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    Mutual relation of the concepts of ideology and hegemony

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    ΠŸΠΈΡ‚Π°ΡšΠ΅ односа појмова идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅ Ρƒ саврСмСним околностима ΠΈΠΌΠ° сасвим спСцифичан Π·Π½Π°Ρ‡Π°Ρ˜. Π‘Π° јСднС странС, Π½Π°ΠΊΠΎΠ½ Ρ„Π°Π·Π΅ β€žΠΏΠΎΠ²Π»Π°Ρ‡Π΅ΡšΠ°β€œ идСологијС ΠΈΠ»ΠΈ ΠΎΠ±Ρ˜Π°Π²Ρ™ΠΈΠ²Π°ΡšΠ° њСнС застарСлости, Π½Π° Π΄Π΅Π»Ρƒ су Ρ€Π°Π·Π»ΠΈΡ‡ΠΈΡ‚ΠΈ ΠΎΠ±Π»ΠΈΡ†ΠΈ њСног β€žΠΏΠΎΠ²Ρ€Π°Ρ‚ΠΊΠ°β€œ, ΠΈΠΏΠ°ΠΊ Ρƒ мањС ΠΈΠ»ΠΈ вишС измСњСном Π²ΠΈΠ΄Ρƒ. Π‘Π° Π΄Ρ€ΡƒΠ³Π΅ странС, Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈ склоп Ρƒ ΠΊΠΎΠΌΠ΅ сС одвија овај процСс истоврСмСно испољава хомогСност основних структурних ΠΌΠΎΠΌΠ΅Π½Π°Ρ‚Π° саврСмСних Π΄Ρ€ΡƒΡˆΡ‚Π²Π΅Π½ΠΈΡ… ΠΈ ΠΏΠΎΠ»ΠΈΡ‚ΠΈΡ‡ΠΊΠΈΡ… Ρ‚Ρ€Π°Π½ΡΡ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΡ˜Π°, Π°Π»ΠΈ ΠΈ аспСктС Ρ„Ρ€Π°Π³ΠΌΠ΅Π½Ρ‚Π°Ρ†ΠΈΡ˜Π΅ ΠΈ Π΄ΠΈΠ²Π΅Ρ€Π³Π΅Π½Ρ†ΠΈΡ˜Π΅, ΡˆΡ‚ΠΎ прСдставља систСмски ΡƒΡ‡ΠΈΠ½Π°ΠΊ напСтости систСма, посрСдован спСцифичним саврСмСним ΠΎΠ±Π»ΠΈΡ†ΠΈΠΌΠ° односа идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅. Π£ ΠΎΠ²Π°ΠΊΠ²ΠΎΠΌ ΠΎΠΊΠ²ΠΈΡ€Ρƒ, основна Ρ‚Π΅Π·Π° која сС ΠΈΡΠΏΠΈΡ‚ΡƒΡ˜Π΅ јС ΡƒΡ‚ΠΈΡ†Π°Ρ˜ процСса ΠΈΠ½Ρ„ΠΎΡ€ΠΌΠ°Ρ‚ΠΈΠ·Π°Ρ†ΠΈΡ˜Π΅, односно ΠΏΡ€Π΅ΠΎΠ±Ρ€Π°ΠΆΠ°Ρ˜a мСдијско-ΠΈΠ½Ρ„ΠΎΡ€ΠΌΠ°Ρ‚ΠΈΡ‡ΠΊΠΎΠ³ Π°ΠΏΠ°Ρ€Π°Ρ‚Π° Π½Π° идСолошко ΠΏΠΎΡ™Π΅ ΠΈ структурС Ρƒ Ρ€Π΅ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡ˜ΠΈ ΡƒΠΊΡƒΠΏΠ½ΠΎΠ³ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΎΠ³ склопа. ΠŸΠΎΠ»Π°Π·Π΅Ρ›ΠΈ ΠΎΠ΄ прСтпоставкС Π΄Π° овај ΠΏΡ€Π΅ΠΎΠ±Ρ€Π°ΠΆΠ°Ρ˜ ΡƒΡ‚ΠΈΡ‡Π΅ Π½Π° свС Π½ΠΈΠ²ΠΎΠ΅ ΠΈ Π΅Π»Π΅ΠΌΠ΅Π½Ρ‚Π΅ односа идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅, ΠΊΠ°ΠΎ ΠΈ ΠΎΠ΄ рСфлСксивнС структурС идСологијС, Π²ΠΎΠ΄Π΅Ρ›Π΅ ΠΏΠΈΡ‚Π°ΡšΠ΅ јС фокусирано Π½Π° Π½ΠΎΠ²Π΅ идСолошкС ΠΎΠ±Π»ΠΈΠΊΠ΅ ΠΈ ΠΏΡ€ΠΎΠΌΠ΅Π½Ρƒ њСнС ΡƒΠ»ΠΎΠ³Π΅ Ρƒ ΡƒΠΊΡƒΠΏΠ½ΠΎΡ˜ Π΄Ρ€ΡƒΡˆΡ‚Π²Π΅Π½ΠΎΡ˜ Ρ€Π΅ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡ˜ΠΈ, ΠΊΠ°ΠΎ ΠΈ Π½Π° ΠΎΠ΄Π³ΠΎΠ²Π°Ρ€Π°Ρ˜ΡƒΡ›ΠΈ ΠΊΠ°Ρ‚Π΅Π³ΠΎΡ€ΠΈΡ˜Π°Π»Π½ΠΈ склоп појмова који ΠΎΠΌΠΎΠ³ΡƒΡ›ΡƒΡ˜Ρƒ Ρ€Π°Π·ΡƒΠΌΠ΅Π²Π°ΡšΠ΅ ΠΎΠ²ΠΈΡ… ΠΏΡ€ΠΎΠΌΠ΅Π½Π° ΠΈ ΠΏΡ€Π΅ΠΈΡΠΏΠΈΡ‚ΠΈΠ²Π°ΡšΠ΅ ΡƒΠ»ΠΎΠ³Π΅ ΠΊΡ€ΠΈΡ‚ΠΈΡ‡ΠΊΠ΅ ΠΊΡƒΠ»Ρ‚ΡƒΡ€Π΅. На основу ΠΎΠ²ΠΈΡ… прСтпоставки, ΠΎΠΏΡˆΡ‚ΠΈ поступак ΠΎΠ²ΠΎΠ³ Ρ€Π°Π΄Π° јС ΠΊΡ€Π΅Ρ‚Π°ΡšΠ΅ ΠΎΠ΄ апстрактних ΠΈΠ»ΠΈ β€žΠΊΠ»Π°ΡΠΈΡ‡Π½ΠΈΡ…β€œ ΠΎΠ΄Ρ€Π΅Π΄Π°Π±Π° појмова идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅ ΠΊΠ° ΠΊΠΎΠ½ΠΊΡ€Π΅Ρ‚Π½ΠΈΡ˜ΠΈΠΌ ΠΎΠ΄Ρ€Π΅Ρ’Π΅ΡšΠΈΠΌΠ° схваћСним Ρƒ контСксту Ρ€Π΅ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡ˜Π΅ Π°ΠΊΡ‚ΡƒΠ΅Π»Π½ΠΈΡ… ΠΎΠ±Π»ΠΈΠΊΠ° симболичкС ΠΈ ΠΌΠ°Ρ‚Π΅Ρ€ΠΈΡ˜Π°Π»Π½Π΅ ΠΏΡ€ΠΎΠ·Π²ΠΎΠ΄ΡšΠ΅, односно идСолошкС Ρ€Π΅ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡ˜Π΅ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΎΠ³ склопа Ρƒ ΠΊΠΎΠΌΠ΅ сС Π΄ΠΎΠΌΠΈΠ½Π°Ρ†ΠΈΡ˜Π° ΠΏΡ€Π΅Ρ‚Π²Π°Ρ€Π° Ρƒ вођство ΠΈΠ»ΠΈ Ρƒ ΠΊΠΎΠΌΠ΅ сС, Ρƒ слоТСним ΠΌΠ΅Ρ…Π°Π½ΠΈΠ·ΠΌΠΈΠΌΠ° ΠΈΠ»ΠΈ ΠΊΠΎΡšΡƒΠ½ΠΊΡ‚ΡƒΡ€Π°ΠΌΠ° Ρ„Π°Π±Ρ€ΠΈΠΊΡƒΡ˜Π΅ консСнзус. Вај поступак сС Ρƒ сваком ΠΎΠ΄ Π³Π»Π°Π²Π½ΠΈΡ… ΠΏΠΎΠ³Π»Π°Π²Ρ™Π° ΡΠ°ΡΡ‚ΠΎΡ˜ΠΈ Ρƒ ΠΊΡ€ΠΈΡ‚ΠΈΡ‡ΠΊΠΎΠΌ ΠΈΠ·Π»Π°Π³Π°ΡšΡƒ ΠΏΠΎΡ˜ΠΌΠΎΠ²Π½ΠΈΡ… ΠΎΠ΄Ρ€Π΅Π΄Π°Π±Π° идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅, који Π°ΠΊΡ†Π΅Π½Ρ‚ΡƒΡ˜Ρƒ ΠΌΠ°Ρ‚Π΅Ρ€ΠΈΡ˜Π°Π»Π½ΠΎΡΡ‚, Ρ‚Π΅Ρ…Π½ΠΎΠ»ΠΎΡˆΠΊΡƒ ΠΈ ΠΏΡ€Π°ΠΊΡ‚ΠΈΡ‡ΠΊΡƒ Π΄ΠΈΠΌΠ΅Π½Π·ΠΈΡ˜Ρƒ ΠΎΠ²ΠΈΡ… појмова, односно Ρ€Π΅Π»Π΅Π²Π°Π½Ρ‚Π½ΠΈΡ… ΡΡ‚Π°Π½ΠΎΠ²ΠΈΡˆΡ‚Π° Ρƒ контСксту саврСмСнС Ρ‚Ρ€Π°Π½ΡΡ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΡ˜Π΅ ΡšΠΈΡ…ΠΎΠ²ΠΎΠ³ односа, Π΄Π° Π±ΠΈ сС ΠΏΡ€Π΅ΡˆΠ»ΠΎ Π½Π° ΠΊΡ€ΠΈΡ‚ΠΈΡ‡ΠΊΠΎ Ρ€Π°Π·ΠΌΠ°Ρ‚Ρ€Π°ΡšΠ΅ саврСмСних Ρ€Π΅Ρ†Π΅ΠΏΡ†ΠΈΡ˜Π° Ρ‚ΠΈΡ… ΠΎΠ΄Ρ€Π΅Π΄Π°Π±Π° ΠΈ ΠΊΠΎΠ½Π°Ρ‡Π½ΠΎ Π½Π° Π°Π½Π°Π»ΠΈΠ·Ρƒ Ρ„Π΅Π½ΠΎΠΌΠ΅Π½Π°, односно Π±ΠΈΡ‚Π½ΠΎ Π½ΠΎΠ²ΠΈΡ… ΠΎΠ±Π»ΠΈΠΊΠ° односа идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅. ΠŸΡ€Π²ΠΈ ΠΊΠΎΡ€Π°ΠΊ ΠΈΡΡ‚Ρ€Π°ΠΆΠΈΠ²Π°ΡšΠ°, Π½Π° основу ΡƒΡ‚Π²Ρ€Ρ’ΠΈΠ²Π°ΡšΠ° Π°Π΄Π΅ΠΊΠ²Π°Ρ‚Π½ΠΎΠ³ ΠΊΠ°Ρ‚Π΅Π³ΠΎΡ€ΠΈΡ˜Π°Π»Π½ΠΎΠ³ ΠΎΠΊΠ²ΠΈΡ€Π° Ρƒ појмовима знања ΠΈ ΠΌΠΎΡ›ΠΈ ΠΈ излагања апстрактних ΠΎΠ΄Ρ€Π΅Π΄Π°Π±Π° идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅, Ρ‡ΠΈΡ˜Π΅ Π°Π½Ρ‚ΠΈΠ½ΠΎΠΌΠΈΡ˜Π΅ ΡƒΠΏΡƒΡ›ΡƒΡ˜Ρƒ Π½Π° Ρ€Π°Π·Ρ€Π΅ΡˆΠ΅ΡšΠ΅ Ρƒ ΠΊΠΎΠ½ΠΊΡ€Π΅Ρ‚Π½ΠΎΠΌ ΠΈΡΡ‚ΠΎΡ€ΠΈΡ˜ΡΠΊΠΎΠΌ склопу, ΡΠ°ΡΡ‚ΠΎΡ˜ΠΈ сС Ρƒ ΠΈΠ·Π»Π°Π³Π°ΡšΡƒ појмова β€žΠΈΠ΄Π΅ΠΎΠ»ΠΎΡˆΠΊΠΈΡ… Π°ΠΏΠ°Ρ€Π°Ρ‚Π°β€œ ΠΈ ΠΈΠ½Ρ‚Π΅Ρ€ΠΏΠ΅Π»Π°Ρ†ΠΈΡ˜Π΅ (ΠΏΡ€Π΅ΠΌΠ° Π›ΡƒΡ˜Ρƒ АлтисСру), стандарднС ΠΊΡ€ΠΈΡ‚ΠΈΠΊΠ΅ ΠΎΠ²ΠΈΡ… појмова ΠΈ ΠΈΡΠΏΠΈΡ‚ΠΈΠ²Π°ΡšΠ° ΠΌΠΎΠ³ΡƒΡ›ΠΈΡ… ΠΎΠ΄Π³ΠΎΠ²ΠΎΡ€Π° Π½Π° ΠΊΡ€ΠΈΡ‚ΠΈΠΊΠ΅. Π”Ρ€ΡƒΠ³ΠΈ ΠΊΠΎΡ€Π°ΠΊ ΠΏΠΎΠ½Π°Π²Ρ™Π° овај поступак Π½Π° ΠΏΠΎΡ˜ΠΌΡƒ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅ ΠΈ сродним појмовима, ΠΊΠ°ΠΎ ΡˆΡ‚ΠΎ су однос снага ΠΈ ΠΏΠΎΠ·ΠΈΡ†ΠΈΠΎΠ½ΠΈ Ρ€Π°Ρ‚ (ΠΏΡ€Π΅ΠΌΠ° ΠΠ½Ρ‚ΠΎΠ½ΠΈΡ˜Ρƒ Π“Ρ€Π°ΠΌΡˆΠΈΡ˜Ρƒ), Π΄ΠΎΠΊ Ρ‚Ρ€Π΅Ρ›ΠΈ Π³Π»Π°Π²Π½ΠΈ ΠΊΠΎΡ€Π°ΠΊ ΠΈΡΠΏΠΈΡ‚ΡƒΡ˜Π΅ ΠΊΠ°Ρ‚Π΅Π³ΠΎΡ€ΠΈΡ˜Π°Π»Π½Π΅ ΠΈΠ»ΠΈ појмовнС ΠΏΡ€ΠΎΠΌΠ΅Π½Π΅ Ρƒ ΠΊΠΎΠ½ΡΡ‚Π΅Π»Π°Ρ†ΠΈΡ˜ΠΈ ΠΌΠΎΡ›-сила-насиљС Π½Π° основу структурС Π΄ΠΎΠΌΠΈΠ½Π°Π½Ρ‚Π½ΠΎΠ³ ΠΎΠ±Π»ΠΈΠΊΠ° Ρ€Π΅ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡ˜Π΅. ΠšΡ€Π΅Ρ‚Π°ΡšΠ΅ ΠΏΠΎΠ΄Ρ€Π°Π·ΡƒΠΌΠ΅Π²Π° ΠΏΠΎΡΠΌΠ°Ρ‚Ρ€Π°ΡšΠ΅ односа Ρ„ΠΎΡ€ΠΌΠ΅ ΠΈ садрТинС идСолошког ΠΏΠΎΡ™Π°, односно праксС ΠΈ структурС Π°ΠΏΠ°Ρ€Π°Ρ‚Π°, ΠΊΠ°ΠΎ ΠΈ ΠΏΠΈΡ‚Π°ΡšΠ΅ Π΄ΠΎΠΌΠΈΠ½Π°Ρ†ΠΈΡ˜Π΅ ΠΈΠ΄Π΅ΠΎΠ»ΠΎΡˆΠΊΠΈΡ… Π°ΠΏΠ°Ρ€Π°Ρ‚Π° Ρƒ Ρ€Π΅ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡ˜ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅. Π£ сваком ΠΎΠ΄ ΠΏΠΎΠΌΠ΅Π½ΡƒΡ‚ΠΈΡ… ΠΊΠΎΡ€Π°ΠΊΠ° Π°Π½Π°Π»ΠΈΠ·ΠΈΡ€Π° сС однос Π΄ΠΎΠΌΠΈΠ½Π°Π½Ρ‚Π½ΠΈΡ… ΠΏΡ€ΠΎΠΌΠ΅Π½Π° Ρƒ идСолошком ΠΏΠΎΡ™Ρƒ ΠΈ Ρƒ Ρ†Π΅Π»ΠΈΠ½ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΎΠ³ склопа ΠΈ Ρ‚Ρ€Π°Π³Π° сС Π·Π° идСолошким прСтпоставкама ΠΊΡ€ΠΈΡ‚ΠΈΠΊΠ΅ идСологијС. ΠŸΠΎΡ€Π΅Π΄ Π³Π»Π°Π²Π½ΠΎΠ³ Ρ€Π΅Π·ΡƒΠ»Ρ‚Π°Ρ‚Π° ΠΈΡΡ‚Ρ€Π°ΠΆΠΈΠ²Π°ΡšΠ° Ρƒ ΠΏΠΎΡ‚Π²Ρ€Ρ’ΠΈΠ²Π°ΡšΡƒ Π³Π΅Π½Π΅Ρ€Π°Π»Π½Π΅ Ρ…ΠΈΠΏΠΎΡ‚Π΅Π·Π΅, ΠΊΡ€ΠΎΠ· Π°Π½Π°Π»ΠΈΠ·Ρƒ структурС, ΡƒΠ»ΠΎΠ³Π΅ ΠΈ ΠΏΠΎΡ€Π΅ΠΊΠ»Π° Π½ΠΎΠ²ΠΈΡ… ΠΎΠ±Π»ΠΈΠΊΠ° ΠΈΠ΄Π΅ΠΎΠ»ΠΎΡˆΠΊΠΈΡ… ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ… структура, Ρƒ Ρ€Π°Π΄Ρƒ сС Ρ€Π°Π·Π²ΠΈΡ˜Π° ΠΌΠΎΠ΄Π΅Π» Π·Π° ΠΎΠ±ΡƒΡ…Π²Π°Ρ‚Π½ΠΈΡ˜Π΅ Ρ€Π°Π·ΡƒΠΌΠ΅Π²Π°ΡšΠ΅ саврСмСних Ρ‚Ρ€Π°Π½ΡΡ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΡ˜Π° односа идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅ ΠΊΡ€ΠΎΠ· Π΄ΠΈΡ„Π΅Ρ€Π΅Π½Ρ†ΠΈΡ€Π°ΡšΠ΅ ΡšΠΈΡ…ΠΎΠ²ΠΈΡ… појмова ΠΏΡ€Π΅ΠΌΠ° ΠΊΠ°Ρ‚Π΅Π³ΠΎΡ€ΠΈΡ˜Π°ΠΌΠ° сагласности ΠΈ Π°Π½Ρ‚Π°Π³ΠΎΠ½ΠΈΠ·ΠΌΠ°, ΠΊΠ°ΠΎ ΠΈ Π·Π° Ρ€Π°Π·ΠΌΠ°Ρ‚Ρ€Π°ΡšΠ΅ артикулисаних Π°Π»Ρ‚Π΅Ρ€Π½Π°Ρ‚ΠΈΠ²Π° Ρƒ ΠΈ Π²Π°Π½ Π²Π°ΠΆΠ΅Ρ›Π΅Π³ односа идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅.The question of relations of the concepts of ideology and hegemony in contemporary circumstances has a quite specific significance. On one hand, after the stage of β€œretreat” of ideology, or declarations of it being obsolete, there are various forms of its β€œreturn”, in more or less changed form, however. On the other, the hegemonic constellation in which this process develops, simultaneously exhibits a homogeneity of basic structural moments of contemporary social and political transformations, but also the aspects of fragmentation and divergence, representing the systematic effect of the system tension, mediated by the specific contemporary forms of relation between ideology and hegemony. Within this frame, the basic thesis is the influence of the process of informatization, or of the transformation of the media-informatical apparatus on the ideological field and structures within the reproduction of the overall hegemonic configuration. Starting from the preposition that this transformation effects all the levels and elements of the relation between ideology and hegemony, as well