Tribal Marketing: portuguese adaptation and preliminary psychometric results of tribalism, team brand loyalty, team brand value and personal/group identity questionnaire

O objetivo deste estudo foi adaptar para a população portuguesa e validar as características psicométricas preliminares do questionário de Tribalismo de Rudi Meir, Lealdade Marca-Equipa, Valor Marca e Identidade pessoal/grupo. Foi seguido um protocolo de investigação quantitativo. A recolha de dados foi realizada através de um inquérito com uma amostra selecionada por conveniência composta por n=734 participantes distribuídos por 13 níveis de formação académica. Foi realizada uma análise fatorial confirmatória, no contexto dos modelos de equações estruturais. Os resultados obtidos na amostra portuguesa permitem suportar a estrutura fatorial do Questionário original, “Tribalism, team brand loyalty, team brand value and personal/group identity ”, proposto por Rudi Meir (2009). A versão portuguesa do questionario apresenta propriedades psicométricas satisfatórias quanto à validade e fidelidade representando uma opção valida para a mensuração da fenomenología em causa

The Effects of Sex-Role Attitudes and Group Composition on Men and Women in Groups

The dual impact of group gender composition and sex-role attitudes on self-perceptions and social behavior was explored. Androgynous and stereotyped men and women were placed in groups of skewed sex composition. Subjects\u27 self-descriptions of masculine attributes shifted significantly in the group environment. In some instances, sex role-stereotyped subjects responded most stereotypically when their gender was in the minority in the group. Differences between men and women and between androgynous and stereotyped subjects in sex role-related preferences for group roles and discussion topics were also found

Influence of Quince rootstocks on Entomosporium Leaf Spot (Entomosporium mespili) susceptibility in European Pear cv. Abate Fetel

Entomosporium leaf spot (ELS) is caused by the fungus Fabraea maculata (anamorph: Entomosporium mespili) and affects most pear cultivars and quince rootstocks in Brazil. The aim of this study was to characterize the effect of Adams, EMA and EMC quince rootstocks on ELS in European pear cultivar “Abate Fetel” in Southern Brazil, during the 2009/2010, 2010/2011 and 2011/2012 growing season. The incidence and severity of disease was quantified weekly in 100 randomly leaves distributed in four medium-height branches per plant with eight replications. Disease progress curves of ELS were constructed and the epidemics compared according to: (1) the beginning of symptoms appearance (BSA); (2) the time to reach the maximum disease incidence and severity (TRMDI and TRMDS); (3) area under the incidence and severity disease progress curve (AUIDPC and AUSDPC). The data were analyzed by linear regression and adjusted for three empirical models: Logistic, Monomolecular and Gompertz. The Abate Fetel cultivar under all rootstocks evaluated was susceptible to E. mespili. However, there were significant differences in ELS intensity among rootstocks evaluated. The highest ELS intensities were observed in combinations with EMA and Adams quince rootstock. Abate Fetel cultivar grafted on EMC quince rootstock showed all epidemiological variables results significantly different when compared with EMA quince rootstock. EMC quince rootstock induced late resistance compared with the other considerated rootstocks. The Logistic model was the most appropriates to describe the ELS progress of Abate Fetel cultivar under all rootstocks evaluated in the edafoclimatic conditions of Southern Brazil, during the 2009/2010, 2010/2011 and 2011/2012 growing season

The Portuguese observatory on occupational psychosocial factors: contribution for public health

To achieve the goal of sustainable employment, considering the profile of the Portuguese working population (PWP), is needed a range of strategies to ensure long, productive, and sustainable careers allied with a better quality of working life, health, and wellbeing, but also with public health policies grounded on scientifically validated and reliable data. This is possible through a comprehensive working system approach that ensures workers will be mentally and physically able to remain at work by the balance between work demands and individual resources allied with public health policies transfer into the workplaces by organizations’ leadership and policy makers. The Portuguese Observatory on Occupational Factors (Popsy@Work) aims at addressing this global challenge by: i) digitally collecting psychosocial data on the PWP; ii) implementing and strengthening of a psychosocial occupational health surveillance digital system; iii) providing reference values for the PWP concerning Psychosocial Health; iv) Transferring to society knowledge and best practices; v) Raising awareness on the importance of psychosocial management in occupational settings based on science. Popsy@work is a digital platform that collects and aggregates psychosocial data analytically and creates a visualization hub adding value to data on the PWP and giving science back to society in a usable way, empowering workers, strengthening organizations and grounding public policies. Pospy@Work considers the development of strategic intelligence on levels and inequalities of psychosocial health and well-being in occupational settings by robust metrics and reference data. Creating opportunities for national policy dialogue on inequalities, including the psychosocial health of the PWP through collaboration with diverse sectors identifying and mapping subgroups of populations whose unmet needs require specific outreach measures

Masculine femininities/feminine masculinities: power, identities and gender

This paper is basically about terminology. In it I discuss the terms 'masculinity' and 'femininity' and how they relate to being male and being female. My theme arises from an increasing difficulty that I am finding in understanding how individual identities relate to dominant constructions of masculinity and femininity. Christine Skelton and Becky Francis argue that we should not be afraid to name certain behaviours as masculine even when they are performed by girls. After a discussion of the problems of defining both 'masculinity' and 'femininity', and a consideration of the power relations between these terms, I go on to consider the concept of 'female masculinity' (Halberstam). I argue that this formulation is problematic, due to its dependence on a main term whose definition is unclear. Finally, I argue that we need to distinguish 'masculinity' and 'femininity' from 'masculinities' and 'femininities'

The Portuguese Third Version of the Copenhagen Psychosocial Questionnaire: Preliminary Validation Studies of the Middle Version among Municipal and Healthcare Workers

A third version of the Copenhagen Psychosocial Questionnaire (COPSOQ III) was developed internationally aiming to respond to new trends in working conditions, theoretical concepts, and international experience. This article aims to present the preliminary validation studies for the Portuguese middle version of COPSOQ III. This is an exploratory cross-sectional study viewing the cross-cultural adaption of COPSOQ III to Portugal, ensuring the contents and face validity and performing field-testing in order to reduce the number of items and to obtain insight into the data structure, through classic test theory and item response theory approaches. The qualitative study encompassed 29 participants and the quantitative one 659 participants from municipalities and healthcare settings. Content analysis suggested that minor re-wording could improve the face validity of items, while a reduced version, with 85 items, shows psychometric stability, achieving good internal consistency in all subscales. The COPSOQ III Portuguese middle version proved to be a valid preliminary version for future validation studies with various populations, able to be used in correlational studies with other dimensions

Awards, incentives and mutual benefit

Frey argues that if buyers and sellers of labour understand their relationship merely as exchange, workers’ intrinsic motivation can be impaired; this problem can be partially overcome by using awards as a supplementary reward mechanism. I argue that this proposal is self-defeating. In an economy that relies on the division of labour, it is an unavoidable fact that individuals are subject to the will of others; award-giving practices are merely camouflage. However, recognising this fact need not impair anyone’s sense of autonomy as a paid worker if participation in market exchanges is understood as expressing intentions for mutual benefit