Social media content marketing : the case of Facebook in the South African telematics industry

Abstract: Social media have become interwoven with consumers’ everyday lives, altering the traditional ways in which consumers and brands interact. Despite the proliferating development of effective digital content as central to driving brand-consumer engagement, research suggests that there are uncertainties in the perceptions of companies about the value of the content they produce on the one hand, and those of its consumers on the other. This study specifically seeks to uncover this indistinctness by analysing the content that marketing professionals in this industry provide on social media platforms and consumers’ responses to that content..

Fracture Toughness of Composite and Unfilled Restorative Resins

Fracture toughness, critical strain energy release rate, and critical stress intensity factor were determined for experimental and commercial restorative resins. A composite resin had lower resistance to arack initiation than an unfilled acrylic resin. The data were consistent with surface failure observed in single-pass wear studies of these resins.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/66920/2/10.1177_00220345770560070801.pd

Absolute Calibration of a 200 MeV Proton Polarimeter for Use with the Brookhaven Linac

This work was supported by the National Science Foundation Grant NSF PHY 81-14339 and by Indiana Universit

Scanning laser Doppler vibrometry of the cranium when stimulated by a B71 bone transducer

Scanning laser Doppler vibrometry (LDV) has been used extensively to investigate the movement of the middle and inner ear, but has never been used to measure vibrations from a bone transducer travelling over the skin, subcutaneous tissue and cranium in a live subject. Using three scanning laser Doppler vibrometers we measured the displacement of the cranium in 3D in a live subject when stimulated by a B71 bone transducer placed 55 mm posterior to the external auditory canal. Four pure tones (250 Hz, 500 Hz, 1000 Hz, 2000 Hz) were presented separately via the bone transducer. The displacement of the scalp was imaged in four different areas (Ipsilateral to the bone transducer in the temporoparietal region, contralateral temporoparietal region, occipital region and vertex) and linked to the phase of stimulation. Measured scalp motion was consistent with expected displacement of the underlying cranium. Rigid-body motion was the dominant mode of vibration at 250 Hz. At 1000 Hz a mass-spring effect was seen. At 500 Hz there was a transition frequency between vibration as a rigid-body and as a mass-spring. Higher frequencies (2000 Hz) showed that wave transmission was the primary vibrational mode of sound transmission over the cranium. These results broadly support previous research studies but open up potential areas of interest in the investigation of differing skull resonance frequencies

Progress on a gas-accepting ion source for continuous-flow accelerator mass spectrometry

Author Posting. © Elsevier B.V., 2007. This is the author's version of the work. It is posted here by permission of Elsevier B.V. for personal use, not for redistribution. The definitive version was published in Nuclear Instruments and Methods in Physics Research Section B: Beam Interactions with Materials and Atoms 259 (2007): 83-87, doi:10.1016/j.nimb.2007.01.189.A gas-accepting microwave-plasma ion source is being developed for continuous-flow Accelerator Mass Spectrometry (AMS). Characteristics of the ion source will be presented. Schemes for connecting a gas or liquid chromatograph to the ion source will also be discussed

A Model for the Development of the Rhizobial and Arbuscular Mycorrhizal Symbioses in Legumes and Its Use to Understand the Roles of Ethylene in the Establishment of these two Symbioses

We propose a model depicting the development of nodulation and arbuscular mycorrhizae. Both processes are dissected into many steps, using Pisum sativum L. nodulation mutants as a guideline. For nodulation, we distinguish two main developmental programs, one epidermal and one cortical. Whereas Nod factors alone affect the cortical program, bacteria are required to trigger the epidermal events. We propose that the two programs of the rhizobial symbiosis evolved separately and that, over time, they came to function together. The distinction between these two programs does not exist for arbuscular mycorrhizae development despite events occurring in both root tissues. Mutations that affect both symbioses are restricted to the epidermal program. We propose here sites of action and potential roles for ethylene during the formation of the two symbioses with a specific hypothesis for nodule organogenesis. Assuming the epidermis does not make ethylene, the microsymbionts probably first encounter a regulatory level of ethylene at the epidermis–outermost cortical cell layer interface. Depending on the hormone concentrations there, infection will either progress or be blocked. In the former case, ethylene affects the cortex cytoskeleton, allowing reorganization that facilitates infection; in the latter case, ethylene acts on several enzymes that interfere with infection thread growth, causing it to abort. Throughout this review, the difficulty of generalizing the roles of ethylene is emphasized and numerous examples are given to demonstrate the diversity that exists in plants