as the reflexive structure of ideology, the leading question is focused on new ideological forms and the change of the role of ideology within the complete social reproduction, as well as the adequate categorical set of concepts which enable the understanding of these changes and re-evaluation of the role of the culture of critique. Based on these prepositions, the general procedure of this paper is moving from abstract or standard features of the concepts of ideology and hegemony towards more concrete characteristics. These characteristics are comprehended within the context of reproduction of actual forms of symbolic and material production, or ideological reproduction of hegemonic constellation, in which the dominance is turned into leadership, or in which a consent is fabricated, through complex mechanisms or conjunctures. This procedure, in every main chapter, consists of critical exposition of conceptual moments of ideology and hegemony, which accentuates materiality, technological and practical dimension of these concepts, or of the relevant viewpoints within the context of the contemporary transformation of their relation, turning to the critical consideration of the contemporary reception of these moments, and finally to the analysis of the phaenomena, or essentially new forms of relation between ideology and hegemony. The first step of the research, based on ascertaining the adequate categorical framework on the concepts of knowledge and power, and the exposition of abstract moments of the concepts of ideology and hegemony, whose antinomies point to the answer within the concrete historical configuration, is consisted of development of the concepts of β€œideological apparatus” and interpellation (according to Louis Althusser), standard criticism of these concepts and exploring the possible answers to the criticism. The second step reiterates this procedure on the concept of hegemony and related concepts, like relation of forces and war of positions (according to Antonio Gramsci), while the third main step examines categorical or conceptual shifts within the set power-force-violence, based on structure of the dominant mode of reproduction. This passage encompasses the analysis of the relation between the form and content of ideological field, or the practice and the structure of the apparatus, as well as the question of dominance of the ideological apparatuses within the reproduction of hegemony. In each of the mentioned steps, the relation of the dominant changes within the ideological field and the complete hegemonic configuration is analyzed, in search of the ideological basis of the ideology critique. Beside the main result of the research, the confirmation of the general hypothesis through the analysis of the structure, role and origin of the new forms of ideological and hegemonic structures, a model is developed for a more comprehensive understanding of contemporary transformations of the relation between ideology and hegemony, through the differentiation of their concepts against the categories of consent and antagonism, as well as for considering of articulated alternatives within and outside the current relation of ideology and hegemony. Key words: The question of relations of the concepts of ideology and hegemony in contemporary circumstances has a quite specific significance. On one hand, after the stage of β€œretreat” of ideology, or declarations of it being obsolete, there are various forms of its β€œreturn”, in more or less changed form, however. On the other, the hegemonic constellation in which this process develops, simultaneously exhibits a homogeneity of basic structural moments of contemporary social and political transformations, but also the aspects of fragmentation