Human Rights Organizations as Agents of Change: An Experimental Examination of Framing and Micromobilization Human Rights Organizations as Agents of Change: An Experimental Examination of Framing and Micromobilization

ABSTRACT: Human Right Organizations [HROs] attempt to shape individuals' values and mobilize them to act. Yet little systematic research has been done evaluating the efficacy of these efforts. We identified the three most common messaging techniques: (1) informational frames; (2) personal frames; and (3) motivational frames. We tested their efficacy using an experimental research design in which participants were randomly assigned to the control group (shown no campaign materials) or one of the treatment groups shown a campaign against sleep deprivation featuring one of these framing strategies. We then surveyed participants regarding their attitudes and their willingness to act. Results demonstrate that all three framing strategies are more effective at mobilizing consensus than action. Personal narratives are the most consistently successful, increasing individuals' sense of knowledge on the issue and their emotional reaction to the issue, leading them to reject the practice and participate in a campaign to demand its cessation

The dynamics of decision-making in the sphere of skills' formation.

Towards a National Skills AgendaAvailable from British Library Document Supply Centre-DSC:99/35135 / BLDSC - British Library Document Supply CentreSIGLEGBUnited Kingdo