18 research outputs found
Biotesting of modeled drilling mud as an indicator of environmental risk
In the system of environmental monitoring, biomonitoring plays an important and independent role. The essence of the method determining the toxicants' effect consists in the specially selected organisms under standard conditions and recording different behavioral, physiological and biochemical factors. The paper studies the biological influence of modeled drilling mud components. The research results have shown the toxic effect of investigated muds. The obtained data confirm that biotesting can be applied for drilling fluids certification by the complex assessment of hazardous substances
Scanning Electron Microscopy Study of Drilling Cuttings in Tomsk Oblast Sites
The research is focused on determining mineralogical composition of drilling cuttings by scanning electron microscope as well as imaging the sample surface of high resolution that allows studying the structural characteristics of the site. In addition, a number of other techniques permit obtaining information on chemical composition of sample in near-surface layers. The study in drilling cuttings by means of scanning microscopy has revealed the presence of titanium, iron, zirconium oxides, iron sulphide, barium sulphate. The former is a mineral that concentrates rare-earth elements, presumably monocyte, as well as uranium silicate, etc. The results obtained confirm the data of previous X-ray structural analysis, i.e. the study samples consist of alumosilicate matrix. Apart from silicon and aluminium oxides, the matrix includes such elements as Na, K, Mg. Such a composition corresponds to rock-forming minerals: quartz, albite, microcline, clinochlore, muscovite, anorthoclase
Development prospects of the brand of Tomsk
The importance of territory branding is connected with the necessity of elaboration of new strategic approaches to brand creation of a country, a region, a city, along with the restatement of existent types of territory positioning in a view of harden competition between the cities for attracting of investments, opportunities and tourists. Creation of a strong, sustainable brand which can represent the city not only in Russia, but also abroad becomes topical. The modern reality is such that economic and demographic crisis reduces the amount of available financial and human capital assets. Under such conditions, the territories compete severely for any available resources. The winner of the competition is the one which can adapt to the changing situation and apply maximum tools for it. The territory branding is the main instrument for visitorsβ attraction and most significantly for investorsβ attraction as well as it is an important way of peopleβs loyalty forming. An increasing number of countries, regions and cities use territory branding. This way of attractiveness forming is especially developed abroad, but Russian cities and regions are mastering actively the territory branding. They donβt always succeed. The efficiency of this marketing instrument depends on many factors. The main issue the brand developers face is that they are mistaken in the understanding of territory brand as a beautiful image for tourist attraction. Tomsk is one of those cities which have enough peculiarities to be distinguished from others by means of creation of a strong and sustainable brand for representing the city outside it
ΠΠ»ΠΈΡΠ½ΠΈΠ΅ ΡΠΎΠ»Π΅Π²ΠΎΠΉ Π³Π΅Π½Π΄Π΅ΡΠ½ΠΎΠΉ ΠΈΠ΄Π΅Π½ΡΠΈΡΠ½ΠΎΡΡΠΈ Π½Π° ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΎ Π½Π°ΡΠΈΠ»ΠΈΠΈ Ρ Π΄Π΅Π²ΡΡΠ΅ΠΊ-ΡΡΡΠ΄Π΅Π½ΡΠΎΠΊ