and divergence, representing the systematic effect of the system tension, mediated by the specific contemporary forms of relation between ideology and hegemony. Within this frame, the basic thesis is the influence of the process of informatization, or of the transformation of the media-informatical apparatus on the ideological field and structures within the reproduction of the overall hegemonic configuration. Starting from the preposition that this transformation effects all the levels and elements of the relation between ideology and hegemony, as well as the reflexive structure of ideology, the leading question is focused on new ideological forms and the change of the role of ideology within the complete social reproduction, as well as the adequate categorical set of concepts which enable the understanding of these changes and re-evaluation of the role of the culture of critique. Based on these prepositions, the general procedure of this paper is moving from abstract or standard features of the concepts of ideology and hegemony towards more concrete characteristics. These characteristics are comprehended within the context of reproduction of actual forms of symbolic and material production, or ideological reproduction of hegemonic constellation, in which the dominance is turned into leadership, or in which a consent is fabricated, through complex mechanisms or conjunctures. This procedure, in every main chapter, consists of critical exposition of conceptual moments of ideology and hegemony, which accentuates materiality, technological and practical dimension of these concepts, or of the relevant viewpoints within the context of the contemporary transformation of their relation, turning to the critical consideration of the contemporary reception of these moments, and finally to the analysis of the phaenomena, or essentially new forms of relation between ideology and hegemony. The first step of the research, based on ascertaining the adequate categorical framework on the concepts of knowledge and power, and the exposition of abstract moments of the concepts of ideology and hegemony, whose antinomies point to the answer within the concrete historical configuration, is consisted of development of the concepts of β€œideological apparatus” and interpellation (according to Louis Althusser), standard criticism of these concepts and exploring the possible answers to the criticism. The second step reiterates this procedure on the concept of hegemony and related concepts, like relation of forces and war of positions (according to Antonio Gramsci), while the third main step examines categorical or conceptual shifts within the set power-force-violence, based on structure of the dominant mode of reproduction. This passage encompasses the analysis of the relation between the form and content of ideological field, or the practice and the structure of the apparatus, as well as the question of dominance of the ideological apparatuses within the reproduction of hegemony. In each of the mentioned steps, the relation of the dominant changes within the ideological field and the complete hegemonic configuration is analyzed, in search of the ideological basis of the ideology critique. Beside the main result of the research, the confirmation of the general hypothesis through the analysis of the structure, role and origin of the new forms of ideological and hegemonic structures, a model is developed for a more comprehensive understanding of contemporary transformations of the relation between ideology and hegemony, through the differentiation of their concepts against the categories of consent and antagonism, as well as for considering of articulated alternatives within and outside the current relation of ideology and hegemony

