The influence of ad blockers on the online advertising industry

Online advertising developed in 1994 as a means of financing website content production, but a constantly decreasing number of ad impressions and a significant rise in ad blocker users have incurred the loss of 30% of total industry revenue in 2015. However, studies reveal that two-thirds of current ad blocker users would to be willing to turn their blockers off should overall user experience be improved. As marketers continue debating whether the ad block revolution will finish online advertising, this paper presents an alternate viewpoint. It suggests that the rise of the ad block has been beneficial to the industry, because exposing the weaknesses of the current advertising model and the reasons for blocker popularization prompts the damaged model to change. It gathers best practices in dvertising and recommendations for creating ads which do not need to be blocked

6th International Conference The Future of Information Sciences INFuture2017: Integrating ICT in Society

This is the sixth publication in the series of biennial international conferences, The Future of Information Sciences (INFuture) organised by the Department of Information and Communication Sciences, Faculty of Humanities and Social Sciences, University of Zagreb. This year it is co-organised with the Miroslav Krleža Institute of Lexicography. The title of the conference is INFuture2017: Integrating ICT in Society. The conference explores the influence the information and communication sciences have on the society as a whole.This is the sixth publication in the series of biennial international conferences, The Future of Information Sciences (INFuture) organised by the Department of Information and Communication Sciences, Faculty of Humanities and Social Sciences, University of Zagreb. This year it is co-organised with the Miroslav Krleža Institute of Lexicography. The title of the conference is INFuture2017: Integrating ICT in Society. The conference explores the influence the information and communication sciences have on the society as a whole

6th International Conference The Future of Information Sciences INFuture2017: Integrating ICT in Society

This is the sixth publication in the series of biennial international conferences, The Future of Information Sciences (INFuture) organised by the Department of Information and Communication Sciences, Faculty of Humanities and Social Sciences, University of Zagreb. This year it is co-organised with the Miroslav Krleža Institute of Lexicography. The title of the conference is INFuture2017: Integrating ICT in Society. The conference explores the influence the information and communication sciences have on the society as a whole.This is the sixth publication in the series of biennial international conferences, The Future of Information Sciences (INFuture) organised by the Department of Information and Communication Sciences, Faculty of Humanities and Social Sciences, University of Zagreb. This year it is co-organised with the Miroslav Krleža Institute of Lexicography. The title of the conference is INFuture2017: Integrating ICT in Society. The conference explores the influence the information and communication sciences have on the society as a whole