Relationship between well-being and recycling rates: evidence from life satisfaction approach in Britain

This study explores the relationship between self-reported well-being and recycling rates. The estimates are based on Britain using data from the British Household Panel Survey. The effects of recycling rates on individuals' happiness are estimated. Two approaches are followed. The first approach refers to panel probit-ordinary least squares (OLS). The second approach is the latent class generalised ordered probit. The results support that a significant positive relationship between self-reported well-being and recycling is presented

Markets and marketing research on poverty and its alleviation: Summarizing an evolving logic toward human capabilities, well-being goals and transformation

Marketing practitioners and business scholars now view some of the world’s poorest communities as profitable growth markets. Hence a market-based approach to poverty alleviation has gathered momentum. This article traces the evolution of such a market-based approach over four decades and highlights a gradual trend away from a deficit-reduction approach (focused on constraints and justice) towards an opportunity-expansion approach (focused on capabilities and well-being). This trend is summarized in an analytical framework of human capabilities, well-being goals and transformative impact evolved from the literature. The framework is then used to analyse the practice of sanitation marketing, which has emerged as a key method in one of the highest priority domains in international development discourse – sanitation. The article concludes with a discussion of how contemporary work can further take forward the key tenets of the framework and guide the development of ‘good markets’ for the poor