Embattled Vienna 1683/2010:right-wing populism, collective memory and the fictionalisation of politics

The victory of a Christian coalition over Ottoman forces besieging Vienna in 1683 marked the beginning of the end of the Ottoman presence in Central and Eastern Europe and the simultaneous rise of the Habsburg Empire in this region. Memories of these events still circulate in present-day Vienna and provide an emotional reservoir for anti-Turkish sentiments. Current tendencies to fictionalise politics support the dissemination of such anti-Turkish narratives in rather unconventional and hybrid genres such as comic-style booklets. In this article, the authors investigate the interplay of collective memories and this hybrid genre within the social context of the fictionalisation of politics through the test case of the Austrian Freedom Party (FPÖ), one of the most successful European right-wing populist parties. By combining multimodal analysis with the discourse–historical approach in critical discourse analysis, they illustrate the ways in which visuals enable the conveying of contradictory meanings through a discursive strategy of calculated ambivalence by blurring past and present, fiction and reality

From Cultural Differences To Identity Politics: A Critical Discursive Approach To National Identity in Multinational Corporations

There is a paucity of knowledge of one key aspect of diversity in and around international organizations: national identity. This is especially the case with research on multinational corporations (MNC) that has focused on cultural differences instead of processes of national identification or national identity construction. Drawing on a critical discursive approach, this paper offers four perspectives that can help to advance this area of research. First, MNCs can be viewed as sites of identity politics, within which one can study ‘us vs. them’ constructions and the reproduction of inequalities. Second, MNCs can be seen as actors engaged in identity building and legitimation, and the analysis of the discursive dynamics involved illuminates important aspects of identity politics between the organization and its environment. Third, MNCs can be viewed as part of international relations between nations and nationalities, and analysis of discursive dynamics in the media can elucidate key aspects of the international struggles encountered. Fourth, MNCs can be seen as agents of broader issues and changes, which enables us to comprehend how MNCs advance neocolonialism or promote positive change in society.Peer reviewe

Critical Discourse Analysis: Definition, Approaches, Relation to Pragmatics, Critique, and Trends

This chapter introduces the transdisciplinary research movement of critical discourse analysis (CDA) beginning with its definition and recent examples of CDA work. In addition, approaches to CDA such as the dialectical relational (Fairclough), sociocognitive (van Dijk), discourse historical (Wodak), social actors (van Leeuwen), and the Foucauldian dispositive analysis (Jager and Maier) are outlined, as well as the complex relation of CDA to pragmatics. Next, the chapter provides a brief mention of the extensive critique of CDA, the creation of critical discourse studies (CDS), and new trends in CDA, including positive discourse analysis (PDA), CDA with multimodality, CDA and cognitive linguistics, critical applied linguistics, and other areas (rhetoric, education, anthropology/ethnography, sociolinguistics, culture, feminism/gender, and corpus studies). It ends with new directions aiming towards social action for social justice