Internationalization process: GuestCentric Systems Embracing People‟s Republic of China

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe way the independent hotel industry makes business has recently changed. Startup venture capitalist GuestCentric Systemsi henceforth called GC, is a small sized IT company that is tackling an unmet opportunity, they are revolutionizing the online presence of the independent hotel industry by offering a fully integrated e-commerce management solution that allows hotels to create an outstanding online presence, resulting in an increase of their online bookings, through equipping hoteliers with innovative e-commerce optimization features, in a fast and affordable way. Up until now this was only within reach of big hotel chains, thus GC is leveling the playing field, as well as empowering hoteliers to bypass intermediaries, reducing costs while increasing sales growth. Notwithstanding, CG has massive costs that are impacting seriously the company and causing a huge negative EBIT of €1.100.000, meaning that their revenues of €300.000 are not able to cover minimally their costs of €1.400.000 estimated for 2010. Thereby, GC has an innovative business model that is sustainable, if and only if, the company is able to capture a great market share. GC was demanded to internationalize and will have to proceed on doing it to obtain the required customer base and overcome the delicate financial situation. Being a web based company, GC has perceived that it not enough to have a website to attract clients, it is required highly countries‟ adaptations to boost sales. That is the reason why this project has as its cornerstone the internationalization process of GC to China, therefore, the purpose of this work and its major added value is not only to build up and streamlining a step-by-step internationalization business plan with accurate solutions to enter and succeed in this market, but also, recommend GC the right momentum to enter in it, having in mind the tradeoff between the consolidation of their financial position and the vitality of the Chinese market

Intimate partner violence directed at men: Experiences of violence, help-seeking, and potential gender role conflict among Portuguese men

Recent research has shed light on how men in same-sex and different-sex relationships experience Intimate Partner Violence (IPV), and how it may contribute to their Gender Role Conflict (GRC), through which men face a dissonance with their gender roles. However, knowledge on these topics is still lacking. We aim to better understand men’s experiences of violence in their same-sex or different-sex relationships by identifying their dynamics and the specific barriers and facilitators to seeking help. Semi-structured interviews were conducted with 14 adult men (Heterosexual, n = 6; Gay, n = 5; Bisexual, n = 2; Not disclosed, n = 1) who self-identified as having been targets of IPV. The interview protocol considered the literature on IPV and the feedback from stakeholders in victim support services. The results were analyzed following the principles of Content Analysis. Our findings suggest that men are negatively impacted by their abusive relationships, with physical, psychological, sexual, and economic violence having been perpetrated by their same-sex or different-sex partners. Some men reported being further stigmatized in their help-seeking experiences. Gay and bisexual men indicated specific processes that played a significant role in their experiences. Some men revealed discomfort with the identity of “victim”, which may be linked to possible GRC processes. In sum, IPV impacts men in different-sex and same-sex relationships, and our findings provide new insights about how violence and help-seeking are experienced in the Portuguese cultural setting. Future efforts should focus on assessing possible GRC processes in this population and provide adequate information and tailored services to the specific needs of these men.info:eu-repo/semantics/publishedVersio

Intentions to call a helpline among victims of intimate partner violence: The role of the Theory of Planned Behavior and Gender Role Conflict

This research first aimed to test the Theory of Planned Behavior (TPB) as a model to understand the intentions to call a helpline of victimized males and females. A sample of 99 participants (53 males; 46 females) who were suffering violence at the time of participation were considered for analysis. Our results indicate that males and females’ attitudes and subjective norms significantly predicted intentions. Second, this study aimed to measure Gender Role Conflict (GRC) in victimized men and test its association with TPB constructs. GRC occurs when rigid, sexist, or restrictive gender roles result in the restriction, devaluation, or violation of others or the self. Our results indicate that GRC was only negatively associated with perceived behavioral control. Additionally, in our sample of men who filled the GRC measure (n = 245), victimized men reported significantly higher GRC than non-victimized men. Overall, our findings indicate gender specificities in the intentions to call a helpline and suggest that GRC plays an important role in seeking help for men.info:eu-repo/semantics/acceptedVersio

Men who suffered intimate partner violence: Impressions about existing public campaigns and recommendations for new ones

Over the last decades, the negative effects of intimate partner violence (IPV) directed at men in abusive different-sex and same-sex relationships have been increasingly investigated. Men who are the targets of IPV face many barriers to help-seeking, and to overcome them, public awareness campaigns have been developed. Women who experienced IPV have found campaigns targeting them to be harmful and misleading, and previous research suggests that following the principles of formative evaluation research may improve campaigns’ effectiveness and reduce unwanted negative effects. This article documents the theory-based formative evaluation research conducted with 14 men abused in different-sex and same-sex relationships for the creation of targeted campaigns. Through semi-structured interviews, men were asked about their overall knowledge of campaigns, their thoughts about specific pictorial IPV campaigns, and their suggestions for the development of new campaigns. Thematic analysis and a theoretically grounded coding scheme were used to analyze the content of the interviews with high inter-rater reliability. Overall, our results indicate that most men were not aware of campaigns in Portugal, and their impressions about the ones they recalled were mixed. Most men praised clear messages informing forms of violence, while some responded negatively to the inclusion of words such as “shame” and “victim”, and the depiction of bruises. They also considered that future campaigns targeting men should portray “real people” like them and provide information on self-efficacy, the efficacy of recommended responses, and threat susceptibility. Our findings are consistent with previous evidence with women who experienced IPV but also provide theoretically grounded novel contributions and highlight the importance of considering the population of interest’s insights when developing and testing new campaigns.info:eu-repo/semantics/publishedVersio

Consulting to social entrepreneurship initiatives - using business skills to help solve social problems: ERG: a sustainable approach

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsEscolinha de Rugby da Galiza is a Social Entrepreneurship project from Santa Casa da Misericórdia de Cascais that uses an innovative approach to social integrate children from the community of Fim do Mundo. Through the study and analysis of this project, it was identified the need to improve the sustainability approach currently used. A set of proposals were developed to diversify its sources of donations and generate its own revenues in order to guarantee its longterm sustainability

Venezuela: algunos aspectos de la composicion familiar

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