Juggling Between Parental and School Expectations

We examined how perceived acculturation expectations from parents and school, and ethnic discrimination predicted early adolescents’ heritage and mainstream acculturation orientations at home (private domain) and in school (public domain) one year later. We surveyed 263 early adolescents of immigrant background in Germany (Mage = 10.44 years, 60% female). Multigroup path analyses revealed that perceived acculturation expectations and ethnic discrimination were more strongly related to adolescents’ private than public acculturation orientations. Parental heritage expectations were the strongest predictor of adolescents’ acculturation orientations. Boys were more susceptible than girls to ethnic discrimination and acculturation expectations in school, which affected their private and public acculturation orientations. Results highlight the importance of integrating domain-specific and gendered experiences when analyzing adolescents’ acculturative development

The impact of social media on consumers' acculturation and purchase intentions

YesSocial media has emerged as a significant and effective means of assisting and endorsing activities and communications among peers, consumers and organizations that outdo the restrictions of time and space. While the previous studies acknowledge the role of agents of culture change, it largely remains silent on the role of social media in influencing acculturation outcomes and consumption choices. This study uses self-administered questionnaire to collect data from 514 Turkish-Dutch respondents and examines how their use of social media affects their acculturation and consumption choices. This research makes a significant contribution to consumer acculturation research by showing that social media is a vital means of culture change and a driver of acculturation strategies and consumption choices. This study is the first to investigate the role of social media as an agent of culture change in terms of how it impacts acculturation and consumption. The paper discusses implications for theory development and for practice

Perceived discrimination and acculturation among Iranian refugees in the Netherlands

Contains fulltext : 67619.pdf (publisher's version ) (Closed access)The relations between perceived discrimination, perceived acceptance of immigrants, acculturation orientations, and acculturation outcomes (psychological and sociocultural adjustment) were investigated in a sample of 232 Iranian refugees in the Netherlands. A good fit was found for a path model with perceived discrimination and perceived acceptance as correlated antecedent variables, acculturation orientations as intervening conditions, and measures of psychological and sociocultural adjustment as outcome variables. Perceived discrimination was the most salient variable in the model and showed significant associations with all outcome measures. Acculturation orientations (partially) mediated the relations between antecedent variables and outcomes. Gender differences were found. Women reported significantly less discrimination, more positive and fewer negative acculturation outcomes than did men. It is concluded that despite the high levels of sociocultural adjustment of Iranian refugees in the Netherlands, perceived discrimination plays an essential role in their acculturation.11 p