COMPETITIVE ADVANTAGE SEBAGAI MODEL PENINGKATAN KINERJA BISNIS (STUDI KASUS PADA UMKM TENUN IKAT DI TROSO JEPARA)

ABSTRACT This study aims to examine the effect of knowledge management, innovation product, and competitive advantage, on business performance. The problem of this research is how knowledge management and prpoduct innovation can influence competitive advantage in improving business performance. In this study, a model improvement was carried out by using outlier and composite indicator evaluations, so that the results of the study found that could interpret the conditions of the small medium enterprises of IkatTrosoJepara Weaving. The sample of this study was the owner and manager of the tie weaving business in Troso, Jepara with 120 respondents, from 436 populations. This study uses a Structural Equation Model (SEM) which is run with AMOS 20.0 software to analyze data. The sampling technique used in this study was purposive sampling. The results of processing SEM data for the full model have met the goodness of fit as follows, Chi-square value = 21,024; df: 13; probability = 0.072; CMIN / DF = 1,617; GFI = 0.956; AGFI = 0.905; TLI = 0.962; CFI = 0.976; RMSEA = 0.072. Thus it can be said that this model is feasible to use. The empirical findings in this study indicate that knowledge management has a significant positive effect on competitive advantage, innovation products have a positive effect on competitive avantage, competitive advantage has a positive effect on business performance, knowledge management has a positive effect on business performance, innovation products have a positive effect on business performance. Keywords: knowledge management, product innovation, competitive advantage, business performance

PENGEMBANGAN PEMBERDAYAAN MASYARAKAT MELALUI EMPING JAGUNG SEBAGAI USAHA SKALA RUMAHAN DALAM MENINGKATKAN KESEJAHTERAAN DESA PAMOTAN DI KABUPATEN REMBANG

Pembuatan emping jagung merupakan salah satu alternatif yang tepat untuk meningkatkan pemanfaatan jagung sebagai bahan pangan sumber karbohidrat. Cara pembuatan emping jagung mentah adalah dengan merebus jagung dalam air kapur lalu direndam, dan selanjutnya dikukus, dipipihkan dan dikeringkan. Pengembangan proses pembuatan emping jagung memerlukan studi yang lebih lanjut untuk menentukan kondisi proses yang tepat dalam membuat emping jagung dengan kualitas terbaik. Tujuan penelitian ini adalah untuk mendapatkan emping jagung mentah dengan variasi konsentrasi kapur pada perebusan dan variasi lama perendaman jagung. Emping jagung mentah dianalisa sifat kimia dengan dibandingkan antara jagung warna putih dan jagung warna kuning yang lebih banyak memiliki kandungan gula. Hasil penelitian menunjukkan bahwa air kapur pada campuran olahan emping jagung tidak dianjurkan untuk dikonsumsi secara berlebihan, karena dapat menyebabkan komplikasi pada organ tubuh. Kata kunci : Emping jagung, usaha ekonomi produktif, pelatihan, pemasaran digital, air kapur

Does board gender diversity play an important role in environmental and corporate performance?

This research investigates the impact of Return on Assets (ROA), Debt to Equity Ratio (DER), Sales Growth, and Gender Diversity on Environmental Performance (EP) among 75 companies listed on the Indonesia Stock Exchange participating in the PROPER program from 2019 to 2022. The study employs a random effects model. The findings indicate that ROA, DER, Sales Growth, and Gender Diversity significantly influence EP. Specifically, Firm Size (FZ) moderates the impact of DER on EP. However, Firm Size does not significantly moderate the effects of ROA, Sales Growth, and Gender Diversity on EP. The research provides insights into factors contributing to the financial performance of companies and the moderating role of firm size. The novelty of the study lies in the moderating role of firm size in the relationship between ROA, DER, Sales Growth, and Gender Diversity with environmental performance. The research contributes to legitimacy, stakeholder, and agency theories. Policymakers can leverage these insights to formulate strategies that encourage corporate sustainability. This study offers valuable information for companies aiming to enhance both environmental and financial performance, ultimately contributing to broader societal well-being