The Relationship between Corporate Social Responsibility, Corporate Reputation, and Business Performance

Formerly, it was considered that the main task of the corporate sector is to ensure economic performance. Nowadays, this attitude has changed and the term the bottom line has been replaced by the term the triple bottom line. Accordingly, not only financial performance but also the impact on the environment and society in which the organization operates is taken into consideration when measuring its effectiveness. Today, a corporation is not only expected to operate efficiently but also to be socially responsible. On the other hand, thanks to emphasizing social responsibility in their communication with stakeholders, corporations can have a positive reputation and good business performance. Therefore, the main goal of this article is to investigate how corporate communications managers of successful retail companies in Croatia, based on their practical experience, perceive the relationship between corporate social responsibility, reputation, and business performance. Specifically, the in-depth interview method was used to examine the attitudes of corporate communications managers of successful companies in retail market on the relationship between corporate social responsibility, reputation, and business performance. The results show that the surveyed public relations experts notice a positive relationship between corporate social responsibility and reputation, and also see a positive relationship between corporate social responsibility and business performance

Corporate Social Responsibility in the Practice of Public Relations Professionals

Are public relations a socially irresponsible profession? Although the image of public relations professionals can still be negative, in theory, they should help their organizations be socially responsible. This paper aims to explore the work of public relations experts concerning corporate social responsibility among those who work for successful retail chains in Croatia. The research paper resides on a survey conducted by the method of in-depth interviews with seven corporate communications managers selected among the 20 best retailers in the fast-moving consumer goods on the Croatian market. The research showed that the surveyed public relations experts are not directly in charge of the strategic planning of their companies socially responsible business programs. However, most respondents confirmed the existence of a communication strategy for CSR activities regarding different stakeholders.  Besides, the results show that the heads of the communications department daily participate at the executive level of socially responsible programs. These results are showing that those corporate communications managers are generally not members of senior management, where decision-making takes place. Finally, the conclusion is that the surveyed public relations experts in their practical work mainly help their companies to be socially responsible. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.</p

Sumnje na nuspojave lijekova anatomsko-terapijsko-kemijske skupine A

Cilj istraživanja: Cilj istraživanja bio je analizirati zaprimljene prijave sumnji na nuspojave lijekova koji pripadaju anatomsko-terapijsko-kemijskoj skupini A – lijekovi s djelovanjem na probavni sustav i mijenu tvari u RH, u razdoblju od 1. siječnja 2014. godine do 31. prosinca 2018. godine. Materijali i metode: Podaci o prijavljenim nuspojavama zatraženi su od HALMED-a. Zaprimljene prijave sumnji na nuspojave lijekova analizirane su s obzirom na sljedeće: dob i spol bolesnika, ozbiljnost nuspojave, prijavitelj nuspojave, najčešće nuspojave, te klasifikacija nuspojava prema organskim sustavima Medicinskog rječnika za regulatorne poslove, MedDRA. Rezultati: U promatranom petogodišnjem razdoblju zaprimljeno je ukupno 1527 prijava sumnji na nuspojavu lijeka, od čega najviše u 2017. godini (386). Nuspojave su najčešće prijavili farmaceuti (41%) i liječnici (40%). Osobe kod kojih su zabilježene prijavljene sumnje na nuspojavu lijeka su u 58% slučajeva bile ženskoga spola, a u najvećem broju slučajeva pripadale su dobnoj skupini od 45 do 64 godine (30%). Od ukupno 1527 zaprimljenih prijava sumnji na nuspojavu, 18% prijava ocjenjeno je ozbiljnim. Najviše prijavljenih nuspojava klasificirano je prema MedDRA-i kao poremećaji probavnoga sustava (40%). Sumnje na nuspojave najčešće su prijavljivane za pantoprazol (13,9%) i metformin (13,5%). Zaključak: Prijavitelji sumnji na nuspojavu lijeka u najvećem su broju slučajeva bili farmaceuti, a sumnje na nuspojave lijekova su u većini slučajeva prijavljene za osobe ženskoga spola. Najčešće prijavljene nuspojave za lijekove ATK skupine A bile su očekivane i nisu zadovoljile uvjete za klasifikaciju kao ozbiljne, te su u najvećem broju slučajeva klasificirane kao poremećaji probavnoga sustava. Najviše prijava sumnji na nuspojavu lijeka u promatranom razdoblju u RH zaprimljeno je za pantoprazol, što je vjerojatno posljedica načina propisivanja i izdavanja pantoprazola koji rezultiraju njegovom širokom i češćom primjenom u odnosu na druge lijekove iz iste skupine

