Consumer Willingness and Acceptance of Smart Meters in Indonesia

Indonesia is the fourth most populous country in the world and is currently facing some challenges, such as pollution and a growing energy demand. One of the solutions to these problems is upgrading the electricity transmission and distribution system to avoid losses of energy, and encourage consumer engagement in energy saving as well as energy generation. The government of Indonesia has initiated projects for smart grids and advanced metering infrastructure (AMI), but consumer awareness and willingness to accept these new technologies is still uncertain. This study focused on analyzing consumers’ knowledge and willingness to accept one of the key components in grid modernization, being smart meters (SM). An online questionnaire was used to record responses from 518 social media users from different parts of Indonesia. The analysis shows that, among social media users who are seen as early adopters of technology, there is certainly a lack of awareness about SM, but they are largely open towards the acceptance of SM. Based on the findings, we have also drawn recommendations for energy companies, which would help in raising consumer awareness, as well as acceptance of SM in Indonesi

An Empirical Analysis of Green Electricity Adoption Among Residential Consumers in Poland

This paper investigates the acceptance of green electricity among Polish residential consumers. Our focus was on the socio-economic and environmental attributes of consumers in terms of their willingness to adopt renewable energy sources (RES) and green electricity tariffs. In particular, this study explores the determinants of adoption by examining consumers’ willingness to pay (WTP) for green electricity, willingness to switch to green electricity tariffs, and willingness to install small-scale generators in the household. The hypotheses were tested empirically with data collected by means of a standardized telephone survey of 502 household electricity consumers in Poland. Most Polish people accept and support the development of RES, but they do not know how to contribute to this process. Their WTP increases with income, education, pro-environmental attitudes, and knowledge. They also care about social influence. To increase the adoption rate of RES among residential consumers, stable legal regulations, clear procedures, subsidies, social campaigns, and educational trainings are needed. We believe that the findings from this study may be valuable for those involved in marketing green electricity offers and for politicians responsible for the increase of the share of renewables in the Polish power system

Do Consumers Want to Pay for Green Electricity? A Case Study from Poland

This paper analyses the willingness to pay (WTP) for green electricity among residential consumers in Poland, which is the sixth most populous and eighth largest and most dynamic economy in the European Union. The current share of renewable energy sources (RES) in energy consumption is around 13.5% and is expected to increase. To estimate the mean WTP of the residential consumers in Poland, as well as its main determinants, an empirical survey has been conducted and a contingent valuation method has been used. The results obtained indicate that—above all—age, income, environmental attitudes, peer support, but also education and knowledge play the most important role in explaining consumers’ WTP for green electricity. Statistical analyses indicate that the mean WTP of Polish households is currently quite low (additional 3.5 USD per month), which is due to the relatively low GDP per capita, lack of knowledge about green energy and no past experience with green electricity tariffs

Key Factors of Development of Electromobility AMONG Microentrepreneurs: A Case Study from Poland

Microentrepreneurs contribute to the growth of electromobility, and hence to sustainable transport, by the purchase of alternative fuel vehicles (AFV). This article attempts to identify key factors that may affect the growth of interest in AFV among microentrepreneurs. To find the key factors, data from 181 Polish microenterprises was collected and analyzed by means of the factor analysis. The results showed that in contrary to the popular opinion, it is not the price of the car that is crucial for its purchase, but the information that leads to knowledge about technical and utility values, and to legal and economic predictability

Determinants of the Willingness to Energy Monitoring by Residential Consumers: A Case Study in the City of Wroclaw in Poland

This paper analyses attitudinal and socio-economic determinants of the householders’ willingness to monitor their energy consumption. Residential consumers can monitor their energy consumption by means of traditional (electricity bill) and modern tools (smart metering information platforms, SMP). Within this empirical study we test the effect of environmental attitudes, knowledge and perceived possibilities on consumers’ stages of readiness to adopt SMP based the stage model of self-regulated behavioral change (SSCB). Perceived possibilities to monitor energy consumption on a regular basis was found to be the predictor of adoption in every examined stage of readiness. General knowledge predicted adoption of the stage in which consumers declared willingness to learn know-how of using SMP. The results suggest that an effectiveness of educational campaigns may be restricted to only some consumers

How Much Polish Consumers Know about Alternative Fuel Vehicles? Impact of Knowledge on the Willingness to Buy

Limited consumer knowledge reduces the chances of the spread of alternative fuel vehicles (AFVs), and hence slows down AFV market spread. In our empirical survey conducted in the first quarter of 2020 among 1002 Poles planning to buy a car in the next 12 months or who have just bought one, we examine what socio-economic and attitudinal factors influence their willingness to buy an AFV. In particular, we are interested in exploring how AFV knowledge related to understanding of the differences between hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs), as well as brand recognition associate with the willingness to buy. To the best our knowledge, this is a unique study among consumers in Central and Eastern Europe, characterized by lower exposure to AFVs and lower purchasing power. Our results indicate that males with pro-environmental beliefs and behaviors who are interested in modern automotive technologies and have good AFV brand recognition are predominated to be willing to buy an AFV in the near future

How to Foster the Adoption of Electricity Smart Meters? A Longitudinal Field Study of Residential Consumers

The objective of this research was to explore correlates and predictors that play a role in the process of adopting and withdrawing from using a smart metering information platform (SMP). The SMP supports energy monitoring behaviors of the electricity consumers. The literature review shows, however, that not every customer is ready to the same extent to adopt novel solutions. Adoption requires going through stages of readiness to monitor energy consumption in a household. In a longitudinal field experiment on Polish residential consumers, we aimed to see whether messages congruent with the stage of readiness in which participants declared to be at a given moment will be more effective in prompting participants to progress to the next stage than a general message or a passive control condition. We also tested the effect of attitude and knowledge about energy monitoring on phase changes. Our study reveals that what affects the phase change is the participation in the study. The longer the participants were engaged in the usage of SMP, the more willing they were to monitor their energy consumption in the future. This result sheds light on the future educational and marketing efforts of the authorities and energy suppliers

Marketing and communication channels for diffusion of electricity smart meters in Portugal

info:eu-repo/semantics/publishedVersio