The paper discusses the empirical results of the study of the inuence of gender role identity on representations of violence in young female students at the age from 17 to 19. Attitudes towards violence, as well as the use of violence in interpersonal relations appear long before their realization in interpersonal interaction. Theauthors proceeded on the assumption that traditional ideas about gender dichotomy offeatures of violent behaviour were inadequate for the gender system of modernsociety. The study sample consisted of 100 respondents. The authors used thefollowing research methods: writing an essay, semantic dierential, and the Bem Sex-Role Inventory (BSRI).The obtained empirical data indicated that the girls with undierentiated(neutral) gender role identity had a wider range of representations of violence, if to compare with the respondents who were guided by dichotomous models of gender behaviour (with βmasculineβ and βfeminineβ patterns). The girls with undierentiated(not polarized) gender role identity are able to recognize a large variety of forms ofviolence; they can exibly use and combine various forms of violence for achieving their own goals in corresponding circumstances. In this sample the girls with typically feminine gender role identity were less able to notice unobviousforms of violence (especially in interpersonal relations); violence usually had polar forms in their representations: either physical, or psychological. Moreover, the girls with typically feminine gender role identity perceived violence in such behavioural patterns which could not be assessed as violent in the given context. The ndings ofthe study could be useful for improving the practices of prevention, correction and rehabilitation offemale violent convicts, as well as for reducing manifestations of extreme forms of female violence in society.Π ΡΡΠ°ΡΡΠ΅ ΠΏΡΠΈΠ²ΠΎΠ΄ΡΡΡΡ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ ΡΠΌΠΏΠΈΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ, Π½Π°ΠΏΡΠ°Π²Π»Π΅Π½Π½ΠΎΠ³ΠΎ Π½Π° Π²ΡΡΠ²Π»Π΅Π½ΠΈΠ΅ ΡΡΠ½ΠΊΡΠΈΠΈ ΡΠΎΠ»Π΅Π²ΠΎΠΉ Π³Π΅Π½Π΄Π΅ΡΠ½ΠΎΠΉ ΠΈΠ΄Π΅Π½ΡΠΈΡΠ½ΠΎΡΡΠΈ Π² ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠΈ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΎ Π½Π°ΡΠΈΠ»ΠΈΠΈ Ρ Π΄Π΅Π²ΡΡΠ΅ΠΊ Π² Π²ΠΎΠ·ΡΠ°ΡΡΠ΅ 17β19 Π»Π΅Ρ. Π£ΡΡΠ°Π½ΠΎΠ²ΠΊΠΈ Π² ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΠΈ Π½Π°ΡΠΈΠ»ΠΈΡ ΠΈ Π΅Π³ΠΎ ΠΏΡΠΈΠΌΠ΅Π½Π΅Π½ΠΈΡ Π² ΠΌΠ΅ΠΆΠ»ΠΈΡΠ½ΠΎΡΡΠ½ΠΎΠΌ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΠΈ ΡΠΎΡΠΌΠΈΡΡΡΡΡΡ Π·Π°Π΄ΠΎΠ»Π³ΠΎ Π΄ΠΎ ΡΠΎΠ³ΠΎ, ΠΊΠ°ΠΊ ΠΎΠ½ΠΈ ΡΠ΅Π°Π»ΠΈΠ·ΡΡΡΡΡ Π² ΠΌΠ΅ΠΆΠ»ΠΈΡΠ½ΠΎΡΡΠ½ΠΎΠΌ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΠΈ. ΠΠ²ΡΠΎΡΡ ΠΈΡΡ
ΠΎΠ΄ΡΡ ΠΈΠ· ΠΏΡΠ΅Π΄ΠΏΠΎΠ»ΠΎΠΆΠ΅Π½ΠΈΡ, ΡΡΠΎ ΠΏΡΠΈΠ²ΡΡΠ½ΡΠ΅ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΎ Π³Π΅Π½Π΄Π΅ΡΠ½ΠΎΠΉ Π΄ΠΈΡ
ΠΎΡΠΎΠΌΠΈΠΈ Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊ Π½Π°ΡΠΈΠ»ΡΡΡΠ²Π΅Π½Π½ΠΎΠ³ΠΎ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ ΡΠ²Π»ΡΡΡΡΡ Π½Π΅Π°Π΄Π΅ΠΊΠ²Π°ΡΠ½ΡΠΌΠΈ Π΄Π»Ρ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠΉ Π³Π΅Π½Π΄Π΅ΡΠ½ΠΎΠΉ ΡΠΈΡΡΠ΅ΠΌΡ ΠΎΠ±ΡΠ΅ΡΡΠ²Π°. ΠΠΌΠΏΠΈΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ Π΄Π°Π½Π½ΡΠ΅ ΠΏΠΎΠ»ΡΡΠ΅Π½Ρ Π² Ρ
ΠΎΠ΄Π΅ ΠΎΠΏΡΠΎΡΠ° 100 ΡΠ΅ΡΠΏΠΎΠ½Π΄Π΅Π½ΡΠΎΠ² Π² ΡΠΎΡΠΌΠ΅ ΡΠ²ΠΎΠ±ΠΎΠ΄Π½ΠΎΠ³ΠΎ ΡΠΎΡΠΈΠ½Π΅Π½ΠΈΡ, Π·Π°ΠΏΠΎΠ»Π½Π΅Π½ΠΈΡ ΡΠ΅ΠΌΠ°Π½ΡΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π΄ΠΈΡΡΠ΅ΡΠ΅Π½ΡΠΈΠ°Π»Π° ΠΈ ΠΎΠΏΡΠΎΡΠ½ΠΈΠΊΠ° Π³Π΅Π½Π΄Π΅ΡΠ½ΠΎΠΉ ΡΠΎΠ»Π΅Π²ΠΎΠΉ ΠΈΠ΄Π΅Π½ΡΠΈΡΠ½ΠΎΡΡΠΈ Π‘. ΠΠ΅ΠΌ.
ΠΠΎΠ»ΡΡΠ΅Π½Ρ Π΄Π°Π½Π½ΡΠ΅ ΠΎ ΡΠΎΠΌ, ΡΡΠΎ Π΄Π΅Π²ΡΡΠΊΠΈ Ρ Π½Π΅Π΄ΠΈΡΡΠ΅ΡΠ΅Π½ΡΠΈΡΠΎΠ²Π°Π½Π½ΡΠΌ (Π½Π΅ΠΉΡΡΠ°Π»ΡΠ½ΡΠΌ) ΡΠΈΠΏΠΎΠΌ ΡΠΎΠ»Π΅Π²ΠΎΠΉ Π³Π΅Π½Π΄Π΅ΡΠ½ΠΎΠΉ ΠΈΠ΄Π΅Π½ΡΠΈΡΠ½ΠΎΡΡΠΈ ΠΈΠΌΠ΅ΡΡ Π±ΠΎΠ»Π΅Π΅ ΡΠ°Π·Π½ΠΎΠΎΠ±ΡΠ°Π·Π½ΡΠΉ ΡΠΏΠ΅ΠΊΡΡ ΡΡΠ±ΡΠ΅ΠΊΡΠΈΠ²Π½ΡΡ
ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΠΉ ΠΎ Π½Π°ΡΠΈΠ»ΠΈΠΈ ΠΏΠΎ ΡΡΠ°Π²Π½Π΅Π½ΠΈΡ Ρ ΡΠ΅ΡΠΏΠΎΠ½Π΄Π΅Π½ΡΠ°ΠΌΠΈ, ΠΎΡΠΈΠ΅Π½ΡΠΈΡΠΎΠ²Π°Π½Π½ΡΠΌΠΈ Π½Π° ΠΏΡΠΎΡΠ²Π»Π΅Π½ΠΈΠ΅ Π² ΠΌΠ΅ΠΆΠ»ΠΈΡΠ½ΠΎΡΡΠ½ΠΎΠΌ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΠΈ Π΄ΠΈΡ
ΠΎΡΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΡ
ΠΌΠΎΠ΄Π΅Π»Π΅ΠΉ Π³Π΅Π½Π΄Π΅ΡΠ½ΠΎΠ³ΠΎ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ, ΠΎΡΠ½ΠΎΡΡΡΠΈΡ
ΡΡ ΠΊ Β«ΠΌΡΠΆΡΠΊΠΎΠΌΡΒ» ΠΈΠ»ΠΈ Β«ΠΆΠ΅Π½ΡΠΊΠΎΠΌΡΒ» Π½ΠΎΡΠΌΠ°ΡΠΈΠ²Π½ΠΎΠΌΡ ΠΎΠ±ΡΠ°Π·ΡΡ. ΠΠ΅Π²ΡΡΠΊΠΈ Ρ Π½Π΅ΠΉΡΡΠ°Π»ΡΠ½ΡΠΌ ΡΠΈΠΏΠΎΠΌ ΡΠΎΠ»Π΅Π²ΠΎΠΉ Π³Π΅Π½Π΄Π΅ΡΠ½ΠΎΠΉ ΠΈΠ΄Π΅Π½ΡΠΈΡΠ½ΠΎΡΡΠΈ ΡΠΏΠΎΡΠΎΠ±Π½Ρ ΠΊ ΡΠ°ΡΠΏΠΎΠ·Π½Π°Π²Π°Π½ΠΈΡ Π±ΠΎΠ»ΡΡΠ΅Π³ΠΎ ΡΠ°Π·Π½ΠΎΠΎΠ±ΡΠ°Π·ΠΈΡ ΡΠΎΡΠΌ ΠΏΡΠΎΡΠ²Π»Π΅Π½ΠΈΡ Π½Π°ΡΠΈΠ»ΠΈΡ, ΡΠΊΠ»ΠΎΠ½Π½Ρ ΠΊ Π³ΠΈΠ±ΠΊΠΎΠΌΡ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΡ ΠΈ ΡΠΎΡΠ΅ΡΠ°Π½ΠΈΡ ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ
ΡΠΎΡΠΌ Π½Π°ΡΠΈΠ»ΠΈΡ Π² ΠΊΠ°ΡΠ΅ΡΡΠ²Π΅ ΡΡΠ΅Π΄ΡΡΠ²Π° Π΄ΠΎΡΡΠΈΠΆΠ΅Π½ΠΈΡ ΡΠΎΠ±ΡΡΠ²Π΅Π½Π½ΡΡ
ΡΠ΅Π»Π΅ΠΉ Ρ ΡΡΠ΅ΡΠΎΠΌ ΡΠΊΠ»Π°Π΄ΡΠ²Π°ΡΡΠ΅ΠΉΡΡ ΡΠΈΡΡΠ°ΡΠΈΠΈ. ΠΠ΅Π²ΡΡΠΊΠΈ Ρ Π½ΠΎΡΠΌΠ°ΡΠΈΠ²Π½ΠΎΠΉ ΡΠ΅ΠΌΠΈΠ½ΠΈΠ½Π½ΠΎΠΉ ΡΠΎΠ»Π΅Π²ΠΎΠΉ Π³Π΅Π½Π΄Π΅ΡΠ½ΠΎΠΉ ΠΈΠ΄Π΅Π½ΡΠΈΡΠ½ΠΎΡΡΡΡ Π² ΠΌΠ΅Π½ΡΡΠ΅ΠΉ ΡΡΠ΅ΠΏΠ΅Π½ΠΈ ΡΠΏΠΎΡΠΎΠ±Π½Ρ ΠΎΠ±ΡΠ°ΡΠ°ΡΡ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ Π½Π° Π½Π΅ΡΠ²Π½ΡΠ΅ ΠΈ ΡΠΊΡΡΡΡΠ΅ ΡΠΎΡΠΌΡ Π½Π°ΡΠΈΠ»ΠΈΡ, ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎ ΡΠ°ΠΊΠΎΠ³ΠΎ, ΠΊΠΎΡΠΎΡΠΎΠ΅ ΠΏΡΠΎΡΠ²Π»ΡΠ΅ΡΡΡ Π½Π° ΡΡΠΎΠ²Π½Π΅ ΠΌΠ΅ΠΆΠ»ΠΈΡΠ½ΠΎΡΡΠ½ΡΡ
ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΠΉ. Π ΠΈΡ
ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΡΡ
Π½Π°ΡΠΈΠ»ΠΈΠ΅ ΡΠ°ΡΠ΅ ΠΈΠΌΠ΅Π΅Ρ ΠΏΠΎΠ»ΡΡΠ½ΡΠ΅ ΡΠΎΡΠΌΡ ΠΏΡΠΎΡΠ²Π»Π΅Π½ΠΈΡ: Π»ΠΈΠ±ΠΎ ΠΊΠ°ΠΊ ΡΠΎΠ»ΡΠΊΠΎ ΡΠΈΠ·ΠΈΡΠ΅ΡΠΊΠΎΠ΅, Π»ΠΈΠ±ΠΎ ΠΈΡΠΊΠ»ΡΡΠΈΡΠ΅Π»ΡΠ½ΠΎ ΠΏΡΠΈΡ
ΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΎΠ΅. Π’Π°ΠΊΠΆΠ΅ ΠΎΠ½ΠΈ ΡΠ°ΡΠ΅ Π²ΠΎΡΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΡ Π² ΠΊΠ°ΡΠ΅ΡΡΠ²Π΅ Π½Π°ΡΠΈΠ»ΠΈΡ ΡΠ°ΠΊΠΈΠ΅ ΡΠΎΡΠΌΡ ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ, ΠΊΠΎΡΠΎΡΡΠ΅ Π½Π΅ ΡΠ²Π»ΡΡΡΡΡ ΡΠ°ΠΊΠΎΠ²ΡΠΌΠΈ Π² ΠΊΠΎΠ½ΡΠ΅ΠΊΡΡΠ΅ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ. Π‘ ΡΡΠ΅ΡΠΎΠΌ ΡΡΠΎΠ³ΠΎ ΠΎΠ±ΡΡΠΎΡΡΠ΅Π»ΡΡΡΠ²Π° ΠΌΠΎΠΆΠ½ΠΎ ΡΠ»ΡΡΡΠΈΡΡ ΠΏΡΠ°ΠΊΡΠΈΠΊΠΈ ΠΏΡΠΎΡΠΈΠ»Π°ΠΊΡΠΈΠΊΠΈ, ΠΊΠΎΡΡΠ΅ΠΊΡΠΈΠΈ ΠΈ ΡΠ΅Π°Π±ΠΈΠ»ΠΈΡΠ°ΡΠΈΠΈ ΠΆΠ΅Π½ΡΠΈΠ½, ΡΠΎΠ²Π΅ΡΡΠΈΠ²ΡΠΈΡ
Π½Π°ΡΠΈΠ»ΡΡΡΠ²Π΅Π½Π½ΡΠ΅ ΠΏΡΠ΅ΡΡΡΠΏΠ»Π΅Π½ΠΈΡ, Π° ΡΠ°ΠΊΠΆΠ΅ ΡΠ½ΠΈΠ·ΠΈΡΡ ΡΡΠΎΠ²Π΅Π½Ρ Π²ΡΡΠ°ΠΆΠ΅Π½Π½ΠΎΡΡΠΈ Π² ΠΎΠ±ΡΠ΅ΡΡΠ²Π΅ ΠΊΡΠ°ΠΉΠ½ΠΈΡ
ΡΠΎΡΠΌ ΠΏΡΠΎΡΠ²Π»Π΅Π½ΠΈΡ ΠΆΠ΅Π½ΡΠΊΠΎΠ³ΠΎ Π½Π°ΡΠΈΠ»ΠΈΡ
Novel Insights in the Leadership in Business and Economics: A Post-Coronavirus Update
Our world is evolving at an incredibly enormous speed and what was impossible three years ago is now a reality. The concept of leadership and leaders has also undergone profound transformations. Moreover, the recent COVID-19 pandemic caused a digital surge in the ways economic life, business, or education are perceived or conducted. The pandemic proved that small and large businesses, industries, and the whole economies can be suddenly upended by massive technological shifts. Hence, there is a need for a theoretical research update in leadership in business and economics that would bring new insights into this topic and define its place within the context of Sustainable Development Goals (SDGs). Our paper presents the novel insights for the leaders and the leadership concept in business and economics from various approaches and angles of view in the light of the COVID-19 pandemic with a focus on sustainable leadership and organizational resilience. It aims at outlying the theoretical background of leadership in business and economics after the pandemic and bringing up interesting and recent leadership case studies from all around of the world. Moreover, this paper aims as sharing the valuable insights into what it means to be a sustainable leader in business and economics, why leaders are needed, and how to become one. The main criteria of this research and its instrumentation include both the theoretical discussion based on the literature review and analysis and the empirical analysis that supports these theoretical provisions. The paper features an empirical model that assesses how business and economic leaders are searching for new ways of work and personal development during and after the COVID-19 pandemic using the own data from the 400 respondents collected in the Czech Republic and Russia. We found that the pandemic enhanced the emotional creativity of business and economic leaders and made them to invest and engage more into using new digital technologies and fundamentally altering the old ways of managing and governing their respective companies and institutions. Our results might provide valuable food for thought both for academics working on various angles of leadership, as well as for entrepreneurs and businesspeople who want to receive recent updates on the topic of leadership to use them in their daily work
Novel Insights in the Leadership in Business and Economics: A Post-Coronavirus Update
Our world is evolving at an incredibly enormous speed and what was impossible three years ago is now a reality. The concept of leadership and leaders has also undergone profound transformations. Moreover, the recent COVID-19 pandemic caused a digital surge in the ways economic life, business, or education are perceived or conducted. The pandemic proved that small and large businesses, industries, and the whole economies can be suddenly upended by massive technological shifts. Hence, there is a need for a theoretical research update in leadership in business and economics that would bring new insights into this topic and define its place within the context of Sustainable Development Goals (SDGs). Our paper presents the novel insights for the leaders and the leadership concept in business and economics from various approaches and angles of view in the light of the COVID-19 pandemic with a focus on sustainable leadership and organizational resilience. It aims at outlying the theoretical background of leadership in business and economics after the pandemic and bringing up interesting and recent leadership case studies from all around of the world. Moreover, this paper aims as sharing the valuable insights into what it means to be a sustainable leader in business and economics, why leaders are needed, and how to become one. The main criteria of this research and its instrumentation include both the theoretical discussion based on the literature review and analysis and the empirical analysis that supports these theoretical provisions. The paper features an empirical model that assesses how business and economic leaders are searching for new ways of work and personal development during and after the COVID-19 pandemic using the own data from the 400 respondents collected in the Czech Republic and Russia. We found that the pandemic enhanced the emotional creativity of business and economic leaders and made them to invest and engage more into using new digital technologies and fundamentally altering the old ways of managing and governing their respective companies and institutions. Our results might provide valuable food for thought both for academics working on various angles of leadership, as well as for entrepreneurs and businesspeople who want to receive recent updates on the topic of leadership to use them in their daily work
Comparative characteristics of export transactions of a chemical industry enterprise