    Mutual relation of the concepts of ideology and hegemony

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    ΠŸΠΈΡ‚Π°ΡšΠ΅ односа појмова идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅ Ρƒ саврСмСним околностима ΠΈΠΌΠ° сасвим спСцифичан Π·Π½Π°Ρ‡Π°Ρ˜. Π‘Π° јСднС странС, Π½Π°ΠΊΠΎΠ½ Ρ„Π°Π·Π΅ β€žΠΏΠΎΠ²Π»Π°Ρ‡Π΅ΡšΠ°β€œ идСологијС ΠΈΠ»ΠΈ ΠΎΠ±Ρ˜Π°Π²Ρ™ΠΈΠ²Π°ΡšΠ° њСнС застарСлости, Π½Π° Π΄Π΅Π»Ρƒ су Ρ€Π°Π·Π»ΠΈΡ‡ΠΈΡ‚ΠΈ ΠΎΠ±Π»ΠΈΡ†ΠΈ њСног β€žΠΏΠΎΠ²Ρ€Π°Ρ‚ΠΊΠ°β€œ, ΠΈΠΏΠ°ΠΊ Ρƒ мањС ΠΈΠ»ΠΈ вишС измСњСном Π²ΠΈΠ΄Ρƒ. Π‘Π° Π΄Ρ€ΡƒΠ³Π΅ странС, Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈ склоп Ρƒ ΠΊΠΎΠΌΠ΅ сС одвија овај процСс истоврСмСно испољава хомогСност основних структурних ΠΌΠΎΠΌΠ΅Π½Π°Ρ‚Π° саврСмСних Π΄Ρ€ΡƒΡˆΡ‚Π²Π΅Π½ΠΈΡ… ΠΈ ΠΏΠΎΠ»ΠΈΡ‚ΠΈΡ‡ΠΊΠΈΡ… Ρ‚Ρ€Π°Π½ΡΡ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΡ˜Π°, Π°Π»ΠΈ ΠΈ аспСктС Ρ„Ρ€Π°Π³ΠΌΠ΅Π½Ρ‚Π°Ρ†ΠΈΡ˜Π΅ ΠΈ Π΄ΠΈΠ²Π΅Ρ€Π³Π΅Π½Ρ†ΠΈΡ˜Π΅, ΡˆΡ‚ΠΎ прСдставља систСмски ΡƒΡ‡ΠΈΠ½Π°ΠΊ напСтости систСма, посрСдован спСцифичним саврСмСним ΠΎΠ±Π»ΠΈΡ†ΠΈΠΌΠ° односа идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅. Π£ ΠΎΠ²Π°ΠΊΠ²ΠΎΠΌ ΠΎΠΊΠ²ΠΈΡ€Ρƒ, основна Ρ‚Π΅Π·Π° која сС ΠΈΡΠΏΠΈΡ‚ΡƒΡ˜Π΅ јС ΡƒΡ‚ΠΈΡ†Π°Ρ˜ процСса ΠΈΠ½Ρ„ΠΎΡ€ΠΌΠ°Ρ‚ΠΈΠ·Π°Ρ†ΠΈΡ˜Π΅, односно ΠΏΡ€Π΅ΠΎΠ±Ρ€Π°ΠΆΠ°Ρ˜a мСдијско-ΠΈΠ½Ρ„ΠΎΡ€ΠΌΠ°Ρ‚ΠΈΡ‡ΠΊΠΎΠ³ Π°ΠΏΠ°Ρ€Π°Ρ‚Π° Π½Π° идСолошко ΠΏΠΎΡ™Π΅ ΠΈ структурС Ρƒ Ρ€Π΅ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡ˜ΠΈ ΡƒΠΊΡƒΠΏΠ½ΠΎΠ³ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΎΠ³ склопа. ΠŸΠΎΠ»Π°Π·Π΅Ρ›ΠΈ ΠΎΠ΄ прСтпоставкС Π΄Π° овај ΠΏΡ€Π΅ΠΎΠ±Ρ€Π°ΠΆΠ°Ρ˜ ΡƒΡ‚ΠΈΡ‡Π΅ Π½Π° свС Π½ΠΈΠ²ΠΎΠ΅ ΠΈ Π΅Π»Π΅ΠΌΠ΅Π½Ρ‚Π΅ односа идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅, ΠΊΠ°ΠΎ ΠΈ ΠΎΠ΄ рСфлСксивнС структурС идСологијС, Π²ΠΎΠ΄Π΅Ρ›Π΅ ΠΏΠΈΡ‚Π°ΡšΠ΅ јС фокусирано Π½Π° Π½ΠΎΠ²Π΅ идСолошкС ΠΎΠ±Π»ΠΈΠΊΠ΅ ΠΈ ΠΏΡ€ΠΎΠΌΠ΅Π½Ρƒ њСнС ΡƒΠ»ΠΎΠ³Π΅ Ρƒ ΡƒΠΊΡƒΠΏΠ½ΠΎΡ˜ Π΄Ρ€ΡƒΡˆΡ‚Π²Π΅Π½ΠΎΡ˜ Ρ€Π΅ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡ˜ΠΈ, ΠΊΠ°ΠΎ ΠΈ Π½Π° ΠΎΠ΄Π³ΠΎΠ²Π°Ρ€Π°Ρ˜ΡƒΡ›ΠΈ ΠΊΠ°Ρ‚Π΅Π³ΠΎΡ€ΠΈΡ˜Π°Π»Π½ΠΈ склоп појмова који ΠΎΠΌΠΎΠ³ΡƒΡ›ΡƒΡ˜Ρƒ Ρ€Π°Π·ΡƒΠΌΠ΅Π²Π°ΡšΠ΅ ΠΎΠ²ΠΈΡ… ΠΏΡ€ΠΎΠΌΠ΅Π½Π° ΠΈ ΠΏΡ€Π΅ΠΈΡΠΏΠΈΡ‚ΠΈΠ²Π°ΡšΠ΅ ΡƒΠ»ΠΎΠ³Π΅ ΠΊΡ€ΠΈΡ‚ΠΈΡ‡ΠΊΠ΅ ΠΊΡƒΠ»Ρ‚ΡƒΡ€Π΅. На основу ΠΎΠ²ΠΈΡ… прСтпоставки, ΠΎΠΏΡˆΡ‚ΠΈ поступак ΠΎΠ²ΠΎΠ³ Ρ€Π°Π΄Π° јС ΠΊΡ€Π΅Ρ‚Π°ΡšΠ΅ ΠΎΠ΄ апстрактних ΠΈΠ»ΠΈ β€žΠΊΠ»Π°ΡΠΈΡ‡Π½ΠΈΡ…β€œ ΠΎΠ΄Ρ€Π΅Π΄Π°Π±Π° појмова идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅ ΠΊΠ° ΠΊΠΎΠ½ΠΊΡ€Π΅Ρ‚Π½ΠΈΡ˜ΠΈΠΌ ΠΎΠ΄Ρ€Π΅Ρ’Π΅ΡšΠΈΠΌΠ° схваћСним Ρƒ контСксту Ρ€Π΅ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡ˜Π΅ Π°ΠΊΡ‚ΡƒΠ΅Π»Π½ΠΈΡ… ΠΎΠ±Π»ΠΈΠΊΠ° симболичкС ΠΈ ΠΌΠ°Ρ‚Π΅Ρ€ΠΈΡ˜Π°Π»Π½Π΅ ΠΏΡ€ΠΎΠ·Π²ΠΎΠ΄ΡšΠ΅, односно идСолошкС Ρ€Π΅ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡ˜Π΅ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΎΠ³ склопа Ρƒ ΠΊΠΎΠΌΠ΅ сС Π΄ΠΎΠΌΠΈΠ½Π°Ρ†ΠΈΡ˜Π° ΠΏΡ€Π΅Ρ‚Π²Π°Ρ€Π° Ρƒ вођство ΠΈΠ»ΠΈ Ρƒ ΠΊΠΎΠΌΠ΅ сС, Ρƒ слоТСним ΠΌΠ΅Ρ…Π°Π½ΠΈΠ·ΠΌΠΈΠΌΠ° ΠΈΠ»ΠΈ ΠΊΠΎΡšΡƒΠ½ΠΊΡ‚ΡƒΡ€Π°ΠΌΠ° Ρ„Π°Π±Ρ€ΠΈΠΊΡƒΡ˜Π΅ консСнзус. Вај поступак сС Ρƒ сваком ΠΎΠ΄ Π³Π»Π°Π²Π½ΠΈΡ… ΠΏΠΎΠ³Π»Π°Π²Ρ™Π° ΡΠ°ΡΡ‚ΠΎΡ˜ΠΈ Ρƒ ΠΊΡ€ΠΈΡ‚ΠΈΡ‡ΠΊΠΎΠΌ ΠΈΠ·Π»Π°Π³Π°ΡšΡƒ ΠΏΠΎΡ˜ΠΌΠΎΠ²Π½ΠΈΡ… ΠΎΠ΄Ρ€Π΅Π΄Π°Π±Π° идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅, који Π°ΠΊΡ†Π΅Π½Ρ‚ΡƒΡ˜Ρƒ ΠΌΠ°Ρ‚Π΅Ρ€ΠΈΡ˜Π°Π»Π½ΠΎΡΡ‚, Ρ‚Π΅Ρ…Π½ΠΎΠ»ΠΎΡˆΠΊΡƒ ΠΈ ΠΏΡ€Π°ΠΊΡ‚ΠΈΡ‡ΠΊΡƒ Π΄ΠΈΠΌΠ΅Π½Π·ΠΈΡ˜Ρƒ ΠΎΠ²ΠΈΡ… појмова, односно Ρ€Π΅Π»Π΅Π²Π°Π½Ρ‚Π½ΠΈΡ… ΡΡ‚Π°Π½ΠΎΠ²ΠΈΡˆΡ‚Π° Ρƒ контСксту саврСмСнС Ρ‚Ρ€Π°Π½ΡΡ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΡ˜Π΅ ΡšΠΈΡ…ΠΎΠ²ΠΎΠ³ односа, Π΄Π° Π±ΠΈ сС ΠΏΡ€Π΅ΡˆΠ»ΠΎ Π½Π° ΠΊΡ€ΠΈΡ‚ΠΈΡ‡ΠΊΠΎ Ρ€Π°Π·ΠΌΠ°Ρ‚Ρ€Π°ΡšΠ΅ саврСмСних Ρ€Π΅Ρ†Π΅ΠΏΡ†ΠΈΡ˜Π° Ρ‚ΠΈΡ… ΠΎΠ΄Ρ€Π΅Π΄Π°Π±Π° ΠΈ ΠΊΠΎΠ½Π°Ρ‡Π½ΠΎ Π½Π° Π°Π½Π°Π»ΠΈΠ·Ρƒ Ρ„Π΅Π½ΠΎΠΌΠ΅Π½Π°, односно Π±ΠΈΡ‚Π½ΠΎ Π½ΠΎΠ²ΠΈΡ… ΠΎΠ±Π»ΠΈΠΊΠ° односа идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅. ΠŸΡ€Π²ΠΈ ΠΊΠΎΡ€Π°ΠΊ ΠΈΡΡ‚Ρ€Π°ΠΆΠΈΠ²Π°ΡšΠ°, Π½Π° основу