How Are The Operators In The Tourism Industry Approaching The Virtual Channel

This paper reports on the findings of a research on the Web strategy and efficacy of different kind of firms operating in the tourism industry. The study has been conducted considering European companies. In this article we investigate the value chain of the tourism industry. The aim is to understand which organizations are the most prepared to use the real oportunities offered by the virtual channel. For example travel agencies are using the Web site as a communication tool, and hotels are using it to market goods and services, to receive reservations, and to evacuate customer complaints or suggestions

A Case Of Media Budget Definition In The Banking Industry

The problem that usually all enterprises face, in the presence of scarce resources, concerns the definition of the communication budget and a media planning compatible with the objectives of communication and with the budget itself. The case we refer to, the Banco Popolare, is an example of best practice in defining the budget and in assigning the same on the various media. The many merger cases that have characterized the Italian banking world, in the last years, have consequently led to an exponential growth of the communication investments in this industry. With the aim of facilitating the rebranding process and repositioning of the business, heavy investments in institutional communication are often required

Quattordicesimo Rapporto dell’Osservatorio della Congiuntura Turistica nella Provincia di Brescia: novembre 2012

Report relativo al sondaggio Congiuntur Consuntivo Estate 201

The influence of foreigners’ buzzing on TripAdvisor ranking of restaurants in Venice: implications for the sustainability of over-touristed heritage cities

Local and global coexist in any tourist destination, and the challenge of tourism sustainability is what remains in the balance between these two dimensions. Social and consumer-generated media are changing how local and global are coming together in the local system. These media\u2019s effects are even more important in overtouristed places, where a significant imbalance between local and tourist development already exists. In this paper, the effects from foreigners\u2019 reviews in crowd-based ranking systems in overtouristed cities are investigated. Based on a case study of TripAdvisor\u2019s restaurant rankings in Venice, our findings suggest that foreigners\u2019 reviews systematically rate tourist experiences\u2019 quality higher than non-foreigners\u2019 reviews, and that their attitude significantly affects the ranking of these experiences. This discloses these systems\u2019 limited reliability in overtouristed cities when it comes to rank quality, as well as the potential risks deriving from their large and uncontrolled adoption. The study concludes that a governance system is needed that is more respectful and inclusive of these places\u2019 specific requirements

A Straightforward Framework for Road Network Screening to Lombardy Region (Italy)

It is not possible to deal with sustainable mobility without considering road safety as a key element: Target 3.6 of the Sustainable Development Goals aims at halving the number of road deaths by 2030. To do so, further effort and effective tools are required for road authorities, to implement improvement measures and enhance road safety for all. Road network screening (RNS) is the first step of the whole Road Infrastructure Safety Management (RISM) System process. It is applied to a wide scale to assess the safety performance of the whole road network and identify the worst performing roads (or sites). The literature is quite rich with RNS models and methods, which have greatly improved, recently. Moreover, although many national frameworks on road safety have been issued over time, some barriers remain, specifically related to data quality, such as accurate crash location, which is mainly used to integrate crash data with other databases. In addition, most of these frameworks adopted partial indexes to identify black spots and presented results using fixed maps for visualization. This paper fills these gaps by the proposal of a straightforward operational framework to perform RNS, based on a simple and flexible rationale to integrate raw crash, traffic, and road data. Specifically, the framework: (i) manages crash location data, without relying on plane or geographical coordinates, which are missing or inaccurate and still are a crucial issue in many European countries such as Italy; (ii) adopts an adjusted accident cost rate index that integrates frequency and severity of crashes as well as a measurement of exposure; (iii) introduces variable maps that show the results at different jurisdiction levels. A relevant case study demonstrates the usefulness of this framework using 30,000+ crash data of the whole non-urban road network of the Lombardy Region (Northern Italy). Road authorities could adopt this framework to perform an accurate safety screening on the overall regional road network. Moreover, this framework could be implemented in a road traffic safety managerial system to better prioritise safety interventions within a tight budget and help achieve sustainable development targets

