research

The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy

Authors
Publication date
1 January 2001
Publisher
e-Publications@Marquette

Abstract

The purpose of this first chapter of the handbook is to discuss how the findings and approaches offered by the marketing discipline are used in consumer protection policy

    Similar works

    Full text

    thumbnail-image

    Available Versions

    epublications@Marquette

    redirect
    oaioai:epublications.marquette.ed...
    Last time updated on 18/11/2016