Broadening \u3cem\u3eJournal of Public Policy & Marketing\u3c/em\u3e’s Outreach: My Tour of Duty” as Editor

The article offers the insights of Journal of Public Policy & Marketing\u27s former editor on his tenure, objectives, and initiatives. He states that on editor tenure, he observed that a crucial time in a journal\u27s life is the handoff or transition between retiring and incoming editors. He says that the aim in his term was to provide information regarding public policy issues\u27s impact on marketing behaviors. He adds that he promoted ethnography topics during his tenure

Warnings and Disclosures

This chapter reviews nearly six decades of research on warnings and disclosures, including common misperceptions and their importance to public health policy, and offers an answer to the key question, “Do warnings and disclosures really work?” Supporting theory and research applications are discussed

Incoming Editor’s Statement

In this editor\u27s statement, I will share JPP&M\u27s editorial philosophy and mission with our readers, as well as important information regarding our Web site, new JPP&M activities, section editors, and special issues and conferences. The following JPP&M editorial philosophy and mission should be of interest to readers and all prospective contributors

The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy

The purpose of this first chapter of the handbook is to discuss how the findings and approaches offered by the marketing discipline are used in consumer protection policy

Editor\u27s Statement

It has been almost nine years since I concluded my term as the fifth editor of Journal of Public Policy & Marketing (JPP&M). As indicated in my outgoing “Editor’s Statement” (2001), I consider it a tremendous honor to have served as editor for a journal that has evolved into one of the leading outlets for scholarly work in the marketing field. However, as most former editors will acknowledge, it can be best described as an ever-changing journey, with peaks and valleys in the evolution process. Therefore, the purpose of this article is to reflect on my tenure and background, my objectives for the journal, initiatives that were tried (including what worked and what didn’t), special issues and sections, and award-winning articles and reviewers. I conclude with a closing set of thoughts and reflections for future JPP&M editors, authors, reviewers, and readers

Static and dynamic modifications to photon absorption:The effects of surrounding chromophores

This Letter investigates the influence, on the molecular absorption of light, of surrounding chromophores. Two novel rate contributions are identified - one vanishing for a medium with no static dipole moment. The other, dynamic term is used to model a system of primary absorbers and secondary chromophores distributed in a host medium. Further modification provides a basis for modelling a case where the medium is, itself, marginally absorptive, thus accounting for optical losses as the input propagates through the surrounding host. The results facilitate tailoring of secondary chromophore and host effects in the pursuit of materials with specific absorption features