A path analysis study of school culture and teachers' organisational commitment

In this study, the direct and indirect relations between school culture and the organisational commitment of primary school teachers were analyzed. the subjects of the research consisted of primary school teachers who worked at a district in istanbul in the academic year 2007-2008. the sampling group was defined by the cluster sampling method. in total 200 teachers participated. two scales were used to collect data, the organisational commitment scale (ocs) and the school culture scale (scs). linear regression and path analysis were used to explain the influence of school culture on organisational commitment, and lisrel 7 was used as a structural equation model. the findings indicated that although there was a positive correlation between school culture and organisational commitment, the direct effect of school culture on organisational commitment was not meaningful

Aspects of sustainability in the destination branding process: a bottom-up approach

The concept of sustainability is based on the premise that the inhabitants of a destination should be involved in the way that destination is managed and promoted. At the same time, the literature of place branding emphasizes the important role of local stakeholders in the creation of a true and reliable place brand. In fact, the process of developing a destination brand begins with the aim of shaping the identity of a destination; what the destination stands for. The sustainable dimensions of the destination branding process are explored, while focus groups and structured questionnaires are used to evaluate the usefulness of projection techniques in the process of building a brand identity. It seems that the use of the personification technique could work as an effective destination positioning exercise and as an alternative proposal to the outdated clichés used in tourism promotion

The cognitive-affective-conative model of destination image: a confirmatory analysis

Destination image influences tourist behaviour before, during and after travel, as it is an important instrument which contributes to tourists’ loyalty. Although Gartner (1993) advocates that the cognitive, affective and conative dimensions of destination image are hierarchically interrelated, there is no empirical evidence to support the complete model. This study aims to test the hierarchical nature of the relationship between the dimensions of destination image. The results of structural equation modelling confirm Gartner’s theoretical model, validating the theory that the influence of the cognitive component on the conative dimension is higher when mediated by the affective component, raising managerial implications

The role of place branding and image in the development of sectoral clusters: the case of Dubai

This paper contextualizes how place branding and image influence the development of Dubai’s key sectoral clusters, including the key determinants of growth and success under the impression of Porter’s cluster theory. The approach is exploratory and of a qualitative inductive nature. Data was collected through conducting 21 semi-structured interviews with Dubai’s marketing/communication managers and stakeholders. Findings suggest that Dubai’s traditional clusters, namely, trading, tourism and logistics that have strong place branding and image show strong signs of success owing to Dubai’s geographical location (i.e., physical conditions). Among the new clusters, the financial sector is also benefitting from place branding. The results suggest that the success of traditional clusters have a positive spill over effect on the new clusters, in particular on construction and real estate. For policy makers it is worth to note that the recent success of the financial services cluster in Dubai will have positive impact on both, the traditional as well new clusters. The marketing and brand communication managers must consider the correlation and interplay of strength of activities amongst trading, tourism and logistics clusters and its implication while undertaking place branding for clients in their sector

Important values of American and Turkish students [Amerikan ve türk öğrenciler ıçin önemli değerler]

Problem Statement: Societies want to ensure that their children receive an education that includes an emphasis on good character. Therefore, character education classes in schools are an effective means of achieving this goal. Character education curricula in societies that are experiencing global changes strive for their students to gain universal values. However, although character elements are similar, character education applications and individual attitudes and behaviors can vary from country to country. This situation is due to the fact that societies have different socio-cultural, economic and religious beliefs, which effect character education curricula regarding societal behaviors. Purpose of Study: The purpose of this research is to determine and compare the perception of certain character values among middle school students who attend American and Turkish schools. When reviewing these countries’ character education curricula, it seems that they have many similar traits. However, differences in their societal backgrounds reveal student’s perspectives about certain character values. Recognizing similarities and differences that exist between American and Turkish middle school students’ values about good character, this study will try to explain the reasons for such differences. Method: In this study, a quantitative method was used as the research design. The research sample consisted of 286 American and 278 Turkish students. Survey results were evaluated with the SPSS statistical program. Findings and Results: Descriptive statistics for each character value shows that each country’s students demonstrated their highest intensity on issues of substance abuse. However, the lowest intensity focused on environmentalism with the American students and multiculturalism with the Turkish students. Empathy and tolerance were the highest in terms of mean difference between the two countries’ students. In contrast, American and Turkish students have the lowest mean difference in terms of responsibility and multiculturalism. Conclusions and Recommendations: Student responses indicated that each country’s students have different perspectives on certain core values. One of the most highly contrasted characteristics of America and Turkey is diversity and multiculturalism. This situation offers both more opportunities and more challenges to Americans. However, the survey results show that American students can be adversely affected in terms of tolerance and empathy. Communal living, parental and peer effects on the students’ responsibility and substance dependency are also apparent in their effects on the students. Educators recognize that societal differences can impact a student’s ability to gain good character values. © 2014, Ani Publishing. All rights reserved