ΡƒΡ‚Π²Ρ€Ρ’ΠΈΠ²Π°ΡšΠ° Π°Π΄Π΅ΠΊΠ²Π°Ρ‚Π½ΠΎΠ³ ΠΊΠ°Ρ‚Π΅Π³ΠΎΡ€ΠΈΡ˜Π°Π»Π½ΠΎΠ³ ΠΎΠΊΠ²ΠΈΡ€Π° Ρƒ појмовима знања ΠΈ ΠΌΠΎΡ›ΠΈ ΠΈ излагања апстрактних ΠΎΠ΄Ρ€Π΅Π΄Π°Π±Π° идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅, Ρ‡ΠΈΡ˜Π΅ Π°Π½Ρ‚ΠΈΠ½ΠΎΠΌΠΈΡ˜Π΅ ΡƒΠΏΡƒΡ›ΡƒΡ˜Ρƒ Π½Π° Ρ€Π°Π·Ρ€Π΅ΡˆΠ΅ΡšΠ΅ Ρƒ ΠΊΠΎΠ½ΠΊΡ€Π΅Ρ‚Π½ΠΎΠΌ ΠΈΡΡ‚ΠΎΡ€ΠΈΡ˜ΡΠΊΠΎΠΌ склопу, ΡΠ°ΡΡ‚ΠΎΡ˜ΠΈ сС Ρƒ ΠΈΠ·Π»Π°Π³Π°ΡšΡƒ појмова β€žΠΈΠ΄Π΅ΠΎΠ»ΠΎΡˆΠΊΠΈΡ… Π°ΠΏΠ°Ρ€Π°Ρ‚Π°β€œ ΠΈ ΠΈΠ½Ρ‚Π΅Ρ€ΠΏΠ΅Π»Π°Ρ†ΠΈΡ˜Π΅ (ΠΏΡ€Π΅ΠΌΠ° Π›ΡƒΡ˜Ρƒ АлтисСру), стандарднС ΠΊΡ€ΠΈΡ‚ΠΈΠΊΠ΅ ΠΎΠ²ΠΈΡ… појмова ΠΈ ΠΈΡΠΏΠΈΡ‚ΠΈΠ²Π°ΡšΠ° ΠΌΠΎΠ³ΡƒΡ›ΠΈΡ… ΠΎΠ΄Π³ΠΎΠ²ΠΎΡ€Π° Π½Π° ΠΊΡ€ΠΈΡ‚ΠΈΠΊΠ΅. Π”Ρ€ΡƒΠ³ΠΈ ΠΊΠΎΡ€Π°ΠΊ ΠΏΠΎΠ½Π°Π²Ρ™Π° овај поступак Π½Π° ΠΏΠΎΡ˜ΠΌΡƒ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅ ΠΈ сродним појмовима, ΠΊΠ°ΠΎ ΡˆΡ‚ΠΎ су однос снага ΠΈ ΠΏΠΎΠ·ΠΈΡ†ΠΈΠΎΠ½ΠΈ Ρ€Π°Ρ‚ (ΠΏΡ€Π΅ΠΌΠ° ΠΠ½Ρ‚ΠΎΠ½ΠΈΡ˜Ρƒ Π“Ρ€Π°ΠΌΡˆΠΈΡ˜Ρƒ), Π΄ΠΎΠΊ Ρ‚Ρ€Π΅Ρ›ΠΈ Π³Π»Π°Π²Π½ΠΈ ΠΊΠΎΡ€Π°ΠΊ ΠΈΡΠΏΠΈΡ‚ΡƒΡ˜Π΅ ΠΊΠ°Ρ‚Π΅Π³ΠΎΡ€ΠΈΡ˜Π°Π»Π½Π΅ ΠΈΠ»ΠΈ појмовнС ΠΏΡ€ΠΎΠΌΠ΅Π½Π΅ Ρƒ ΠΊΠΎΠ½ΡΡ‚Π΅Π»Π°Ρ†ΠΈΡ˜ΠΈ ΠΌΠΎΡ›-сила-насиљС Π½Π° основу структурС Π΄ΠΎΠΌΠΈΠ½Π°Π½Ρ‚Π½ΠΎΠ³ ΠΎΠ±Π»ΠΈΠΊΠ° Ρ€Π΅ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡ˜Π΅. ΠšΡ€Π΅Ρ‚Π°ΡšΠ΅ ΠΏΠΎΠ΄Ρ€Π°Π·ΡƒΠΌΠ΅Π²Π° ΠΏΠΎΡΠΌΠ°Ρ‚Ρ€Π°ΡšΠ΅ односа Ρ„ΠΎΡ€ΠΌΠ΅ ΠΈ садрТинС идСолошког ΠΏΠΎΡ™Π°, односно праксС ΠΈ структурС Π°ΠΏΠ°Ρ€Π°Ρ‚Π°, ΠΊΠ°ΠΎ ΠΈ ΠΏΠΈΡ‚Π°ΡšΠ΅ Π΄ΠΎΠΌΠΈΠ½Π°Ρ†ΠΈΡ˜Π΅ ΠΈΠ΄Π΅ΠΎΠ»ΠΎΡˆΠΊΠΈΡ… Π°ΠΏΠ°Ρ€Π°Ρ‚Π° Ρƒ Ρ€Π΅ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΡ˜ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅. Π£ сваком ΠΎΠ΄ ΠΏΠΎΠΌΠ΅Π½ΡƒΡ‚ΠΈΡ… ΠΊΠΎΡ€Π°ΠΊΠ° Π°Π½Π°Π»ΠΈΠ·ΠΈΡ€Π° сС однос Π΄ΠΎΠΌΠΈΠ½Π°Π½Ρ‚Π½ΠΈΡ… ΠΏΡ€ΠΎΠΌΠ΅Π½Π° Ρƒ идСолошком ΠΏΠΎΡ™Ρƒ ΠΈ Ρƒ Ρ†Π΅Π»ΠΈΠ½ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΎΠ³ склопа ΠΈ Ρ‚Ρ€Π°Π³Π° сС Π·Π° идСолошким прСтпоставкама ΠΊΡ€ΠΈΡ‚ΠΈΠΊΠ΅ идСологијС. ΠŸΠΎΡ€Π΅Π΄ Π³Π»Π°Π²Π½ΠΎΠ³ Ρ€Π΅Π·ΡƒΠ»Ρ‚Π°Ρ‚Π° ΠΈΡΡ‚Ρ€Π°ΠΆΠΈΠ²Π°ΡšΠ° Ρƒ ΠΏΠΎΡ‚Π²Ρ€Ρ’ΠΈΠ²Π°ΡšΡƒ Π³Π΅Π½Π΅Ρ€Π°Π»Π½Π΅ Ρ…ΠΈΠΏΠΎΡ‚Π΅Π·Π΅, ΠΊΡ€ΠΎΠ· Π°Π½Π°Π»ΠΈΠ·Ρƒ структурС, ΡƒΠ»ΠΎΠ³Π΅ ΠΈ ΠΏΠΎΡ€Π΅ΠΊΠ»Π° Π½ΠΎΠ²ΠΈΡ… ΠΎΠ±Π»ΠΈΠΊΠ° ΠΈΠ΄Π΅ΠΎΠ»ΠΎΡˆΠΊΠΈΡ… ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ… структура, Ρƒ Ρ€Π°Π΄Ρƒ сС Ρ€Π°Π·Π²ΠΈΡ˜Π° ΠΌΠΎΠ΄Π΅Π» Π·Π° ΠΎΠ±ΡƒΡ…Π²Π°Ρ‚Π½ΠΈΡ˜Π΅ Ρ€Π°Π·ΡƒΠΌΠ΅Π²Π°ΡšΠ΅ саврСмСних Ρ‚Ρ€Π°Π½ΡΡ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΡ˜Π° односа идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅ ΠΊΡ€ΠΎΠ· Π΄ΠΈΡ„Π΅Ρ€Π΅Π½Ρ†ΠΈΡ€Π°ΡšΠ΅ ΡšΠΈΡ…ΠΎΠ²ΠΈΡ… појмова ΠΏΡ€Π΅ΠΌΠ° ΠΊΠ°Ρ‚Π΅Π³ΠΎΡ€ΠΈΡ˜Π°ΠΌΠ° сагласности ΠΈ Π°Π½Ρ‚Π°Π³ΠΎΠ½ΠΈΠ·ΠΌΠ°, ΠΊΠ°ΠΎ ΠΈ Π·Π° Ρ€Π°Π·ΠΌΠ°Ρ‚Ρ€Π°ΡšΠ΅ артикулисаних Π°Π»Ρ‚Π΅Ρ€Π½Π°Ρ‚ΠΈΠ²Π° Ρƒ ΠΈ Π²Π°Π½ Π²Π°ΠΆΠ΅Ρ›Π΅Π³ односа идСологијС ΠΈ Ρ…Π΅Π³Π΅ΠΌΠΎΠ½ΠΈΡ˜Π΅.The question of relations of the concepts of ideology and hegemony in contemporary circumstances has a quite specific significance. On one hand, after the stage of β€œretreat” of ideology, or declarations of it being obsolete, there are various forms of its β€œreturn”, in more or less changed form, however. On the other, the hegemonic constellation in which this process develops, simultaneously exhibits a homogeneity of basic structural moments of contemporary social and political transformations, but also the aspects of fragmentation and divergence, representing the systematic effect of the system tension, mediated by the specific contemporary forms of relation between ideology and hegemony. Within this frame, the basic thesis is the influence of the process of informatization, or of the transformation of the media-informatical apparatus on the ideological field and structures within the reproduction of the overall hegemonic configuration. Starting from the preposition that this transformation effects all the levels and elements of the relation between ideology and hegemony, as well as the reflexive structure of ideology, the leading question is