UMMAT should encourage all groups of students to contribute in disseminating information from campus in any form to the public. Because it has limitations, it is hoped that future researchers can develop this research with different methods and techniques so as to enrich references in science

Fenomenologi Klaster Pariwisata: Media Digital sebagai Langkah Persistensi

Since the travel warning due to the coronavirus disease 2019 pandemic was issued, business actors in the tourism cluster on Lombok Island have experienced business ups and downs. After this pandemic, the number of tourist visits has not reached its target. This research aims to identify the perceived meaning and behavioral patterns of business actors in the tourism cluster on Lombok Island through persistent actions during the pandemic which caused travel warnings. The research method used is a qualitative-phenomenological method with samples randomly taken from various types of businesses in the tourism cluster and analyzed through data coding. The results show that persistence can be achieved if it is combined with resilience, and business actors can uniformly persist by implementing digital media to offer tourism services. This research can be a reference and recommendation basis for tourism business actors in Lombok to use digital media as the main marketing tool.Semenjak travel warning akibat pandemi Coronavirus disease 2019 dikeluarkan, pelaku usaha dalam klaster pariwisata di Pulau Lombok mengalami pasang surut bisnis. Pasca masa pandemi ini jumlah kunjungan wisatawan belum mencapai target. Tujuan penelitian ini adalah untuk mengidentifikasi makna yang dirasakan dan pola perilaku pelaku usaha dalam klaster pariwisata di Pulau Lombok melalui tindakan persistensi dari pandemi yang menyebabkan travel warning. Metode penelitian yang digunakan adalah metode kualitatif-fenomenologi dengan sampel secara acak diambil dari berbagai jenis usaha dalam klaster pariwisata dan dianalisis melalui pengkodean data. Hasil penelitian menunjukkan bahwa persistensi bisa dilakukan jika bersamaan dengan resiliensi. Setelah resiliensi, pelaku usaha dapat secara seragam melakukan persistensi dengan menerapkan media digital untuk menawarkan jasa pariwisata baik secara langsung maupun tidak langsung. Penelitian ini dapat menjadi dasar referensi dan rekomendasi bagi para pelaku usaha klaster pariwisata di Lombok untuk menjadikan media digital sebagai alat pemasaran utama

Analisa Pengaruh Motivasi terhadap Academic Burnout : Studi Mahasiswa Program Studi Manajemen Universitas Bumigora

Students have numerous demands in education sectors, both for academic and non-academic activities to increase their soft skills including in participating for national and international competitions. Consequently, the students felt frustated with the burdens and demands leading to academic burnout. Therefore, it is needed to encouragethe students with external and internal motivationto ovaid the academic burnout. This research aims to investigate the effect of learning motivation on academic burnout (Student Study of Management Study Program at Bumigora University). Questionnaires were collected from 204 respondents of management study programs for semesters 2, 4, and 6. The data were analyzed using Partial Least Square (PLS). The research results showed that there is negative efffect on the motivation of students of the Management Study Program at Bumigora University on Academic Burnout of 46.48% but the effect is not significant.Students have numerous demands in education sectors, both for academic and non-academic activities to increase their soft skills including in participating for national and international competitions. Consequently, the students felt frustated with the burdens and demands leading to academic burnout. Therefore, it is needed to encouragethe students with external and internal motivationto ovaid the academic burnout. This research aims to investigate the effect of learning motivation on academic burnout (Student Study of Management Study Program at Bumigora University). Questionnaires were collected from 204 respondents of management study programs for semesters 2, 4, and 6. The data were analyzed using Partial Least Square (PLS). The research results showed that there is negative efffect on the motivation of students of the Management Study Program at Bumigora University on Academic Burnout of 46.48% but the effect is not significant

Analisis Peran Kelompok Sadar Wisata Telok Kombal Dalam Mengembangkan Ekowisata Bukit Sumbur Suma

This research aims to determine the role of Pokdarwis in the development of the Sumbur Suma Hill in Telok Kombal, North Lombok. This research uses the case study method. Focus of the research is to examine the role of Pokdarwis with the role indicators presented by Minztberg: Interpersonal roles, Roles related to information, and the role of decision makers. The main data collection by interview was collaborated with the results of observation and documentation. Data were analyzed using an Interactive Model technique that passes through two types of triangulation (data triangulation and methodological triangulation). In an effort to develop the Sumbur Suma Hill ecotourism, Pokdarwis Telok Kombal has performed its role as it should, although it is still faced with various obstacles. For product development, Pokdarwis plays the role of decision maker. In terms of standardization development, Pokdarwis plays two roles, the role associated with information and the role of decision makers. Then community empowerment, Pokdarwis plays two roles, interpersonal role and decision maker role. The stakeholder part, Pokdarwis has been able to carry out its entire role

SOSIALISASI PENTINGNYA MENJAGA KEBERSIHAN LINGKUNGAN DAN MENGGUNAKAN MASKER PADA MASA PANDEMI COVID-19 DI TAMAN KOTA DOMPU

Periode bulan September 2020, Kabupaten Dompu merupakan lokasi penyebaran Covid-19 terbanyak di NTB. Hal itu disebabkan oleh masyrakat yang tidak mematuhi protokol kesehatan guna mencegah penyebaran Covid-19. Selain itu kesadaran untuk menjaga kebersihan lingkungan juga masih sangat rendah. Di Taman Kota Dompu yang merupakan pusat berkumpulnya masyarakat, kebersihannya mengkhawatirkan, banyak sampah plastik dan bekas makanan atau minuman berserakan. Pengunjung bahkan penjual tidak menggunakan masker. Oleh karena itu kami turun ke lapangan untuk memberikan sosialisasi pentingnya menggunakan masker kepada pengunjung dan penjual di sana sekaligus membagikan masker kepada mereka. Setelah itu kami melakukan pembersihan Taman Kota Dompu dari sampah yang berserakan. Kegiatan kami didukung oleh Dinas Kehutanan dan Lingkungan Hidup Kabupaten Dompu dengan menambah tempat sampah di lokasi, karena tempat sampah yang ada masih kurang dan tidak terlihat oleh pengunjung. Hasilnya, pengunjung dan penjual sangat kooperatif mendukung kegiatan kami. Pengunjung bersedia untuk tetap menggunakan masker dan membuang sampah pada tempatnya. Begitu juga dengan para penjual sangat kooperatif menerima sosialisasi dari kami dan bersedia menggunakan masker yang kami berika