The Influence of Advertisement, Perceived Price, and Brand Image on Consumer Buying Decision to Asus Mobile Phone

Buying decision is the stage in which consumers make the decision or take an action whether to purchase a certain product or not. The purpose of this research is to analyze the simultaneous and partial effect of Advertising, Perceived Price and Brand Images on Consumer Buying Decision. The populations of this research are people who use ASUS smartphone with the sample size as many as 40 respondents. This research uses quantitative analyze by questionnaires and the Multiple Regression Analysis. The result shows that Advertising, Perceived Price and Brand Image have significant effect on consumer buying decision, both simultaneously and partially effect. ASUS mobile phone management should pay more attention to Advertisement that is made and the Price of product so that consumers will still be interested buying the mobile phone. Keywords: advertising, perceived price, brand image, consumer buying decisio

PENGGUNAAN WEBSITE QUIZIZZ UNTUK MENGEVALUASI HASIL BELAJAR CALON GURU SEKOLAH DASAR

Pandemi Covid-19 memiliki dampak yang cukup berarti di dunia pendidikan Indonesia saat ini. Siswa baik dari tingkat usia dini hingga tinggi (universitas) harus mengalami perubahan dalam sistem dan model pembelajaran. Tuntutan perubahan tidak hanya dirasakan oleh siswa namun juga oleh guru. Guru harus memenuhi tuntutan pembelajaran jarak jauh. Hal in juga berimbas pada penggunaan sarana yang tepat dalam mengevaluasi hasil belajar siswa. Website Quizizz menjadi salah satu sarana guru dalam melakukan evaluasi. Meskipun begitu, belum diketahui apakah Quizizz merupakan sarana yang tepat untuk melakukan evaluasi. Tujuan penelitian ini adalah untuk mengetahui efektivitas pemanfaatan Quizizz sebagai sarana evaluasi. Metode penelitian ini adalah kuantitatif dengan desain eksperimen semu. Terdapat kelas kontrol dan eksperimen yang masing-masing memiliki sampel sebanyak 37 mahasiswa PGSD. Data didapatkan dalam bentuk skor hasil tes yang akan dianalisis menggunakan independent t-test  untuk mengetahui apakah kedua kelompok data memiliki perbedaan rata-rata yang signifikan atau tidak. Hasil analisis data menunjukkan bahwa tidak terdapat perbedaan rata-rata yang signifikan antara kelas eksperimen dan kontrol. Hal ini menunjukkan bahwa penggunaan website Quizizz kurang efektif sebagai sarana evaluasi hasil belajar

Aspects of sustainability in the destination branding process: a bottom-up approach

The concept of sustainability is based on the premise that the inhabitants of a destination should be involved in the way that destination is managed and promoted. At the same time, the literature of place branding emphasizes the important role of local stakeholders in the creation of a true and reliable place brand. In fact, the process of developing a destination brand begins with the aim of shaping the identity of a destination; what the destination stands for. The sustainable dimensions of the destination branding process are explored, while focus groups and structured questionnaires are used to evaluate the usefulness of projection techniques in the process of building a brand identity. It seems that the use of the personification technique could work as an effective destination positioning exercise and as an alternative proposal to the outdated clichés used in tourism promotion

Quantity does not always mean quality: the importance of qualitative social science in conservation research

Qualitative methods are important in gaining a deep understanding of complex problems and poorly researched areas. They can be particularly useful to help explain underlying conservation problems, as in Rust et al. (2016). However, the significance in choosing and justifying appropriate methodological frameworks in conservation studies should be given more attention to ensure data are collected and analysed appropriately. We thank Potgieter et al. (2017) for their critical analysis of Rust et al. (2016), but they appear unaware of when, why and how such methods should be used. We clarify the methods described in Rust et al. (2016) and explain sampling strategies in qualitative studies. To improve familiarity with qualitative methods among natural scientists we recommend expanded training in social sciences and collaborating with social scientists. Given the scale of human impacts on the environment, this type of nuanced analytical skill is critical for moving conservation forward