20 research outputs found
Nation âbrandingâ to promote states in the global market has serious consequences for social diversity within European countries
One largely overlooked consequence of states competing in globalised markets is the incentive for political authorities to use marketing techniques to create a coherent âbrandâ for individual countries. Melissa Aronczyk writes on this type of nation âbrandingâ, noting that it has three largely negative consequences: the involvement of relatively unaccountable marketing experts in decision-making; the downplaying of components of national identity which do not project the desired image; and the reduction of national identity to a single configuration, neglecting the fact that there may be competing conceptions of what a stateâs national identity consists of
Who benefits from data for good?
The central proposition of âdata for goodâ is that corporations should publicly share data sets derived from their business activities across various areas of the economy to improve and guide policymaking. Based on their study of contributors to the Big Data for Climate Action initiative, Maria Isabel Espinoza and Melissa Aronczyk, argue that whilst these initiatives may hold some public benefits, they also serve a political purpose to normalise and neutralise public concerns over mass data collection and subtly shift the focus on global challenges towards questions and solutions for which the answer is always more data collection
Branding History at the Canadian Museum of Civilization
In October 2012, the Canadian Heritage Minister announced that the Canadian
Museum of Civilization, the countryâs largest and most popular museum, would be renamed
the Canadian Museum of History. In addition to the new name, three strategiesâa strategy
of engagement, a strategy of authority, and a strategy of expansionâwere elaborated by museum
and government officials as part of the transformation. We examine these three strategies
as an example of the Harper governmentâs attempt to âbrandâ Canadian identity and
history in its own image, arguing that the strategies were designed expressly to paper over
near-unilateral changes in the museumâs mandate and transformation. Ultimately, these
changes have problematic implications for the democratic management of cultural production
in Canada
An Integrated Framework to Assess Greenwashing
In this paper we examine definitions of âgreenwashingâ and its different forms, developing a tool for assessing diverse âgreenâ claims made by various actors. Research shows that significant deception and misleading claims exist both in the regulated commercial sphere, as well as in the unregulated non-commercial sphere (e.g., governments, NGO partnerships, international pledges, etc.). Recently, serious concerns have been raised over rampant greenwashing, in particular with regard to rapidly emerging net zero commitments. The proposed framework we developed is the first actionable tool for analysing the quality and truthfulness of such claims. The framework has widespread and unique potential for highlighting efforts that seek to delay or distract real solutions that are urgently needed today to tackle multiple climate and environmental crises. In addition, we note how the framework may also assist in the development of practices and communication strategies that ultimately avoid greenwashing
An Integrated Framework to Assess Greenwashing
Funding: This research was funded by the Department of Political Science at University of Vienna, Austria and the Institute at Brown for Environment and Society, USA, in association with Climate Social Science Network.Peer reviewedPublisher PD
An Integrated Framework to Assess Greenwashing
In this paper we examine definitions of âgreenwashingâ and its different forms, developing a tool for assessing diverse âgreenâ claims made by various actors. Research shows that significant deception and misleading claims exist both in the regulated commercial sphere, as well as in the unregulated non-commercial sphere (e.g., governments, NGO partnerships, international pledges, etc.). Recently, serious concerns have been raised over rampant greenwashing, in particular with regard to rapidly emerging net zero commitments. The proposed framework we developed is the first actionable tool for analysing the quality and truthfulness of such claims. The framework has widespread and unique potential for highlighting efforts that seek to delay or distract real solutions that are urgently needed today to tackle multiple climate and environmental crises. In addition, we note how the framework may also assist in the development of practices and communication strategies that ultimately avoid greenwashing