The Optimization of the Production of Gluten-Free Crackers from Rice and Corn Flour

radu je istraživan utjecaj dodatka različitih omjera rižinog i kukuruznog brašna na kvalitetu krekera bez glutena. Uzorci krekera bez glutena od rižinog i kukuruznog brašna u omjerima 0:100, 25:50, 50:50, 75:25 i 100:0. U uzorcima krekera pratio se sadržaj vlage i aktivitet vode, boja, promjene dimenzija uzoraka, čvrstoća, odnosno lomljivost krekera te specifični volumen, a ocjenjivala su se i senzorska svojstva krekera. Na temelju rezultata istraživanja utvrđeno je da kukuruzno brašno ima pozitivan utjecaj na dimenzijske parametre i teksturu krekera bez glutena, kao i na senzorska svojstva uključujući sve promatrane parametre: vanjski izgled i boju, teksturu te miris i okus. Može se zaključiti da se kvalitetni krekeri bez glutena mogu proizvesti sa smjesom kukuruznog i rižinog brašna u omjeru 75:25 pa čak i od 100% kukuruznog brašna. Ovo istraživanje pruža uvid u promjene u fizikalno-kemijskim karakteristikama bezglutenskih krekera pri variranju omjera rižinog i kukuruznog brašna, te može poslužiti kao osnova za unapređenje kvalitete ovih proizvoda, posebno za ciljane potrošače s netolerancijom na gluten.In this study, the influence of different proportions of corn flour and rice flour on the quality of gluten-free crackers was investigated. Gluten-free cracker samples were prepared with corn and rice flours in the ratios 0:100, 25:75, 50:50, 75:25, and 100:0. The study evaluated the moisture content, water activity, colour, dimensional changes of the samples, hardness or fracturability and specific volume of the crackers, as well as sensory properties. Based on the research results, it was found that corn flour has a positive influence on the dimensional parameters and texture of gluten-free crackers, as well as on the sensory properties, including all observed parameters: external appearance and colour, texture, and aroma and taste. It can be concluded that high quality gluten-free crackers can be produced with a mixture of corn and rice flour in the ratio 75:25 or even with 100% corn flour. This study provides information on the changes in physicochemical properties of gluten-free crackers when the ratio of rice and corn flour is varied and can serve as a basis for improving the quality of these products, especially for the target group of consumers with gluten intolerance

