The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness

Native advertising is rapidly establishing itself in the field of online marketing communication strategies. This paper aims at analyzing consumer responses to native ads varying upon the concreteness versus abstractness of content under specific brand awareness conditions. The conceptual model proposes that brand awareness moderates the relationships between the type of content (concrete vs. abstract) and consumers evaluations of and dispositions towards native ad, product/service and brand. The results of an experimental study provide empirical support to the idea that consumer responses to concrete vs. abstract native content change for well-known and less known brands and suggest implications for theory and practice

Proof-of-Concept Study on the Use of Tangerine-Derived Nanovesicles as siRNA Delivery Vehicles toward Colorectal Cancer Cell Line SW480

In the last years, the field of nanomedicine and drug delivery has grown exponentially, providing new platforms to carry therapeutic agents into the target sites. Extracellular vesicles (EVs) are ready-to-use, biocompatible, and non-toxic nanoparticles that are revolutionizing the field of drug delivery. EVs are involved in cell-cell communication and mediate many physiological and pathological processes by transferring their bioactive cargo to target cells. Recently, nanovesicles from plants (PDNVs) are raising the interest of the scientific community due to their high yield and biocompatibility. This study aims to evaluate whether PDNVs may be used as drug delivery systems. We isolated and characterized nanovesicles from tangerine juice (TNVs) that were comparable to mammalian EVs in size and morphology. TNVs carry the traditional EV marker HSP70 and, as demonstrated by metabolomic analysis, contain flavonoids, organic acids, and limonoids. TNVs were loaded with DDHD1-siRNA through electroporation, obtaining a loading efficiency of 13%. We found that the DDHD1-siRNA complex TNVs were able to deliver DDHD1-siRNA to human colorectal cancer cells, inhibiting the target expression by about 60%. This study represents a proof of concept for the use of PDNVs as vehicles of RNA interference (RNAi) toward mammalian cells

Insight versus Effort. Communicating the Creative Process Leading to New Products

Studies of the creative process identify two relevant sources of new ideas and products: Insight, a sudden, dreamlike, illuminating experience; and effort, deliberate, structured, hard work. With the aim of investigating the communication of the creative process,this research proposes that consumers hold associations between insight and arts, and between effort and sciences. These lay theories induce differential evaluations of new products: consumersevaluate more favorably artistic and scientific products presented as the outcome of insight or effort, respectively. The strength of the proposed effects, however,depends on the level of consumer expertise in the relevant product domain. We maintain that,as audience expertise increases, lay theories become less relevant and the effects of creative process narratives are attenuated. Five studies support the proposed conceptual framework and showthatnarratives of thecreative process influence the evaluations of new products, depending on the product domain and on consumer expertise

Status of the High-Frequency Upgrade of the Sardinia Radio Telescope

The Sardinia Radio Telescope is going through a major upgrade aimed at observing the universe at up to 116 GHz. A budget of 18.700.000 E has been awarded to the Italian National Institute of Astrophysics to acquire new state-of-the-art receivers, back-end, and high-performance computing, to develop a sophisticated metrology system and to upgrade the infrastructure and laboratories. This contribution draws the status of the whole project at eight months from the end of the funding scheme planned for August 2022

The high-frequency upgrade of the Sardinia Radio Telescope

We present the status of the Sardinia Radio Telescope (SRT) and its forthcoming update planned in the next few years. The post-process scenario of the upgraded infrastructure will allow the national and international scientific community to use the SRT for the study of the Universe at high radio frequencies (up to 116 GHz), both in single dish and in interferometric mode. A telescope like SRT, operating at high frequencies, represents a unique resource for the scientific community. The telescope will be ideal for mapping quickly and with relatively high angular resolution extended radio emissions characterized by low surface brightness. It will also be essential for spectroscopic and polarimetric studies of both Galactic and extragalactic radio sources. With the use of the interferometric technique, SRT and the other Italian antennas (Medicina and Noto) will operate within the national and international radiotelescope network, allowing astronomers to obtain images of radio sources at very high angular resolution

Gli effetti del native advertising sulle risposte dei consumatori. Alcune evidenze sperimentali

Il native advertising rappresenta una forma pubblicitaria che si sta rapidamente affermando nell’ambito delle strategie di comunicazione online delle imprese. Il paper si propone di analizzare l’interazione tra tipo di informazione e notorietà del brand su valutazioni e disposizioni dei consumatori, sostenendo che l’effetto di contenuti native con informazioni concrete e astratte possa cambiare per i brand noti e non noti

Breaking through complexity. Gli effetti di complessità visiva e concettuale sulla valutazione dei loghi

La complessità degli stimoli visivi riguarda sia aspetti percettivi che concettuali, il cui effetto congiunto sulle reazioni del consumatore non è ancora chiaro. L’articolo analizza l’interazione tra complessità visiva e concettuale nell’ambito della valutazioni dei loghi. In particolare, sulla base dell’ipotesi di discrepanza-attribuzione, l’articolo propone che le due forme di complessità generino diversi effetti sull’atteggiamento a una esposizione. Inoltre, l’articolo mostra che, con esposizioni multiple, le due forme di complessità influenzano l’atteggiamento seguendo pattern opposti determinati dai meccanismi di fluency e di potenziale di apprendimento. I risultati di due studi supportano le ipotesi e offrono spunti per la teoria sulla complessità del design e la gestione del brand.Complessità, design dei loghi, estetica, fluency, ipotesi di discrepanza-attribuzione