Gift-giving behavior / BEBR No. 449

Includes bibliographical references

Forest diagrams for elements of Thompson's group F

We introduce forest diagrams to represent elements of Thompson's group F. These diagrams relate to a certain action of F on the real line in the same way that tree diagrams relate to the standard action of F on the unit interval. Using forest diagrams, we give a conceptually simple length formula for elements of F with respect to the {x_0,x_1} generating set, and we discuss the construction of minimum-length words for positive elements. Finally, we use forest diagrams and the length formula to examine the structure of the Cayley graph of F.Comment: 44 pages, 70 figure

Cross cultural differences in materialism

Cataloged from PDF version of article.Materialism was explored in twelve countries using qualitative data, measures of consumer desires, measures of perceived necessities, and adapted versions of the Belk (1985) materialism scales with student samples. The use of student samples and provisionary evidence for cross-cultural reliability and validity for the scales, make the quantitative results tentative, but they produced some interesting patterns that were also supported by the qualitative data. Romanians were found to be the most materialistic, followed by the U.S.A., New Zealand, Ukraine, Germany, and Turkey. These results suggest that materialism is neither unique to the West nor directly related to affluence, contrary to what has been assumed in prior treatments of the development of consumer culture

Conflicts at the bottom of the pyramid: profitability, poverty alleviation, and neoliberal governmentality

This article adopts the concept of neoliberal governmentality to critically analyze public policy failures in a bottom-of-the-pyramid (BOP) marketing initiative. This research shows that e-Choupal, an Indian BOP initiative, is hampered by a divide between poverty alleviation and profit seeking, which is inadequately reconciled by the neoliberal government policies that dominate contemporary India. The initiative sounds good, even noble, but becomes mired in divergent discourses and practices that ultimately fail to help the poor whom it targets. This research helps explicate the problems with BOP policy interventions that encourage profit seeking as a way to alleviate poverty

Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising

This study of the production, representation, and reception of post-colonial advertising in India reveals a politics of consumer respectability. The post-colonial politics of consumer respectability is located at the intersection of center–periphery relations, class divisions, and colorism in a way that it frames neocolonial consumption. Advertisers depict middle-class consumer respectability by asserting Indian nationalism and by degrading the West as a symbol of colonialism. Such depictions are class- and color-based and show under-class and dark-skinned consumers in subordinate positions. Furthering such neocolonial frames of consumption, Indian advertising advances the middle-class desire for Eurocentric modernity by reinforcing the colonial trope of India as temporally lagging behind the West. Finally, middle-class consumer respectability involves a neocolonial whitening of self with epidermalized shaping of inter-corporeality and agency. In uncovering the theoretical implications of advertising as a site of avenging degradation, desiring modernity, and whitening of self, this study contributes by offering insights into how the politics of post-colonial consumer respectability furthers neocolonial frames of consumption

Key concepts in artificial intelligence and technologies 4.0 in services

The emerging Industry 4.0 technologies that are impacting the global economy also represent an extraordinary opportunity to increase customer value in the service sector. Indeed, the ongoing Fourth Industrial Revolution differs from previous technologies in three main ways: (1) technological developments overcomes humans’ capabilities such that humans or even companies are no longer controlling technology; (2) customers embrace life in new technology-made environments, and (3) the boundaries between human and technology become to be blurred. This document explains these novel insights and defines the key AI-related concepts linked to each of these three distinctive aspects of Technologies 4.0 in services

Dragons in the Drawing Room: Chinese Embroideries in British Homes

Chinese embroideries have featured in British domestic interiors since at least the seventeenth century. However, Western imperial interests in China during the mid-nineteenth and early twentieth century created a particular set of meanings around Chinese material culture, especially a colonial form of nostalgia for pre-nineteenth century China, with its emperors and 'exotic' court etiquette. This article examines the use of Chinese satin-stitch embroideries in British homes between 1860 and 1949, and explores how a range of British identities was constructed through the ownership, manipulation and display of these luxury Chinese textiles

Consuming postcolonial shopping malls

Through a naturalistic inquiry, we interpret shopping malls in India as post-colonial sites in which young consumers deploy the West in an attempt to transform their Third World identities. Shopping malls in former colonies represent a post-colonial hybridity that offers consumers the illusion of being Western, modern, and developed. Moreover, consumption of post-colonial retail arenas is characterised as a masquerade through which young consumers attempt to disguise or temporarily transcend their Third World realities. This interpretation helps us to offer insights into transitioning retail servicescapes of the Third World, which in turn helps to improve extant understanding of consumer identity and global consumer culture

Advertising Liminality: Advertising As Liminal Space of Social Transformation in China

Most research on Chinese advertising relies on content analysis and compares cultural values reflected in advertising with those of other countries. Through a semiotic approach, we focused on the political aspects of Chinese advertising, and examined the role of advertising in the country's transition to a consumer society. Our conception of advertising liminality examined the ritual of advertising during social transition and extended Sherry's cultural framework of advertising. We also contributed to our field by applying semiotic approach to the studies of Chinese advertising. [to cite]