Corporate social responsability of successful companies in Croatia

U korporativnom diskursu danas se sve češće spominje pojam društveno odgovornog poslovanja (u nastavku: DOP). Mnoga istraživanja potvrdila su njegovu poslovnu opravdanost, a istraživači ističu kako je upravo ono postalo alat stručnjaka za odnose s javnošću. Kako bi organizacija poslovala društveno odgovorno njezino vodstvo mora se voditi načelom dvosmjerne komunikacije sa svim dionicima organizacije. Upravo dvosmjernost ima utjecaj na ostvarivanje pozitivne reputacije kompanije i doprinosi kompetitivnoj prednosti poduzeća. Društveno odgovorno poslovanje u svojoj se srži odnosi na odgovornost koju organizacije imaju prema društvu unutar kojeg djeluju. Dakle, može se smatrati pokazateljem kvalitetnog upravljanja jer šalje poruku održivosti. Jasan i dobro vođen korporativni identitet može voditi poželjnoj reputaciji. Upravo zato komunikacija društveno odgovornog poslovanja predmet je proučavanja brojnih teoretičara koji su dokazali da kvalitetna komunikacija ima utjecaj na pozitivnu društvenu promjenu, a samim time na stavove i ponašanje potrošača. Slijedom toga, organizacije danas ne mjere samo ekonomski uspjeh nego i svoj utjecaj na sve interesno utjecajne skupine. Principi za implementaciju društveno odgovornog poslovanja u poslovnu strategiju su kompleksni, a sve je vidljivije kako i kompanije u Hrvatskoj ulažu u razvoj DOPa. Tomu u prilog idu brojne inicijative i projekti pokrenuti od strane javnog i poslovnog sektora. Ovaj rad donosi pogled stručnjaka za odnose s javnošću na primjenu prakse DOP-a u svakodnevnom poslovanju te sažima njihova viđenja o odnosu DOP-a s pozitivnom reputacijom i poslovnom uspješnosti kompanije. Empirijsko istraživanje provedeno je metodom dubinskog intervjua u periodu od travnja do kolovoza 2019. godine na uzorku od 7 subjekata koji predstavljaju namjerni uzorak. Prema rezultatima istraživanja zaključuje se kako je svijest o društveno odgovornom poslovanju među kompanijama u Hrvatskoj u porastu. Aktivnosti na području društveno odgovornog poslovanja još uvijek nisu strateški planirane, ali pri njihovoj provedbi stručnjaci za odnose s javnošću imaju važnu ulogu. Najviše se ulaže u odnose sa zajednicom, a komunikacija aktivnosti društveno odgovornog poslovanja uglavnom je proaktivna. Raste važnost koncepta korporativnog građanstva, a pozornost se pridaje odnosu između dobre reputacije i poslovne uspješnosti.Nowadays, the term corporate social responsibility is often mentioned in corporate discourse. Many studies have confirmed its business justification, and researchers say it has become a tool for public relations experts. If an organization wants to be socially responsible, its leadership must be guided by the principles of two-way communication with all stakeholder groups. Twoway communication has an impact on achieving a positive company reputation and contributes to competitive advantage. Corporate social responsibility is the responsibility that an organization has towards the society within which it operates. Therefore, it can be considered an indicator of quality management because it sends a message of corporate sustainability. A clear and well-run corporate identity can influence company’s desirable reputation. That is why corporate social responsibility communication is the subject of many theorists. Research has proven that quality communication has an impact on social change and consumer attitudes and behaviors. Consequently, organizations today are not only concerned with their economic success but also their impact on all interest groups. Principles for the implementation of corporate social responsibility in the business strategy are complex. It is increasingly visible that companies in Croatia are investing in the development of CSR programs. To this end, numerous initiatives and projects are launched by the public and business sectors. This paper presents the views of public relations experts on the application of CSR practices in day-to-day business. Also, it summarizes their views on the relationship between CSR and positive reputation as well as good business performance. Empirical research was conducted by a method of interviews in the period from April to August 2019. on a sample of 7 subjects. According to research results, it is concluded that awareness of corporate social responsibility among companies in Croatia is increasing. Activities are still not strategically planned, but public relations experts play an important role in their implementation. The majority of resources is invested in corporate community relations and CSR communication is mostly proactive. The importance of the concept of corporate citizenship is growing. Also, research has found that more attention is being given to the relationship between a good reputation and business success

Influence of Salt on the Dough Properties and Quality of Bakery Products

Sol je uobičajen i važan sastojak u prehrambenim proizvodima u cijelom svijetu. Dodatak soli tijestu ima višestruki učinak. Određen udio kuhinjske soli je nužan kako zbog tehnološkog procesa pripreme pekarskih proizvoda tako i zbog okusa na koji je populacija naviknuta. Kruh i pecivo bez soli imaju loš i prazan okus. Preporučeni dnevni unos soli je 5 grama, ali brojne zemlje unose dvostruko više od preporučenog i pri tome se javljaju brojni zdravstveni problemi. Od gotove hrane, pekarski proizvodi su u većini zemalja glavni izvor prekomjernog dnevnog unosa kuhinjske soli, budući da sadrže velik udio soli i konzumiraju se u velikoj mjeri. Udio kuhinjske soli koji je sada prekomjerno prisutan u pojedinim prehrambenim proizvodima, može se smanjiti bez narušavanja tehnološkog procesa i bez gubitka kvalitetnog okusa.Salt is a common and important ingredient in foods around the world. Adding table salt to dough has a variety of effects. A certain amount of common salt is necessary both because of the technological process of preparing baked goods and because of the taste to which the population is accustomed. Bread and rolls without salt have a plain and empty taste. The recommended daily salt intake is five grams, but in many countries twice, that amount is consumed, and this is the reason for many health problems. Of all the types of prepared foods, bakery products are the main source of excess daily intake of salt in most countries because they account for a large proportion of the nutritional value and consumers usually eat more bakery products in one sitting. The amount of salt present in some foods today can be reduced without disturbing the technological process and without affecting the taste quality

