This study explores the relationship between self-reported well-being and recycling rates. The estimates are based on Britain using data from the British Household Panel Survey. The effects of recycling rates on individuals' happiness are estimated. Two approaches are followed. The first approach refers to panel probit-ordinary least squares (OLS). The second approach is the latent class generalised ordered probit. The results support that a significant positive relationship between self-reported well-being and recycling is presented