Product placement as a way of promoting on an international scale based on a series of films about James Bond

This article presents the characteristics of product placement as global promotion. The reader may refer to the types of product placement, its regulatory framework and its short genesis and evolution. The paper presents the results of a survey conducted on a group of 123 respondents. The survey results indicate that product placement in James Bond films is noticeable by more than 90% of respondents. The respondents have positive opinions on the use of product placement to promote the products. This may encourage potential investors to make more use of film as a medium of product placement

Anna May Wong: Chinese-American Actress

The United States’ film industry has an extensive and rich history that also offers insight into the development of American culture. However, the history of Hollywood includes many cases of discrimination, racism, and the use of stereotypes within roles. Films reflect societal constructs and beliefs, including stereotypes that European Americans had against non-white immigrants and citizens. Asian-Americans especially suffered from stereotypes and discrimination within the United States in the early 20th Century. Such stereotypes and racism appeared in both the films produced in Hollywood, and within Hollywood and the film industry itself. Anna May Wong, the first Chinese-American film actress, experienced many forms of discrimination and racism throughout her career as an actress. Even though she was a highly popular actress, she was not free from the scrutiny of European-Americans and the ingrained biases that they held towards people with Asian heritage. Although Anna May Wong starred in multiple movies and gained popularity, she continually faced discrimination and racism within the film industry throughout her career, both in Hollywood and in Europe, demonstrating the long history of discrimination and racism towards non-white actors within the film industry

The potential of intellectual capital as a source of competitive advantage for banks using CART classification trees

Motivation: Most of the available analyzes on building banks’ competitiveness were based on typical financial ratios. The challenge for every modern bank is not just understanding the meaning of intellectual capital, but defining its elements and determining measures that enable its effective management, leading to the improvement and maintenance of a strong competitive position. Empirical research concerning the competitiveness of banks in Poland is increasingly focused not only on efficiency and financial indicators but more often on emphasizing the significance of the components describing the IC subsystems, which include: service quality, bank reputation, customer confidence in the financial service of a given bank and the attractiveness and comprehensiveness of its offer as significant determinants of the overall assessment of a given entity.Aim: The aim of the article is to systematize the definition of a bank’s intellectual capital and to indicate its role in building a bank’s long-term competitive position using multidimensional statistical analysis — classification tree (CART method).Results: The conducted analysis will allow to find rules (based on diagnostic indicators) classifying banks into separate groups (A, B, C). This will lead to the conclusion which indicators from the economic (EC) and intellectual (IC) capital layers have the greatest impact on the competitiveness of banks (2009–2020)

Double Jeopardy: Protection against Multiple Punishments

In Department of Revenue v. Kurth Ranch, the United States Supreme Court found the enforcement of a Montana statute taxing the possession of illegal drugs violated the Double Jeopardy Clause of the sixth amendment.\u27 Kurth is the third case in what appears to be an increasingly broad interpretation of the clause. This note examines the Court\u27s analysis and questions the necessity of protecting against successive punishments

A bank’s intellectual capital and its importance in building competitiveness on the example of Polish listed banks

Motivation: Contemporary banks operating in the knowledge-based economy are constantly looking for sources of improving their competitiveness and attractiveness compared to the banking sector. Therefore, the ability to flexibly respond to changes taking place in the market environment and use the resources and experience in a creative way becomes essential. Intellectual capital is a source of the bank’s intangible resources, such as knowledge, employee skills, service quality, social relations and image, and innovations. The present study focuses on the structure of intellectual capital, which has been long discussed for a long time and became a subject of numerous studies. The concept of division of the bank’s intellectual capital into three subsystems was herein presented: organizational capital (KORG), innovative capital (KINN) and institutional capital (KINS). These subsystems will be included in the creation of a synthetic measure defining the bank’s competitiveness. Aim: The objective of this study is to present a method enabling the assessment of the competitiveness of listed banks in Poland with the use of multidimensional statistical methods, taking into account diagnostic variables that determine the economic and intellectual capital of banks, including its subsystems. Results: The article systematizes the concept of the division of intellectual capital. Thanks to the aggregate measure of the bank’s competitiveness, the author presented a ranking of banks, indicating the leader among the 11 banks listed on the stock exchange in Poland in 2009–2019. The proposed multidimensional analysis of the bank considers its financial and intellectual resources, which means that stakeholders can evaluate the bank’s data and its long-term development strategies. The long-term leadership position may indicate the bank’s condition and its intensified activities in intellectual capital development, which may be important information for stakeholders

Rola kapitału intelektualnego w budowaniu konkurencyjności banków w Polsce

W pracy podjęto się oceny wpływu zmian zachodzących we współczesnej gospodarce, związanych z rosnącą rolą kapitału intelektualnego, na konkurencyjność banków w Polsce. Konkurencyjność rozumiana jest jako budowanie długookresowej pozycji konkurencyjnej banku w oparciu o zgromadzony potencjał konkurencyjny, możliwości wykorzystywania zdolności do konkurowania w konkretnych warunkach otoczenia zewnętrznego oraz osiągania trwałej przewagi konkurencyjnej. Podmiotem badań są banki komercyjne, funkcjonujące w Polsce i notowane na Giełdzie Papierów Wartościowych (GPW) w Warszawie. Okres badawczy obejmuje lata 2009–2020

Product placement as a way of promoting on an international scale based on a series of films about James Bond

This article presents the characteristics of product placement as global promotion. The reader may refer to the types of product placement, its regulatory framework and its short genesis and evolution. The paper presents the results of a survey conducted on a group of 123 respondents. The survey results indicate that product placement in James Bond films is noticeable by more than 90% of respondents. The respondents have positive opinions on the use of product placement to promote the products. This may encourage potential investors to make more use of film as a medium of product placement

Product placement as a way of promoting on an international scale based on a series of films about James Bond

This article presents the characteristics of product placement as global promotion. The reader may refer to the types of product placement, its regulatory framework and its short genesis and evolution. The paper presents the results of a survey conducted on a group of 123 respondents. The survey results indicate that product placement in James Bond films is noticeable by more than 90% of respondents. The respondents have positive opinions on the use of product placement to promote the products. This may encourage potential investors to make more use of film as a medium of product placement