The interaction of intrinsic and extrinsic motivation : some methodological notes

Includes bibliographical references (leaf 11)

The Mere Forecasting Effect: How Focusing on the Future Influences Current Attitudes

The present research seeks to demonstrate that future experience, elicited by anticipating one's future affective experience with a product, can influence current product attitudes. Our claim is that the mere act of forecasting one's future affective experience can alter current evaluations of a product, often irrespective of the future attitude itself. We provide evidence that forecasting can influence current attitudes through two separate routes. First, focusing on the future increases the salience of distal information. As a result, this information is disproportionately weighted when participants consider their current attitudes. Second, even if one's anticipated future attitude is non-diagnostic (no different than the current attitude), we find evidence that the process or act of contemplating one's future experience with a product can impact current judgments through a meta-cognitive route. [to cite]

The self-perception of intrinsic and extrinsic motivation / 135

Includes bibliographical references (leaves 15-17)

Redefining neuromarketing as an integrated science of influence

Multiple transformative forces target marketing, many of which derive from new technologies that allow us to sample thinking in real time (i.e., brain imaging), or to look at large aggregations of decisions (i.e., big data). There has been an inclination to refer to the intersection of these technologies with the general topic of marketing as “neuromarketing”. There has not been a serious effort to frame neuromarketing, which is the goal of this paper. Neuromarketing can be compared to neuroeconomics, wherein neuroeconomics is generally focused on how individuals make “choices”, and represent distributions of choices. Neuromarketing, in contrast, focuses on how a distribution of choices can be shifted or “influenced”, which can occur at multiple “scales” of behavior (e.g., individual, group, or market/society). Given influence can affect choice through many cognitive modalities, and not just that of valuation of choice options, a science of influence also implies a need to develop a model of cognitive function integrating attention, memory, and reward/aversion function. The paper concludes with a brief description of three domains of neuromarketing application for studying influence, and their caveats

Age-related striatal BOLD changes without changes in behavioral loss aversion

Loss aversion (LA), the idea that negative valuations have a higher psychological impact than positive ones, is considered an important variable in consumer research. The literature on aging and behavior suggests older individuals may show more LA, although it is not clear if this is an effect of aging in general (as in the continuum from age 20 and 50 years), or of the state of older age (e.g., past age 65 years). We also have not yet identified the potential biological effects of aging on the neural processing of LA. In the current study we used a cohort of subjects with a 30 year range of ages, and performed whole brain functional MRI (fMRI) to examine the ventral striatum/nucleus accumbens (VS/NAc) response during a passive viewing of affective faces with model-based fMRI analysis incorporating behavioral data from a validated approach/avoidance task with the same stimuli. Our a priori focus on the VS/NAc was based on (1) the VS/NAc being a central region for reward/aversion processing; (2) its activation to both positive and negative stimuli; (3) its reported involvement with tracking LA. LA from approach/avoidance to affective faces showed excellent fidelity to published measures of LA. Imaging results were then compared to the behavioral measure of LA using the same affective faces. Although there was no relationship between age and LA, we observed increasing neural differential sensitivity (NDS) of the VS/NAc to avoidance responses (negative valuations) relative to approach responses (positive valuations) with increasing age. These findings suggest that a central region for reward/aversion processing changes with age, and may require more activation to produce the same LA behavior as in younger individuals, consistent with the idea of neural efficiency observed with high IQ individuals showing less brain activation to complete the same task

HALO: Post-Link Heap-Layout Optimisation

Today, general-purpose memory allocators dominate the landscape of dynamic memory management. While these so- lutions can provide reasonably good behaviour across a wide range of workloads, it is an unfortunate reality that their behaviour for any particular workload can be highly suboptimal. By catering primarily to average and worst-case usage patterns, these allocators deny programs the advantages of domain-specific optimisations, and thus may inadvertently place data in a manner that hinders performance, generating unnecessary cache misses and load stalls. To help alleviate these issues, we propose HALO: a post-link profile-guided optimisation tool that can improve the layout of heap data to reduce cache misses automatically. Profiling the target binary to understand how allocations made in different contexts are related, we specialise memory-management routines to allocate groups of related objects from separate pools to increase their spatial locality. Unlike other solutions of its kind, HALO employs novel grouping and identification algorithms which allow it to create tight-knit allocation groups using the entire call stack and to identify these efficiently at runtime. Evaluation of HALO on contemporary out-of-order hardware demonstrates speedups of up to 28% over jemalloc, out-performing a state-of-the-art data placement technique from the literature

Cognitive consistency and consumer behavior / BEBR No. 90

Includes bibliographical references

The attitude-behavior relationship / BEBR No. 110

Includes bibliographical references (leaves 35-46)

The self-perception of intrinsic and extrinsic motivation: a critical review / BEBR No. 89

Includes bibliographical references and bibliographic footnotes

Leadership and verbal participation / BEBR No. 111

Includes bibliographical references (leaves [20]-24)