Green Marketing That Effect the Buying Intention Healthcare Products

This research aims to find out the effect of country of origin, health consciousness, and green marketing toward the purchase intention of ENTCLEAR Nasal Wash Bottle. The object of this study are the consumers who buy ENTCLEAR Nasal Wash Bottle at drugstore or hospital which cooperates with PT. Kebayoran Pharma South Jakarta. The research method used in this study is a descriptive method. This study was conducted on 125 of respondens using qualitative approach. The technique to gather the data is by using questionaire and Snowball Sampling is used to take the sample. Data Analysis used in this study is Structural Equation Model (SEM) by Smart-PLS 3.2.8. The result of this study shows that Country of Origin, Health Consciousness, and Green Marketing positively and significantly affect the Purchase Intention itself. Keywords: Country Of Origin, Health Consciousness, Green Marketing, Purchase Intention. DOI: 10.7176/EJBM/12-15-01 Publication date:May 31st 202

Strategy for Revisit Intention Saba Baduy Culture

Objective: The purpose of this study was to examine the effect of Service Quality, Destination Image, and Local Wisdom on Revisiting Saba Baduy Culture with Electronic Word of Mouth as an intervening variable.Methodology: This research was conducted using primary data, namely by distributing questionnaires online via Google form and disseminating through social media, namely Instagram, Line, and WhatsApp. The sampling technique used was purposive sampling. The population in this study was 115 respondents who were visitors to Saba Baduy spread across the Jakarta, Bogor, Bekasi, and Tangerang areas. The data was processed using Partial Least Square (Smart-PLS) version 3.2.9.Finding: The Baduy people are very careful with their customs and protect the natural surroundings. As they are aware that they live with nature and coexist with nature. The original Baduy tribe consists of the Inner Baduy and Outer Baduy. The Baduy tribe still maintains traditions, and customs and is anti-modern in terms of clothing, lifestyle, and others.Conclusion: An interesting conclusion found that when stakeholders build adequate infrastructure, this becomes something that does not reflect the authenticity of Baduy culture itself. On the other hand, tourists who want to return to the Baduy Traditional Villages since they want to experience nature which is still beautiful and serene, see the unique culture and local wisdom which is still very traditional, and experience the lifestyle of the Baduy people without modernization as it is seen as unique and interesting

Innovation Capability towards Business Performance trough Company Resources Industry Creatif Handycraft in Bali

This study aims to explain the role of innovation capability in mediating company resources on business performance to overcome the gaps in internal human resource relations which are unable to provide a strategic composition that improves the performance of the business. Determination of the sample in this study using a purposive sampling method with a sample of 120 respondents and data collection was carried out by distributing questionnaires which were measured using a Likert scale. The data analysis techniques used in this research are Path Analysis and Sobel Test to test the hypothesis about the role of mediation. The results showed that company resources had a positive and significant effect on business performance. Company resources also have a positive and significant effect on innovation capabilities. Furthermore, innovation capability has a positive and significant effect on business performance and innovation capability can partially mediate the influence of company resources on business performance. The implication of the research results is to develop the previous theory about RBV which emphasizes the role of intangible resources that can lead companies to achieve competitive advantage. In this study, the company resource variables, both tangible and intangible, can influence their ability to compete by increasing innovation capabilities and having an impact on improving business performance. Also, the practical implications are providing input to SME businesses in the handicraft sector to always develop their resources thoroughly so that innovation capabilities are higher and ultimately have an impact on business performance

Green Marketing That Influence Customer Purchase Decision Based On Their Behavior And Attitude

Indonesia has been taking serious attention concerning the disposal of plastic waste in the ocean. Terrible data concerning plastic trash in the Ocean, harm and kill lots of animals around the ocean where plastic waste was found in the stomach of the sea animals. The purpose of this study is to analyze and implement green marketing in the fast food restaurants to promote and educate customers about the dangers of using plastic products and reduce them from the fast food restaurants. The research is to analyze the customer behavior and attitude towards their purchase decision in relating to green marketing as the intervening variable. The data collection is done through distribution of questionnaire, where the population is consisted of customers from KFC restaurants in Jakarta, Indonesia. This is a descriptive and verification research, the descriptive methods is based on assessment analysis and the verification methods is based on quantitative analysis. The sample determination is done through Simple Random Sampling and the analysis technique is using Partial Least Square (PLS). The results show that customer behavior and customer attitude have positive and significant effect towards green marketing and customer behavior has the most significant influence towards green marketing compared to customer attitude. The results show that the KFC customers' awareness concerning the plastic waste is still low eventhough they understand the danger of the plastic waste, but gradually based on their behavior it start to increase after implementing green marketing and to educate them the danger of plastic waste and the limitation of plastic products in the restaurants

THE CONSTRUCTION OF RELIGIOSITY ROLE IN CAUSALITY RELATIONSHIP WITH CONSUMER BEHAVIOR INTENTION

This study is intended to examine the role of religiosity in the causal relationship between the use of Instagram social media and the behavioral intentions of consumers towards culinary products, whether the role of the construct of religiosity in the relationship mediates or moderates. In addition, the purpose of this study was to examine the effect of using advertising through social media, in this case, Instagram, on the behavioral intentions of consumers on SME culinary products. The survey was conducted on 200 respondents using Instagram using the purposive sampling technique. Data analysis was performed using Structural Equation Modeling, with Smart PLS program

SUSTAINABLE PRODUCT: ENDLESS CAMPAIGN FOR A HEALTHY LIFE

The depletion of the ozone layer causes environmental changes, one of which is caused by the instantaneous human lifestyle. This raises various problems such as damage to ecosystems and the environment which increases the level of public awareness of the threat of health problems and problems of survival. That is the last 30-40 years since the introduction of synthetic plastic goods, the natural conditions have changed significantly. Indonesia currently occupies the second position in the world as a country that disposes of plastic waste into the South China Sea as much as 0.52 kg/person/garbage. With problems that threaten the destruction of ecosystems and the environment, people are expected to consume sustainable consumption that is not harmful to the environment. The government also seeks to support the environmental saving program by enacting Government Regulation of the Republic of Indonesia Number 46 of 2017 concerning Environmental Economic Instruments, which encourages ministries/agencies/regional work units or institutions to use environmentally friendly goods and services. This community service would like to research green products and purchasing decisions of young consumers in Indonesia because there has not been much research on the effect of green products on purchasing decisions in the young consumer segment. Therefore, the purpose of this study is to determine whether there is an influence between environmentally friendly products that have been made by companies on purchasing decisions of environmentally friendly products among young consumers in the world

POST-PANDEMIC ECONOMIC RECOVERY WITH BAITUL MAAL WAT TAMWIL

Baitul Mal Wat Tamwil (BMT) is a non-bank financial institution as an integrated independent business center which is a bayt al-mal wa at-tamwil, which is an institution that develops productive and investment businesses to improve the quality of small  entrepreneurs' businesses and encourage business forms. -a form of investment with the aim of empowering worldly and ukhrawi businesses through donations, zakat and alms. In its development, BMTs face the same problems, for example problematic customers. Sometimes there is a customer who is not only having problems in one place, but also in other places. Therefore, each BMT needs efforts to coordinate in order to narrow down the movements of problematic customers. BMTs also tend to face other BMTs as competitors to be defeated, not as partners or partners in an effort to exclude people from the economic problems they face. So that it causes the level of competition that is not Islamic and will even affect the BMT management pattern. However, in its development, BMTs face the same problems, for example problematic customers. Sometimes there is a customer who is not only having problems in one place, but also in other places. Therefore, each BMT needs efforts to coordinate in order to narrow down the movements of problematic customers. BMTs also tend to face other BMTs as competitors to be defeated, not as partners or partners in an effort to exclude people from the economic problems they face. So that it causes the level of competition that is not Islamic and will even affect the BMT management pattern

ONLINE-LEARNING PROGRAM TO DEVELOP LEADERSHIP ON STUDENT COUNCIL ORGANISATION

The COVID-19 pandemic is a global pandemic that disturbs all levels of society around the world. All segments of human life on earth are disturbed, without exception education. Many countries have decided to close schools, colleges and universities, including Indonesia in an effort to break the chain of spreading Covid-19. The teaching and learning process is carried out independently online and avoids face to face. Student Council Organization (OSIS) is a means of developing student interests and talents in the internal school environment. The existence of OSIS is very beneficial for schools and the community. OSIS is also a major component of the pilot school for development in that school. The problem is, many student councils do not show their existence as a driving force in the development of schools and students. The vacancy of OSIS activities is more due to the COVID-19 pandemic and also the low understanding of management and leadership concepts, so that prospective members cannot be managed properly. This community service activity is carried out by providing online training and program assistance for 1 month on building character leadership. The result of this activity is the increasing existence of OSIS in schools and benefits for students and the community as a forum for forming leadership character and improving OSIS organizational management capabilities and contributing to human development

PRIORITIZING THE ROLE OF BAITUL MAAL WAT TAMWIL IN EMPOWERING THE COMMUNITY'S ECONOMY

Baitul Mal Wat Tamwil (BMT) is a non-bank financial institution as an integrated independent business center which is a bayt al-mal wa at-tamwil, which is an institution that develops productive and investment businesses to improve the quality of small entrepreneurs' businesses and encourage business forms. -a form of investment with the aim of empowering worldly and ukhrawi businesses through donations, zakat and alms. In its development, BMTs face  the same problems, for example problematic customers. Sometimes there is a customer who is not only having problems in one place, but also in other places. Therefore, each BMT needs efforts to coordinate in order to narrow down the movements of problematic customers. BMTs also tend to face other BMTs as competitors to be defeated, not as partners or partners in an effort to exclude people from the economic problems they face. So that it causes the level of competition that is not Islamic and will even affect the BMT management pattern. However, in its development, BMTs face the same problems, for example problematic customers. Sometimes there is a customer who is not only having problems in one place, but also in other places. Therefore, each BMT needs efforts to coordinate in order to narrow down the movements of problematic customers. BMTs also tend to face other BMTs as competitors to be defeated, not as partners or partners in an effort to exclude people from the economic problems they face. So that it causes the level of competition that is not Islamic and will even affect the BMT management pattern. Keywords: BMT, Sharia Financial Institutions, Micro Finance Institutions, Social Impac