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3 research outputs found
Effects of subcultural differences on country and product evaluations
Author
Baughn
Berry
+31 more
Bilkey
Brisles
Douglas
Garland
Gurhan-Canli
Han
Herche
Heslop
Hong
Jaffe
Kaynak
Kim
Kindra
Klein
Laroche
Laroche
Laroche
Lenartowicz
Liefeld
Ozsomer
Padmanabhan
Papadopoulos
Papadopoulos
Papadopoulos
Papadopoulos
Peterson
Plummer
Schaninger
Shimp
Sojka
Winer
Publication venue
'Wiley'
Publication date
01/01/2006
Field of study
No full text
Crossref
Contrasting Country and Product Images of Japanese and Canadian Consumers and the Effect of Ethnocentrism
Author
A Nagashima
A Nagashima
+19 more
B Milner
CH Hui
DT Campbell
EJ Cheron
IM Martin
J Herche
J Herche
J-B Marcoux
JP Liefeld
LK Good
MA Wall
MC Han
MS Roth
RA Peterson
RD Schooler
RW Brisles
S McLain
TA Shimp
WHICMC Cunningham
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
An Interregional and Intercultural Perspective on Subcultural Differences in Product Evaluations
Author
Ahmed
Barker
+52 more
Bergier
Bergier
Blij
Brisles
Cattin
Chasin
Chebat
Cox
Czinkota
Driedger
Elbeik
Engel
Erickson
Foxall
Friedmann
Han
Herche
Herche
Hill
Johansson
Kaynak
Kim
Kindra
Knox
Kotler
Kresl
Learney
Levine
Levinson
Liefeld
MacGregor
Mallen
McDougall
Moreland
Nes
Ohmae
Papadopoulos
Papadopoulos
Papadopoulos
Peter
Peterson
Plummer
Reierson
Savitch
Schaninger
Shimp
Shimp
Stevens
Tan
Tigert
Waheeduzzaman
Wall
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref