Millennial cultural consumers : Co-creating value through brand communities

The purpose of this paper is to conceptualise millennial cultural consumers (MCCs) to bring together strands of consumer theory with branding theory to consider how to attract and retain younger audiences in arts organisations. With that the authors single out for attention how 'brand community' theory might apply.This paper contributes to the knowledge development of such concepts as value and brand communities. It also provides an explanation of these concepts connecting academic thought on value with pressing management challenges for arts organisations, suggesting ways to apply brand community thinking to innovatively conceptualised MCCs.Peer reviewedFinal Accepted Versio

Nonlinear axisymmetric liquid currents in spherical annuli

A numerical analysis of non-linear axisymmetric viscous flows in spherical annuli of different gap sizes is presented. Only inner sphere was supposed to rotate at a constant angular velocity. The streamlines, lines of constant angular velocity, kinetic energy spectra, and spectra of velocity components are obtained. A total kinetic energy and torque needed to rotate the inner sphere are calculated as functions of Re for different gap sizes. In small-gap annulus nonuniqueness of steady solutions of Navier-Stokes equations is established and regions of different flow regime existences are found. Numerical solutions in a wide-gap annulus and experimental results are used in conclusions about flow stability in the considered range of Re. The comparison of experimental and numerical results shows close qualitative and quantitative agreement

Discourse of Inclusion in the Complexity Era: In the BRICS Space

The relevance of the study is explained by the need to comprehend the expansion of the inclusion discourse in the situation of continuing complication of socio-cultural interaction in the BRICS countries. The modern society’s growing need to create an inclusive community, which professes the values of diversity, is associated with the complication of the socio-cultural landscape. The concept of inclusion complexity as a form of thinking that diagnoses and overcomes the devaluation of a person in all possible contexts are presented in the research by the example of the diverse experience of inclusive initiatives’ deployment in the BRICS countries. The authors emphasise that an adequate study of this phenomenon is impossible outside the study of each country’s socio-cultural experience. For optimal results, it was essential to analyse and describe the processes of inclusion formation in the BRICS format in the context of comparing existing approaches. It allowed both to identify the national specifics and to identify the universal mechanisms of inclusion formation as of a modern cultural phenomenon. The authors conceptualize the need to maintain dependencies between different types of social experience in South Africa, which reveals the importance of a comprehensive approach to overcoming existing problems connected with poverty, inequality, gender issues, and existing unemployment. The research describes the experience of implementing the inclusion policy in the sphere of culture and education in Brazil and India. Various aspects of inclusion formation in China are revealed: it is emphasized that the negative attitude towards people with health disorders is due to the socio-cultural context. The problems of financial inclusion are considered in the context of the experience of their solvation in China and India. The authors turn to the diverse experience of implementing inclusive initiatives in Russia, demonstrating the complexity of inclusion formation as a new form of humanistic thinking

THE ROLE OF GROUPING METHOD IN THE MANAGEMENT EFFICIENCY ANALYSIS

Abstract. The relevance of the study is due to the need to apply methods of economic and statistical analysis, since they determine the degree of the results consistency to the potential production opportunities and their cost under reindustrialization. The research investigated the existing problems in the application of the grouping method in the analysis of management effectiveness. The authors used a systematic approach to the statistical study of production and management efficiency, which involves an interrelated consideration of resources, the level of their use, and the resulting outcomes. Methodological approaches to the integrated assessment of enterprise activities were developed by combining three characteristics in one grouping – the level of technical equipment, labor efficiency and capital productivity.Further research is aimed at developing and examining a generalized assessment of the organizational and technical level of enterprises on the basis of the grouping method.Key words: labor productivity, grouping method, management, capital productivity, technical equipment, production process

CONTEMPORARY APPROACHES TO ENERGY EFFICIENCY MANAGEMENT IN CONSTRUCTION

Contemporary approaches to energy efficiency management in construction and the need of constantly reducing the specific final consumption of energy resources have considered. The requirements for buildings and structures in the field of energy efficiency have provided. The classification of energy-efficient buildings and structures has carried out. The features of the organization of energy saving system in the residential sector have studied, and the scheme of establishing the basic standards of energy consumption taking into account climatic conditions and the introduction of modern engineering, technological and structural solutions has considered. The ways of forming an effective management system of energy-efficiency on the example of the residential sector have recommended, the scheme of organization of an effective energy efficiency management system in construction has proposed

PECULIARITIES OF ORGANIZATION OF EFFECTIVE SYSTEM OF MANAGEMENT resource conservation AND ENERGY EFFICIENCY IN different INDUSTRIES OF THE ECONOMY

The article considers possibilities of increase of resource and energy efficiency in different industries of the economy. Analyzed the stages of resource-saving management at the industry and regional levels. Identified key indicators to ensure resource efficiency and energy efficiency of subjects of economic activity. Directions of the efficient system of resource management and energy efficiency in industry of the Russian economy

ANALYSIS OF THE NEED OF TRANSITION TO THE SYSTEM OF ADVANCED TRAINING OF PERSONNEL FOR INNOVATIVE DEVELOPMENT OF ECONOMY

The need of transition to the system of advanced training of personnel, allowing to apply modern approaches to the organization of the educational process in the formation of educational programs, to provide access to breakthrough production technologies and modern material and technical base has been considered. This, in turn, will contribute to the training of highly qualified personnel of different levels of training for the requirements of innovative development of the economy. The provision of enterprises with highly qualified personnel in the existing material and technical support of the educational process in educational organizations has been analyzed and a model of advanced training of personnel, providing the labor market with highly qualified personnel has been offered

Sustainable development of industrial enterprises in the basis of a new form of economic activity organisation

This article examines a new form of economic activity organisation for industrial enterprises in the context of the digital transformation of the economy. The analysis of networking in the cluster and economic approaches has allowed us to identify the guiding principles of interaction between economic actors, and the resulting effects and “values”. The platform education proposed by the author as an organisational and economic activity form is the digital ecosystem component, which is a spatial and temporal environment for the functioning of enterprises. A scheme for assessing data and process management in this ecosystem has been developed using the metrics proposed by the author. This scheme reflects the production-logistics chain formed in the framework of the actors’ integration in the digital ecosystem