Corporate social responsability of successful companies in Croatia

U korporativnom diskursu danas se sve češće spominje pojam društveno odgovornog poslovanja (u nastavku: DOP). Mnoga istraživanja potvrdila su njegovu poslovnu opravdanost, a istraživači ističu kako je upravo ono postalo alat stručnjaka za odnose s javnošću. Kako bi organizacija poslovala društveno odgovorno njezino vodstvo mora se voditi načelom dvosmjerne komunikacije sa svim dionicima organizacije. Upravo dvosmjernost ima utjecaj na ostvarivanje pozitivne reputacije kompanije i doprinosi kompetitivnoj prednosti poduzeća. Društveno odgovorno poslovanje u svojoj se srži odnosi na odgovornost koju organizacije imaju prema društvu unutar kojeg djeluju. Dakle, može se smatrati pokazateljem kvalitetnog upravljanja jer šalje poruku održivosti. Jasan i dobro vođen korporativni identitet može voditi poželjnoj reputaciji. Upravo zato komunikacija društveno odgovornog poslovanja predmet je proučavanja brojnih teoretičara koji su dokazali da kvalitetna komunikacija ima utjecaj na pozitivnu društvenu promjenu, a samim time na stavove i ponašanje potrošača. Slijedom toga, organizacije danas ne mjere samo ekonomski uspjeh nego i svoj utjecaj na sve interesno utjecajne skupine. Principi za implementaciju društveno odgovornog poslovanja u poslovnu strategiju su kompleksni, a sve je vidljivije kako i kompanije u Hrvatskoj ulažu u razvoj DOPa. Tomu u prilog idu brojne inicijative i projekti pokrenuti od strane javnog i poslovnog sektora. Ovaj rad donosi pogled stručnjaka za odnose s javnošću na primjenu prakse DOP-a u svakodnevnom poslovanju te sažima njihova viđenja o odnosu DOP-a s pozitivnom reputacijom i poslovnom uspješnosti kompanije. Empirijsko istraživanje provedeno je metodom dubinskog intervjua u periodu od travnja do kolovoza 2019. godine na uzorku od 7 subjekata koji predstavljaju namjerni uzorak. Prema rezultatima istraživanja zaključuje se kako je svijest o društveno odgovornom poslovanju među kompanijama u Hrvatskoj u porastu. Aktivnosti na području društveno odgovornog poslovanja još uvijek nisu strateški planirane, ali pri njihovoj provedbi stručnjaci za odnose s javnošću imaju važnu ulogu. Najviše se ulaže u odnose sa zajednicom, a komunikacija aktivnosti društveno odgovornog poslovanja uglavnom je proaktivna. Raste važnost koncepta korporativnog građanstva, a pozornost se pridaje odnosu između dobre reputacije i poslovne uspješnosti.Nowadays, the term corporate social responsibility is often mentioned in corporate discourse. Many studies have confirmed its business justification, and researchers say it has become a tool for public relations experts. If an organization wants to be socially responsible, its leadership must be guided by the principles of two-way communication with all stakeholder groups. Twoway communication has an impact on achieving a positive company reputation and contributes to competitive advantage. Corporate social responsibility is the responsibility that an organization has towards the society within which it operates. Therefore, it can be considered an indicator of quality management because it sends a message of corporate sustainability. A clear and well-run corporate identity can influence company’s desirable reputation. That is why corporate social responsibility communication is the subject of many theorists. Research has proven that quality communication has an impact on social change and consumer attitudes and behaviors. Consequently, organizations today are not only concerned with their economic success but also their impact on all interest groups. Principles for the implementation of corporate social responsibility in the business strategy are complex. It is increasingly visible that companies in Croatia are investing in the development of CSR programs. To this end, numerous initiatives and projects are launched by the public and business sectors. This paper presents the views of public relations experts on the application of CSR practices in day-to-day business. Also, it summarizes their views on the relationship between CSR and positive reputation as well as good business performance. Empirical research was conducted by a method of interviews in the period from April to August 2019. on a sample of 7 subjects. According to research results, it is concluded that awareness of corporate social responsibility among companies in Croatia is increasing. Activities are still not strategically planned, but public relations experts play an important role in their implementation. The majority of resources is invested in corporate community relations and CSR communication is mostly proactive. The importance of the concept of corporate citizenship is growing. Also, research has found that more attention is being given to the relationship between a good reputation and business success