Measuring Safety Performance in the extra-urban Road Network of Lombardy Region (Italy)

Road Network Screening (RNS) is a process to evaluate the safety performance of the whole road network and identify worst performing roads. Currently, literature provides many models and methods for RNS. Moreover, several frameworks of RNS were issued at the European National Level over time. However, even if sophisticated models and methods could be preferable for their computational accuracy, they may be far from the capabilities of practitioners. In addition, other issues such as availability of operative attributes and data quality and processing persist. For instance, accurate crash location, which is crucial for detailed analyses of high crash rates at some locations, is still an issue: many road administrations pointed out that coordinates miss or are inaccurate in many cases. Within this context, this paper proposes a straightforward operational framework to evaluate safety performance for RNS, using a flexible rationale that integrates crash, traffic, and road data, respectively. More precisely, this framework: (a) handles crash location data without using spatial coordinates; (b) computes the crash rate index at different administrative levels; (c) shows results by Geographic Information System (GIS) maps. This framework is applied to the whole extra-urban road network of the Lombardy Region (Northern Italy) using 30.000+ crash data provided by the Regional Institute for Lombardy Policy Support (PoliS). Road authorities could adopt this framework to perform an accurate safety screening on the road network aimed at rational planning of safety interventions

Spin-dependent direct gap emission in tensile-strained Ge films on Si substrates

The circular polarization of direct gap emission of Ge is studied in optically-excited tensile-strained Ge-on-Si heterostructures as a function of doping and temperature. Owing to the spin-dependent optical selection rules, the radiative recombinations involving strain-split light (cG-LH) and heavy hole (cG-HH) bands are unambiguously resolved. The fundamental cG-LH transition is found to have a low temperature circular polarization degree of about 85% despite an off-resonance excitation of more than 300 meV. By photoluminescence (PL) measurements and tight binding calculations we show that this exceptionally high value is due to the peculiar energy dependence of the optically-induced electron spin population. Finally, our observation of the direct gap doublet clarifies that the light hole contribution, previously considered to be negligible, can dominate the room temperature PL even at low tensile strain values of about 0.2%

A new methodology for accidents analysis: The case of the state road 36 in Italy

6noEvery year more than 1.35 million people die for road accidents and several million suffer serious injuries, which force them to live with compromised health conditions. Over the last decades, road safety research has focused on improving modelling techniques. However, due to the lack of expertise and statistical skills, such approaches might not be used by local authorities and road managers for road safety evaluation purposes. This paper proposes an operational methodology to analyze road accidents with the aim of increasing road safety. More specifically, the methodology enables to identify the most critical road segments to prioritize economic resources allocation accordingly. By using the data collected by the Road Police Department of Lombardy Region (in Italy) from 2014 to 2018, this methodology has been successfully applied to State Road 36, which is recognized as one of the busiest roads in Italy with a very high number of accidents occurring every year. The proposed methodology may support public administrations and road managers - involved in the definition and implementation of safety measures - to reduce the number of road accidents identifying and implementing prioritized interventions. Moreover, the methodology is general enough to be applied to each segment of a generic road infrastructure.openopenBorghetti F.; Marchionni G.; De Bianchi M.; Barabino B.; Bonera M.; Caballini C.Borghetti, F.; Marchionni, G.; De Bianchi, M.; Barabino, B.; Bonera, M.; Caballini, C

Composition profiling of inhomogeneous SiGe nanostructures by Raman spectroscopy

In this work, we present an experimental procedure to measure the composition distribution within inhomogeneous SiGe nanostructures. The method is based on the Raman spectra of the nanostructures, quantitatively analyzed through the knowledge of the scattering efficiency of SiGe as a function of composition and excitation wavelength. The accuracy of the method and its limitations are evidenced through the analysis of a multilayer and of self-assembled islands