Geochronology of volcanically associated hydrocarbon charge in the pre-salt carbonates of the Namibe Basin, Angola

In volcanic rifted margins, the timing of hydrocarbon charge is difficult to predict, but is important in understanding fluid genesis. We investigated whether igneous activity was linked to hydrocarbon charge in the prolific South Atlantic pre-salt petroleum system. To do this, we applied in situ carbonate U-Pb geochronology, a relatively novel tool for dating hydrocarbon migration, to bituminous veins in pre-salt travertines from the rifted onshore Namibe Basin (Angola). To test if fluid flow was synchronous with known volcanic pulses, we also obtained new 40Ar/39/Ar geochronology from a nearby volcanic complex. Bitumen is associated with calcite in a first generation of veins and vugs, and with dolomite in younger veins. The dated calcite veins yielded a pooled U-Pb age of 86.2 ± 2.4 Ma, which overlaps the volcanism 40Ar/39/Ar age of 89.9 ± 1.8 Ma. The overlapping dates and the localized bitumen occurrence around the dated volcanic center show a clear genetic relationship between Late Cretaceous igneous activity and hydrocarbon charge. The dolomite was dated at 56.8 ± 4.8 Ma, revealing a previously unknown Paleocene/Eocene fluid-flow phase in the basin

Quantitative Treatment of Decoherence

We outline different approaches to define and quantify decoherence. We argue that a measure based on a properly defined norm of deviation of the density matrix is appropriate for quantifying decoherence in quantum registers. For a semiconductor double quantum dot qubit, evaluation of this measure is reviewed. For a general class of decoherence processes, including those occurring in semiconductor qubits, we argue that this measure is additive: It scales linearly with the number of qubits.Comment: Revised version, 26 pages, in LaTeX, 3 EPS figure

Making things happen : a model of proactive motivation

Being proactive is about making things happen, anticipating and preventing problems, and seizing opportunities. It involves self-initiated efforts to bring about change in the work environment and/or oneself to achieve a different future. The authors develop existing perspectives on this topic by identifying proactivity as a goal-driven process involving both the setting of a proactive goal (proactive goal generation) and striving to achieve that proactive goal (proactive goal striving). The authors identify a range of proactive goals that individuals can pursue in organizations. These vary on two dimensions: the future they aim to bring about (achieving a better personal fit within one’s work environment, improving the organization’s internal functioning, or enhancing the organization’s strategic fit with its environment) and whether the self or situation is being changed. The authors then identify “can do,” “reason to,” and “energized to” motivational states that prompt proactive goal generation and sustain goal striving. Can do motivation arises from perceptions of self-efficacy, control, and (low) cost. Reason to motivation relates to why someone is proactive, including reasons flowing from intrinsic, integrated, and identified motivation. Energized to motivation refers to activated positive affective states that prompt proactive goal processes. The authors suggest more distal antecedents, including individual differences (e.g., personality, values, knowledge and ability) as well as contextual variations in leadership, work design, and interpersonal climate, that influence the proactive motivational states and thereby boost or inhibit proactive goal processes. Finally, the authors summarize priorities for future researc

Study of the B^0 Semileptonic Decay Spectrum at the Upsilon(4S) Resonance

We have made a first measurement of the lepton momentum spectrum in a sample of events enriched in neutral B's through a partial reconstruction of B0 --> D*- l+ nu. This spectrum, measured with 2.38 fb**-1 of data collected at the Upsilon(4S) resonance by the CLEO II detector, is compared directly to the inclusive lepton spectrum from all Upsilon(4S) events in the same data set. These two spectra are consistent with having the same shape above 1.5 GeV/c. From the two spectra and two other CLEO measurements, we obtain the B0 and B+ semileptonic branching fractions, b0 and b+, their ratio, and the production ratio f+-/f00 of B+ and B0 pairs at the Upsilon(4S). We report b+/b0=0.950 (+0.117-0.080) +- 0.091, b0 = (10.78 +- 0.60 +- 0.69)%, and b+ = (10.25 +- 0.57 +- 0.65)%. b+/b0 is equivalent to the ratio of charged to neutral B lifetimes, tau+/tau0.Comment: 14 page, postscript file also available at http://w4.lns.cornell.edu/public/CLN