Consumers\u27 Perception of Parallel Imported Products: A Case Study of Singaporeans\u27 Behaviour on Cosmetics and Fragrances

Persepsi konsumen terhadap produk impor cenderung sangat beragam. Keberagarnan persepsi konsumen tersebut dipengaruhi oleh beberapa variabel, di antaranya kategori produk, tujuan membeli produk, diskon yang diharapkan konsumen, merek produk dari perusahaan penghasil produk. Selain variabel tersebut, keberagaman persepsi konsumen juga dipengaruhi perbedaan segmen konsumen, seperli unzur, gender, tingkat pendidikan, pekerjaan, don penghasilanr. Artikel ini membahas persepsi konsumen terhadap produk impor dengan mengambil studi kasus perilaku konsumen di Singapore terhadap produk impor utztuk jenis kosmetik dan parfum. Keywords: brand: consumerdiscount: imported products: satisfactio

Assessing the Imagination Scale’s Nomological Validity: Effect of Hedonic versus Utilitarian Product Types and Abstract versus Concrete Advertising Execution

This research builds on a study of advertisement-evoked imagination scale developed by Dewi and Ang (2015). The imagination scale contains four types of imagination, that is, benefit-anticipatory imagination, emotional-bonding imagina­tion, symbolic imagination, and mind-wandering imagination.In this paper, the pro­po­sed constructs of the imagination types are related to other relevant constructs exis­ting in marketing literature.The purpose of this research is twofold. First, it establishes the nomological validity of the imagination measures by placing it in the context of hedonic-utilitarian concepts proposed by Holbrook and Hirschman (1983). Second, the research empirically studies the effect of situational factor, that is concrete versus abstract advertisement execution, on imagination elicitation. The study is an experiment which employs mixed factor design involving eight sub-groups of participants. Results of the research demons­trate the nomological validity of the imagination scale where the four types of imagination were elicited in response to hedonic/utilitarian product depicted in the ad and situational factors (that is, abstract versus concrete ads)

The impact of the passage of time on consumer evaluation of experience and credence qualities in a service

Although research on consumer evaluation/perception of attribute quality is extensive, few have investigated the factors influencing perception of credence qualities, qualities that cannot be determined immediately after product use. Two sets of credence qualities were identified, those that can be determined through the acquisition of expert information and those that are determinable only through the passage of time after product use. Using a home banking service as the experimental context, subjects used the service by requesting a specified transaction to be carried out. They learnt how accurate it was carried out either immediately or a simulated one month after using the service. It was found that how soon subjects received information about its transactional accuracy influenced their evaluation/perception of its credence qualities that are related to the passage of time (e.g. security of personal access code and confidentiality of financial record) but not those that were not related to the passage of time but could be determined through the acquisition of expert information (e.g., sophistication of computer language used). As predicted, subjects who learnt a month later that their requested transaction was accurately carried out rated security and confidentiality higher than those who received the same information but immediately after use. Those who experienced an inaccurate service rated such qualities significantly lower when they learnt of its inaccuracy a month later than immediately after use. No difference in perception was found for credence qualities that are determinable through an expert and not over time. The results suggest that similarity between the known and perceived attribute qualities in terms of whether they are revealed over time or independently of time (such as through expert information) is a major influence on consumer's evaluation/perception of credence qualities. Theoretical, methodological, and managerial implications arising from this research are furnished.Business, Sauder School ofGraduat

The local terms in the pre war novel of the MCA's new literature

Being a continuation of entity, the Chinese literature in Singapore and Malaysia are similar to the Chinese literature in China and yet may differ in some aspects. This paper focus on the lexical difference in terms of the usage of Chinese dialects and local languages, such as Malay language and English language, found in Singaporean and Malaysian Chinese fiction. The data were collected from literary works compiled by FangXiu in Malayan Chinese New Literature (1919-1942) Fiction Collection I & II (Book III & IV). The terms of five main local languages could be identified, namely Cantonese, Minnan, local Chinese language, Malay and English. The dialectal and local vocabularies used in fictions formed a unique characteristic of Chinese fictions in Malaysia and Singapore which is different from Chinese fictions in other parts of the world

The power of money: a cross-cultural analysis of business-related beliefs

This study compared beliefs in money, business ethics and social responsibility, and guanxi; and Machiavellian personality among youths in two Asian economies--Hong Kong and Singapore--and two Western economies--Canada and Hawaii. It found interesting variations across economies. The factors that influence how much one believes in the power of money also varied.

Principles of marketing / an Asian case book

Indeks *** *** Bibliografi hlm. Setiap babviii, 217 hlm. :il. ;22 cm