focused on new ideological forms and the change of the role of ideology within the complete social reproduction, as well as the adequate categorical set of concepts which enable the understanding of these changes and re-evaluation of the role of the culture of critique. Based on these prepositions, the general procedure of this paper is moving from abstract or standard features of the concepts of ideology and hegemony towards more concrete characteristics. These characteristics are comprehended within the context of reproduction of actual forms of symbolic and material production, or ideological reproduction of hegemonic constellation, in which the dominance is turned into leadership, or in which a consent is fabricated, through complex mechanisms or conjunctures. This procedure, in every main chapter, consists of critical exposition of conceptual moments of ideology and hegemony, which accentuates materiality, technological and practical dimension of these concepts, or of the relevant viewpoints within the context of the contemporary transformation of their relation, turning to the critical consideration of the contemporary reception of these moments, and finally to the analysis of the phaenomena, or essentially new forms of relation between ideology and hegemony. The first step of the research, based on ascertaining the adequate categorical framework on the concepts of knowledge and power, and the exposition of abstract moments of the concepts of ideology and hegemony, whose antinomies point to the answer within the concrete historical configuration, is consisted of development of the concepts of β€œideological apparatus” and interpellation (according to Louis Althusser), standard criticism of these concepts and exploring the possible answers to the criticism. The second step reiterates this procedure on the concept of hegemony and related concepts, like relation of forces and war of positions (according to Antonio Gramsci), while the third main step examines categorical or conceptual shifts within the set power-force-violence, based on structure of the dominant mode of reproduction. This passage encompasses the analysis of the relation between the form and content of ideological field, or the practice and the structure of the apparatus, as well as the question of dominance of the ideological apparatuses within the reproduction of hegemony. In each of the mentioned steps, the relation of the dominant changes within the ideological field and the complete hegemonic configuration is analyzed, in search of the ideological basis of the ideology critique. Beside the main result of the research, the confirmation of the general hypothesis through the analysis of the structure, role and origin of the new forms of ideological and hegemonic structures, a model is developed for a more comprehensive understanding of contemporary transformations of the relation between ideology and hegemony, through the differentiation of their concepts against the categories of consent and antagonism, as well as for considering of articulated alternatives within and outside the current relation of ideology and hegemony. Key words: The question of relations of the concepts of ideology and hegemony in contemporary circumstances has a quite specific significance. On one hand, after the stage of β€œretreat” of ideology, or declarations of it being obsolete, there are various forms of its β€œreturn”, in more or less changed form, however. On the other, the hegemonic constellation in which this process develops, simultaneously exhibits a homogeneity of basic structural moments of contemporary social and political transformations, but also the aspects of fragmentation and divergence, representing the systematic effect of the system