Influence of Salt on the Dough Properties and Quality of Bakery Products

Sol je uobičajen i važan sastojak u prehrambenim proizvodima u cijelom svijetu. Dodatak soli tijestu ima višestruki učinak. Određen udio kuhinjske soli je nužan kako zbog tehnološkog procesa pripreme pekarskih proizvoda tako i zbog okusa na koji je populacija naviknuta. Kruh i pecivo bez soli imaju loš i prazan okus. Preporučeni dnevni unos soli je 5 grama, ali brojne zemlje unose dvostruko više od preporučenog i pri tome se javljaju brojni zdravstveni problemi. Od gotove hrane, pekarski proizvodi su u većini zemalja glavni izvor prekomjernog dnevnog unosa kuhinjske soli, budući da sadrže velik udio soli i konzumiraju se u velikoj mjeri. Udio kuhinjske soli koji je sada prekomjerno prisutan u pojedinim prehrambenim proizvodima, može se smanjiti bez narušavanja tehnološkog procesa i bez gubitka kvalitetnog okusa.Salt is a common and important ingredient in foods around the world. Adding table salt to dough has a variety of effects. A certain amount of common salt is necessary both because of the technological process of preparing baked goods and because of the taste to which the population is accustomed. Bread and rolls without salt have a plain and empty taste. The recommended daily salt intake is five grams, but in many countries twice, that amount is consumed, and this is the reason for many health problems. Of all the types of prepared foods, bakery products are the main source of excess daily intake of salt in most countries because they account for a large proportion of the nutritional value and consumers usually eat more bakery products in one sitting. The amount of salt present in some foods today can be reduced without disturbing the technological process and without affecting the taste quality

Corporate social responsability of successful companies in Croatia

U korporativnom diskursu danas se sve češće spominje pojam društveno odgovornog poslovanja (u nastavku: DOP). Mnoga istraživanja potvrdila su njegovu poslovnu opravdanost, a istraživači ističu kako je upravo ono postalo alat stručnjaka za odnose s javnošću. Kako bi organizacija poslovala društveno odgovorno njezino vodstvo mora se voditi načelom dvosmjerne komunikacije sa svim dionicima organizacije. Upravo dvosmjernost ima utjecaj na ostvarivanje pozitivne reputacije kompanije i doprinosi kompetitivnoj prednosti poduzeća. Društveno odgovorno poslovanje u svojoj se srži odnosi na odgovornost koju organizacije imaju prema društvu unutar kojeg djeluju. Dakle, može se smatrati pokazateljem kvalitetnog upravljanja jer šalje poruku održivosti. Jasan i dobro vođen korporativni identitet može voditi poželjnoj reputaciji. Upravo zato komunikacija društveno odgovornog poslovanja predmet je proučavanja brojnih teoretičara koji su dokazali da kvalitetna komunikacija ima utjecaj na pozitivnu društvenu promjenu, a samim time na stavove i ponašanje potrošača. Slijedom toga, organizacije danas ne mjere samo ekonomski uspjeh nego i svoj utjecaj na sve interesno utjecajne skupine. Principi za implementaciju društveno odgovornog poslovanja u poslovnu strategiju su kompleksni, a sve je vidljivije kako i kompanije u Hrvatskoj ulažu u razvoj DOPa. Tomu u prilog idu brojne inicijative i projekti pokrenuti od strane javnog i poslovnog sektora. Ovaj rad donosi pogled stručnjaka za odnose s javnošću na primjenu prakse DOP-a u svakodnevnom poslovanju te sažima njihova viđenja o odnosu DOP-a s pozitivnom reputacijom i poslovnom uspješnosti kompanije. Empirijsko istraživanje provedeno je metodom dubinskog intervjua u periodu od travnja do kolovoza 2019. godine na uzorku od 7 subjekata koji predstavljaju namjerni uzorak. Prema rezultatima istraživanja zaključuje se kako je svijest o društveno odgovornom poslovanju među kompanijama u Hrvatskoj u porastu. Aktivnosti na području društveno odgovornog poslovanja još uvijek nisu strateški planirane, ali pri njihovoj provedbi stručnjaci za odnose s javnošću imaju važnu ulogu. Najviše se ulaže u odnose sa zajednicom, a komunikacija aktivnosti društveno odgovornog poslovanja uglavnom je proaktivna. Raste važnost koncepta korporativnog građanstva, a pozornost se pridaje odnosu između dobre reputacije i poslovne uspješnosti.Nowadays, the term corporate social responsibility is often mentioned in corporate discourse. Many studies have confirmed its business justification, and researchers say it has become a tool for public relations experts. If an organization wants to be socially responsible, its leadership must be guided by the principles of two-way communication with all stakeholder groups. Twoway communication has an impact on achieving a positive company reputation and contributes to competitive advantage. Corporate social responsibility is the responsibility that an organization has towards the society within which it operates. Therefore, it can be considered an indicator of quality management because it sends a message of corporate sustainability. A clear and well-run corporate identity can influence company’s desirable reputation. That is why corporate social responsibility communication is the subject of many theorists. Research has proven that quality communication has an impact on social change and consumer attitudes and behaviors. Consequently, organizations today are not only concerned with their economic success but also their impact on all interest groups. Principles for the implementation of corporate social responsibility in the business strategy are complex. It is increasingly visible that companies in Croatia are investing in the development of CSR programs. To this end, numerous initiatives and projects are launched by the public and business sectors. This paper presents the views of public relations experts on the application of CSR practices in day-to-day business. Also, it summarizes their views on the relationship between CSR and positive reputation as well as good business performance. Empirical research was conducted by a method of interviews in the period from April to August 2019. on a sample of 7 subjects. According to research results, it is concluded that awareness of corporate social responsibility among companies in Croatia is increasing. Activities are still not strategically planned, but public relations experts play an important role in their implementation. The majority of resources is invested in corporate community relations and CSR communication is mostly proactive. The importance of the concept of corporate citizenship is growing. Also, research has found that more attention is being given to the relationship between a good reputation and business success

