Key Determinants of Innovation in the Algerian SMEs

Innovation has been considered as a key element for the growth of small and medium sized enterprises (SMEs) for a long time. Though this field of research has been subject to numerous studies, the links between the factors that affect innovation within SMEs still need to be clarified and investigated (Leghima, 2014). Several studies have suggested that there are many factors that lead to innovation, including individual, organizational and environmental factors as well as those related to—or are considered to be—innovation attributes (Saunière et al. 2012). They have, moreover, underlined the importance of recognizing that most of these factors can influence unevenly the process of innovation, in that they are not of equal strength nor all act in the same direction (Ducaux, 2013). In Algeria, however, very few researches have dealt with this subject (Metaiche M. & Benhabib A. 2013). The aim of this paper is to understand the entrepreneur, its human skills, financial capacity and collaboration with the external environment, the competition as well as R&D on capacity innovation of the SMEs. The choice of variables is based on a study that has regrouped several researches undertaken in 23 countries. For the purpose of this study, we have developed a conceptual model that has been tested empirically using data from 118 Algerians SMEs. After an exploratory analysis followed by a confirmatory analysis and using structural equation modeling, we have come to the following results: the capacity of innovation of the Algerian SMEs depends mainly upon entrepreneur’s attributes as well as his/her financial capacity

The Impact of Oil Prices on Macroeconomic Fundamentals, Monetary Policy and Stock Market for eight Middle East and North African Countries

The objective of this study is to investigate the impact of oil prices on macroeconomic fundamentals as well as monetary policy and stock market for eight oil-exporting and non-oil exports countries in the Middle East and North African region,namely Algeria,Egypt,Iran,Kuwait,Morocco, Saudi Arabia,Tunisia and Turkey. Using quarterly data for the period 1994Q4-2015Q2,with a Panel-ARDL, we may conclude that there are short run dynamic cross section relationships between,first,oil prices and macroeconomic variables such as growth rate and consumer price index, second, oil prices and money market rate and, third, market capitalization and oil prices. In the long run, dependent variables such as consumer price index and market stock exhibit a cointegration relationship with oil prices. However, no cointegration relationships could be established between oil price variations, monetary policy and growth rate. In this context, we apply a multivariate VAR model to examine responses of all variables to oil price shocks. Results show a relatively high elastic response of economic growth in oil-exporting countries except for Kuwait and, conversely, in oil-importing economics, GDP response to oil prices appear reasonably stable, close to zero. Similarly, the same results can be captured for each oil-importing and exporting country as far as the negative sign exhibited by market response to oil price during the first period caused by financial crisis contagion. The next macroeconomic variable, CPI, shows a positive response to oil.In addition, oil prices appear to have a negligible response on money market rates in the Middle East and North Africa except for Turkey and Egypt

Factors affecting Consumer Purchase Intention of Luxury Perfumes in Algeria: A case study of Consumers in the Twin Cities of Tlemcen and Sidi Bel Abbes

In Algeria, few studies on the factors behind purchase intention of luxury perfumes have been undertaken; the main objective of this research is to study the influence of brand image, social and functional values as well as past behaviour on the purchase intention of luxury perfumes in Algeria, using the theory of reasoned action. This study also aims at demonstrating the impact of social and functional values on attitude. Based on the literature review, a conceptual model is proposed. An empirical study is then conducted among a sample of 306 persons in the twin cities of Tlemcen and Sidi Bel Abbes. Results drawn with the use of the partial least squares applied to structural equation modeling method, show that social and functional values have a significant positive effect on attitude. The results also show, on one hand,  that each of the price-quality, brand image, past behaviour and attitude variables have a significant positive impact on purchase intention of luxury perfumes; and, on the other hand, they do not show any significant effect of subjective norm, need for uniqueness and social value on purchase intention of luxury perfumes

Discovering the Link between Algerian Inflation and Inflation Uncertainty Using Markov Switching Model