tension, mediated by the specific contemporary forms of relation between ideology and hegemony. Within this frame, the basic thesis is the influence of the process of informatization, or of the transformation of the media-informatical apparatus on the ideological field and structures within the reproduction of the overall hegemonic configuration. Starting from the preposition that this transformation effects all the levels and elements of the relation between ideology and hegemony, as well as the reflexive structure of ideology, the leading question is focused on new ideological forms and the change of the role of ideology within the complete social reproduction, as well as the adequate categorical set of concepts which enable the understanding of these changes and re-evaluation of the role of the culture of critique. Based on these prepositions, the general procedure of this paper is moving from abstract or standard features of the concepts of ideology and hegemony towards more concrete characteristics. These characteristics are comprehended within the context of reproduction of actual forms of symbolic and material production, or ideological reproduction of hegemonic constellation, in which the dominance is turned into leadership, or in which a consent is fabricated, through complex mechanisms or conjunctures. This procedure, in every main chapter, consists of critical exposition of conceptual moments of ideology and hegemony, which accentuates materiality, technological and practical dimension of these concepts, or of the relevant viewpoints within the context of the contemporary transformation of their relation, turning to the critical consideration of the contemporary reception of these moments, and finally to the analysis of the phaenomena, or essentially new forms of relation between ideology and hegemony. The first step of the research, based on ascertaining the adequate categorical framework on the concepts of knowledge and power, and the exposition of abstract moments of the concepts of ideology and hegemony, whose antinomies point to the answer within the concrete historical configuration, is consisted of development of the concepts of β€œideological apparatus” and interpellation (according to Louis Althusser), standard criticism of these concepts and exploring the possible answers to the criticism. The second step reiterates this procedure on the concept of hegemony and related concepts, like relation of forces and war of positions (according to Antonio Gramsci), while the third main step examines categorical or conceptual shifts within the set power-force-violence, based on structure of the dominant mode of reproduction. This passage encompasses the analysis of the relation between the form and content of ideological field, or the practice and the structure of the apparatus, as well as the question of dominance of the ideological apparatuses within the reproduction of hegemony. In each of the mentioned steps, the relation of the dominant changes within the ideological field and the complete hegemonic configuration is analyzed, in search of the ideological basis of the ideology critique. Beside the main result of the research, the confirmation of the general hypothesis through the analysis of the structure, role and origin of the new forms of ideological and hegemonic structures, a model is developed for a more comprehensive understanding of contemporary transformations of the relation between ideology and hegemony, through the differentiation of their concepts against the categories of consent and antagonism, as well as for considering of articulated alternatives within and outside the current relation of ideology and hegemony
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