Printing in the Digital Age

Digital printing has come into the fashion industry hard and fast. Introduced in the 1990s, digital printing is the present and the future of applying prints to textiles. Brooks explained that in most cases digital printing is easier and faster than older methods of printing such as roller printing or screen printing

The Role of Narratives in Eliciting Strong Audience Response to Emotional Commercials

Let’s face it; crying during movies will always be a bit embarrassing even if the movie is worthy of shedding tears. But crying during a commercial is almost humiliating. Surprisingly, it happens. Commercials from the last few years have caused that very reaction among some audience members. These commercials, built on emotional appeals, contain narratives that cause the audience—in one to three minutes—to feel like part of the world created by the advertiser or rhetor. In a day and age where it is easy to skip an ad, advertisers are turning to the use of narratives as a way to reach and persuade their audiences by appealing to the notion that humans like to tell and hear stories. The narratives found in these commercials do not go unnoticed; they cause people to talk and spread the content to reach a farther scope. This paper will seek to understand why this phenomenon occurs by looking at the different rhetorical strategies at play within three different commercials (also referred to as artifacts). The commercials of focus are “A Boy and His Dog Duck” by IAMS, “Moments” by Volvo, and “The Story of Juan and Sarah” by Extra Gum. The commercials featured in this paper all successfully broke through the barrier of audience indifference by providing narratives that resonate with audiences through a reliance on emotional instead of logical appeals

Holding Steady, Looking Ahead: Annual Findings of a 50-State Survey of Eligibility Rules, Enrollment and Renewal Procedures, and Cost Sharing Practices in Medicaid and CHIP, 2010-2011

Analyzes findings on state trends in maintaining or expanding eligibility for public coverage and improving enrollment and renewal procedures. Highlights the challenges of developing the Web-based eligibility systems required under healthcare reform

Performing Under Pressure: Annual Findings of a 50-State Survey of Eligibility, Enrollment, Renewal, and Cost-Sharing Policies in Medicaid and CHIP, 2011-2012

Analyzes findings on state trends in maintaining or expanding eligibility for public coverage and improving enrollment and renewal procedures. Highlights some states' expansion of Medicaid eligibility and the use of technology to achieve efficiencies

European higher education students:contested constructions

There are currently over 35 million students within Europe and yet, to date, we have no clear understanding of the extent to which understandings of ‘the student’ are shared across the continent. Thus, a central aim of this article is to investigate how the contemporary higher education student understands their own role, and the extent to which this differs both within nation-states and across them. This is significant in terms of implicit (and sometimes explicit) assumptions that are made about common understandings of ‘the student’ across Europe – underpinning, for example, initiatives to increase cross-border educational mobility and the wider development of a European Higher Education Area. Drawing on data from students across Europe – and particularly plasticine models participants made to represent their understanding of themselves as students – we argue that, in many cases, there is an important disconnect between the ways in which students are constructed within policy, and how they understand themselves. The models produced by participants typically foregrounded learning and hard work rather than more instrumental concerns commonly emphasised within policy. This brings into question assertions made in the academic literature that recent reforms have had a direct effect on the subjectivities of students, encouraging them to be more consumerist in their outlook. Nevertheless, we have also shown that student conceptualisations differ, to some extent, by nation-state, evident particularly in Spain and Poland, and by institution – most notably in England and Spain, which have the most vertically differentiated higher education systems. These differences suggest that, despite the ‘policy convergence’ manifest in the creation of a European Higher Education Area, understandings of what it means to be a student in Europe today remain contested

Ken Kesey, David Ireland and a Portrait of Australian Freedom

David Ireland’s ‘The Unknown Industrial Prisoner’ was an important novel of its day that has been somewhat forgotten in more recent years. It won the Miles Franklin award in 1971 and created some controversy amongst reviewers regarding its unconventional narrative technique, which had little, if any, Australian precedent. It did, however, have an American precedent in the works of the Beat generation. Foregrounding issues of freedom and individualism, Ireland’s novel closely parallels Ken Kesey’s ‘One Flew Over the Cuckoo’s Nest’ (1962), not only in its themes but also through its use of metaphors and character studies. Like Kesey’s mental hospital, Ireland’s Puroil refinery offers an example in microcosm of society’s ills. Ireland’s obvious use of ‘One Flew Over the Cuckoo’s Nest’ suggests that he found in Kesey’s work a certain resonance with the Australian experience. Yet the differences between the two novels are more telling. This article explores the possibility that Ireland intentionally wrote an adaptation of Kesey’s novel in order to highlight differences between American and Australian cultural attitudes towards freedom and individualism

The Mozart Effect For Epilepsy Treatment In Children

The aim of this systematic review was to establish whether or not the Mozart Effect can lower the seizure activity in children with a history of epilepsy. An electronic literature search for “Mozart Effect,” “children,” and “epilepsy” was conducted using CINAHL Complete, Cochrane, and PubMed databases. Inclusion criteria included systematically reviewed literature all written in the English language, peer-reviewed articles, full text, abstract available, and published articles between April 1999 and September 2015. Articles written before 1999 were excluded. This search strategy identified a total of 60 articles in Science Direct and CINHAL Complete, 11 articles in PubMed, and 1 article in Cochrane. Articles not pertinent to the research topic and duplicates were removed. Nine studies were selected for analysis based on these criteria. This paper includes discussion of the limitations and strengths of each article using the Johns Hopkins nursing evidence-based practice rating scale (JHNEBP) to evaluate the level of evidence for each study and study quality. The data supports that the Mozart Effect on children with epilepsy does not cause any adverse effects. Observational studies have shown that listening to Mozart’s K.448 reduces seizure episodes in children who are not in complete control of their motor functions. The evidence is inconclusive on the Mozart Effect’s ability to reduce seizure incidence although there is strong support that epileptiform discharges are decreased with music listening. Implications Registered Nurses may consider of the Mozart Effect as an adjunct to current epilepsy treatments

Surviving Variable Yields and Prices

A marketing strategy focusing on prices from the most re-cent past, indirectly gives little or no weight to all of the other possible price outcomes. While it is intuitive that the most recent prices are more likely to play a role in our decision-making process, there are other price events that can happen. The seasonal price path from the 2019/2020 crop year was nothing like we have recently experienced. Sup-pose we entered the 2020’s marketing decision using a seasonal approach that considers only the average price series over the past 5 years (2015-19 average), Figure 1. The seasonal average indicates prices at harvest are among the lowest with early summer prices higher. The 2020 price series turned out to be nothing like the previous five-year average. This may have left you wondering what happened and perhaps in an unexpected financial position. This illustration shows us that recent experience does not give us enough information to construct an appropriate risk management decision framework. Price outcomes that have not yet been experienced will likely be the ones that severely hurt the financial health of a farming operation. A better understanding of the price generating process and an improved risk management decision framework are required