The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads

Smoking exerts a considerable burden not only on those who smoke but just as well on society at large. In response, governments and institutions often resort to advertising which aims to discourage smoking. Unfortunately, our knowledge of the workings of antismoking advertising is detrimentally limited. In particular, the literature delving into the impact of antismoking ad characteristics (e. g., ad content, valence, intensity) on the overall effectiveness of antismoking advertising is scarce and contradictory. This empirical study aims to enhance the knowledge of antismoking advertising by presenting results of the survey involving Slovene adolescents. The adolescents were first exposed to advertisements of different antismoking ad contents (for the purpose of this study the term ‘ad content’ refers to types of appeals used in antismoking advertising), ad valence and intensity, and later invited to respond to a number of questions measuring their attitudes toward the ads, their attitudes toward smoking, their intentions to smoke, etc. The results indicate that while the different intensity and valence of ads produce varying attitudes toward the ads, we could not confirm these differences based on ad content. Also, we found that adolescent smokers respond to antismoking ads differently than do their nonsmoking peers. Our findings offer several important implications for antismoking advertisers and the research community interested in the workings of antismoking advertising.smoking and adolescents, antismoking advertising, attitudes toward antismoking ads

Liquid retail:cultural perspectives on marketplace transformation

Inspired by Bauman’s notion of ‘liquidity’, we problematize the socio-cultural dynamics taking place in contemporary retail. The notion of liquid retail enables reserachers to untangle marketplace transformation and to highlight developments centred around markets and market actors that jointly transform each other. This introduction underlines, as a point of departure, recent developments in retailing that have been marked by the corrosion of fixity and boundaries. We provide a short synopsis of marketplace transformation and liquid retail, from a socio-cultural perspective, and summarize the papers included in this special issue

Feed the dogs: The case of humanitarian communication in social media

In this paper we address the interplay between networked media and humanitarian communication through the lens of meditization theory in order to forward a more balanced understanding of networked humanitarianism. We analyze a case of humanitarian communication that travelled Facebook in unpredictable ways and demonstrate the breakdown between sender and receiver positions. The case shows how communicative practices are challenged and how humanitarian organizations are destabilized in a new and unpredictable communication environment. We argue that in order to deepen the critical perspective on networked humanitarian communication, it is important to better understand how the institutional logic of humanitarianism changes when mediatized through networked media. Further, we suggest that a broader consideration of media amalgamation enables a critical discussion of networked media influence humanitarianism

Integralni pristup poslovnoj ekologiji i njegova primjena na zemlju u tranziciji

In this paper we propose and implement an integral approach to corporate environmentalism. Our integral model accounts not only for corporate environmentalism motivation and conception but also for corporate environmentalism mode and speed of implementation. A broad range of identified corporate environmentalism dimensions helps characterize fi ve basic groups of companies we propose to name “non-compliers,” “legalistic incrementalists,” “greenwashers,” “incremental innovators,” and “radical innovators.” We then seek to empirically verify the soundness of the proposed integral typology by surveying a large sample of Slovenian manufacturing companies. Maximum likelihood probit estimation, exploratory factor analysis, cluster analysis and binary logistic modeling are used in the empirical analysis. Our main conclusions are twofold: (1) The integral approach to corporate environmentalism works: in the framework of a small open transitional economy, the model differentiates well among different groups of companies. (2) There are no radical innovators among Slovenian companies, and less than one third of the companies are actively thinking and acting in line of environment-friendly processes and products. This fi nding can be partially explained by the fact that Slovenian economy still has some transitional characteristics.U ovome radu predložen je i implementirani integralni pristup ekologiji na razini poduzeća (poslovnoj ekologiji). Predloženi integralni model ne pojašnjava samo motivaciju i koncepciju ekološkog poslovanja već i načine njegova postizanja te brzinu implementacije. Široki spektar utvrđenih dimenzija korporativnih okruženja pomaže u opisivanju pet temeljnih skupina poduzeća. navedene skupine poduzeća u ovome su radu imenovane sukladno svojim svojstvima te se razlikuju “nepokretljivi”, “minimalni legalisti“, “kvazi zeleni”, “minimalni inovatori” i “radikalni inovatori”. U cilju empirijskog potvrđivanja utemeljenosti predložene integralne tipologije provedeno je anketiranje velikog uzorka slovenskih proizvođačkih poduzeća. U empirijskoj analizi korištena je probit analiza, eksploratorna faktorska analiza, klaster analiza i binarno logističko modeliranje. Glavni zaključak vodi dvjema ključnim postavkama: (1) Integralni pristup poslovnoj ekologiji djeluje: u okviru male, otvorene tranzicijske ekonomije, model razlikuje dobro diferencirane skupine poduzeća. (2) Među slovenskim poduzećima ne postoje “radikalni inovatori”, a manje od trećine poduzeća aktivno razmišlja i djeluje u smjeru proizvodnje ekološki prihvatljivih procesa i proizvoda. Rezultati bi se djelomice mogli objasniti činjenicom da se slovenska privreda još uvijek odlikuje određenim tranzicijskim karakteristikama

THE ROLE OF SUBJECTIVE KNOWLEDGE AND PERCEIVED CONSEQUENCES IN SHAPING ATTITUDE AND INTENTION TOWARD DIGITAL PIRACY

Digital piracy represents a significant threat, especially to music, film and software industry worldwide. In order to provide insights into consumer behavior related to digital piracy, this study aimed at developing and empirically testing the role of subjective knowledge and three types of expected consequences (i.e., perceived benefits, moral intensity, perceived risk) as antecedents of attitude toward digital piracy and intention to pirate digital content. In view of the existing literature, the purpose of this research was twofold: (a) to develop a conceptual model of consumer’s attitude and intention to pirate, and (b) to empirically test the role of subjective knowledge, perceived benefits, moral intensity and perceived risk as antecedents of consumers’ attitude toward pirating, as well as the role of subjective knowledge, perceived benefits, and attitude as antecedents of intention to pirate. The hypotheses were tested by collecting data via self-administered mail survey sent to an initial sample of 10,000 adult consumers in Slovenia, yielding a usable random sample of 843 consumers. The data were analyzed using structural equation modeling. The results of the study show that moral intensity and perceived risk do not play an important role in shaping one’s attitude toward piracy, while subjective knowledge and perceived benefits exhibit a statistically significant impact upon both, attitude toward digital piracy and intention to pirate. In addition, consistent with previous studies, attitude is a significant predictor of behavioral intention. Taking into consideration the specifics of the selected context, it is hoped that this study contributes to a better understanding of the demand side of digital piracy

Big data and target political marketing

Namen diplomske naloge je podrobneje preučiti uporabo velikega podatkovja. Zanima nas, kakšen vpliv ima na volitve ter zakaj služi kot podlaga za tarčno oglaševanje. Zanima nas tudi, ali je uporaba tarčnih oglasov manipulativna in neetična. Podrobneje smo preučili politične kampanje, ki so uporabljale tehnike na podlagi velikega podatkovja. Fokus je na ameriških volitvah, saj na domačih tleh uporabe teh tehnik še ne zaznavamo. Posvetili smo se tudi družbenemu omrežju Facebook, ki je zlata jama za zbiranje posameznikovih osebnih podatkov.The aim of the work is to provide a detailed analysis of big data and its use in political campaigns. This research demonstrates how big data analysis influences elections and explains why it serves as a foundation for targeted advertising. We will also establish whether the use of such advertising is manipulative and unethical. We take a deeper look of political campaigns that use big data techniques. The focus is on the US elections, since we have recorded no usage of big data techniques in Slovenian politics. We also investigate the models of collecting sensitive personal data from Facebook