The Optimization of the Production of Gluten-Free Crackers from Rice and Corn Flour

radu je istraživan utjecaj dodatka različitih omjera rižinog i kukuruznog brašna na kvalitetu krekera bez glutena. Uzorci krekera bez glutena od rižinog i kukuruznog brašna u omjerima 0:100, 25:50, 50:50, 75:25 i 100:0. U uzorcima krekera pratio se sadržaj vlage i aktivitet vode, boja, promjene dimenzija uzoraka, čvrstoća, odnosno lomljivost krekera te specifični volumen, a ocjenjivala su se i senzorska svojstva krekera. Na temelju rezultata istraživanja utvrđeno je da kukuruzno brašno ima pozitivan utjecaj na dimenzijske parametre i teksturu krekera bez glutena, kao i na senzorska svojstva uključujući sve promatrane parametre: vanjski izgled i boju, teksturu te miris i okus. Može se zaključiti da se kvalitetni krekeri bez glutena mogu proizvesti sa smjesom kukuruznog i rižinog brašna u omjeru 75:25 pa čak i od 100% kukuruznog brašna. Ovo istraživanje pruža uvid u promjene u fizikalno-kemijskim karakteristikama bezglutenskih krekera pri variranju omjera rižinog i kukuruznog brašna, te može poslužiti kao osnova za unapređenje kvalitete ovih proizvoda, posebno za ciljane potrošače s netolerancijom na gluten.In this study, the influence of different proportions of corn flour and rice flour on the quality of gluten-free crackers was investigated. Gluten-free cracker samples were prepared with corn and rice flours in the ratios 0:100, 25:75, 50:50, 75:25, and 100:0. The study evaluated the moisture content, water activity, colour, dimensional changes of the samples, hardness or fracturability and specific volume of the crackers, as well as sensory properties. Based on the research results, it was found that corn flour has a positive influence on the dimensional parameters and texture of gluten-free crackers, as well as on the sensory properties, including all observed parameters: external appearance and colour, texture, and aroma and taste. It can be concluded that high quality gluten-free crackers can be produced with a mixture of corn and rice flour in the ratio 75:25 or even with 100% corn flour. This study provides information on the changes in physicochemical properties of gluten-free crackers when the ratio of rice and corn flour is varied and can serve as a basis for improving the quality of these products, especially for the target group of consumers with gluten intolerance