In the work, the economic justification of the efficiency of export operations of LLC βIndustrial Group βPhosphoriteβ was carried out. The enterprise under study is a part of EuroChem Group AG and sells products on the Russian market and also exports mineral fertilizers to foreign markets. The organization and features of export operations are investigated. The basic principles and methods of state regulation of foreign trade activity in the Russian Federation are considered. When considering the world and domestic market of mineral fertilizers, the analysis of volume indicators of chemical industry production was carried out, the main importing countries of Russian fertilizers and the main competitors of EuroChem Group AG were identified. The paper analyzes the foreign economic activity of EuroChem Group AG and its subsidiary LLC βIndustrial Group βPhosphoriteβ. The main markets for products were identified and a comparative assessment of the effectiveness of two export transactions was carried out. Based on the effectiveness assessment, recommendations were made to increase the profitability of export transactions. The implementation of measures to increase the efficiency of export transactions will lead to an increase in the companyβs profitability
Development prospects of the brand of Tomsk
The importance of territory branding is connected with the necessity of elaboration of new strategic approaches to brand creation of a country, a region, a city, along with the restatement of existent types of territory positioning in a view of harden competition between the cities for attracting of investments, opportunities and tourists. Creation of a strong, sustainable brand which can represent the city not only in Russia, but also abroad becomes topical. The modern reality is such that economic and demographic crisis reduces the amount of available financial and human capital assets. Under such conditions, the territories compete severely for any available resources. The winner of the competition is the one which can adapt to the changing situation and apply maximum tools for it. The territory branding is the main instrument for visitorsβ attraction and most significantly for investorsβ attraction as well as it is an important way of peopleβs loyalty forming. An increasing number of countries, regions and cities use territory branding. This way of attractiveness forming is especially developed abroad, but Russian cities and regions are mastering actively the territory branding. They donβt always succeed. The efficiency of this marketing instrument depends on many factors. The main issue the brand developers face is that they are mistaken in the understanding of territory brand as a beautiful image for tourist attraction. Tomsk is one of those cities which have enough peculiarities to be distinguished from others by means of creation of a strong and sustainable brand for representing the city outside it