Inflation appears as a first challenge for recent economy performance in Algeria. This study uses the Markov Switching model to examine the relationship between Algerian Inflation and inflation Uncertainty using quarterly data for the period 1974-2014. The main result supports the Friedman-Ball hypothesis for the Algerian case that there is a positive association between the level of inflation and inflation uncertainty. This means that the increase in the level of inflation in Algeria leads to a rise in inflation uncertainty. DOI: 10.5901/mjss.2015.v6n4s3p24

Impact of Mobile advertising on consumer attitudes in Algeria: case study of Ooredoo

Mobile advertising is a perfect tool to build a relationship based on proximity between brand and consumer. It is tactile, interactive, and personalized. As few studies have focused on this con-cept, particularly in the Algerian context, we aim in this research to show the role of mobile ad-vertising on consumer attitudes. After a literature review, an empirical study is conducted among150 students in Tlemcen city. Results, using regression analysis, show that attitude to-wards mobile advertising had no influence on the attitude towards brand and purchase intention

Impact de la RSE sur l’image de l’entreprise : Cas de l’entreprise algérienne

Cet article analyse l'impact de la responsabilité sociale de l’entreprise sur l'image de l'entreprise en Algérie. En se basant sur les travaux théoriques et empiriques, la relation entre l’image de l’entreprise et la responsabilité sociale de l’entreprise est confirmée et observée. Ainsi, la valeur de l’image de l’entreprise augmente quand cette entreprise implémente une politique de RSE judicieuse. Le résultat de cette étude montre que les consommateurs algériens ne pensent pas que ces entreprises font de la RSE et, par conséquent, leur image perçue n’en est pas impactée. Les entreprises algériennes à capitaux privées exerçant dans l’agroalimentaire devraient en principe élaborer une politique de communication institutionnelle intégrant une politique de RSE qui leur permet d’avoir une bonne image perçue

Poverty and Education in Algeria: The Impact of Non-School Factors using a Multinomial Econometric Approach

Using a multinomial logit measurement, we aim through this paper to quantify the relationship between poverty and education. A subjective measurement of poverty is used with non school factors in quantifying such relationship. For a better understanding of the linkage Poverty-Education, a Multinomial regression model is applied to a representative survey of 500 households in the region of Tlemcen. According to our results , variables such as: individual housing, household's head instruction's level ,expenditures on education , the gender (male), and the age are common variables whatever poverty status. As far as policy makers are concerned, education is seen as a vital player in economic and social development. Accordingly, the higher is the education level the more likely it contributes to household poverty alleviation. Our results are of great importance to Algerian policy makers as long as it shows some significant variables which should be taken in consideration in drawing policies

Environmental and Individual Determinants of Female Entrepreneurship in Algeria: Applying the Structural Equation Modeling

On the basis of the seminal work of Fishbein and Ajzen (1975), we try  to clarify  how  individual  and  environment  factors  influence  the students’  attitudes towards Entrepreneurship and Entrepreneurial Intention. After a short review of literature, we present the results of an empirical study conducted among a sample of 290 final year students by using a structural  equation  modeling  validated  through  the  use  of  a  two-stage  analysis  of Anderson  and  Gerbing  (1988)  and  a  factorial  confirmatory  analysis  and  a measurement adjustment (Hair et al.1998). Attitude driven from individual variables is negative while that derived from environmental  variables  is  positive.  Our  results  show  furthermore,  that  the  role  of media and institutions is still Limited and needs redeployment. Woman is now recognized as one of the  sources of  economic  growth  (Arasti  2008).  Although  female  entrepreneurship  is  attracting more and more researchers, it is still considered as an understudied field of research (De Bruin et al.2006, 2007; Brush, De Bruin, & Welter, 2009). Research  on  female  entrepreneurship  has  intensified since  the  early  80s,  but  few  have  explored  the  influence  of  environmental  and individual factors related to female entrepreneurship