37 research outputs found
Markets and marketing research on poverty and its alleviation: Summarizing an evolving logic toward human capabilities, well-being goals and transformation
Marketing practitioners and business scholars now view some of the world’s poorest communities as profitable growth markets. Hence a market-based approach to poverty alleviation has gathered momentum. This article traces the evolution of such a market-based approach over four decades and highlights a gradual trend away from a deficit-reduction approach (focused on constraints and justice) towards an opportunity-expansion approach (focused on capabilities and well-being). This trend is summarized in an analytical framework of human capabilities, well-being goals and transformative impact evolved from the literature. The framework is then used to analyse the practice of sanitation marketing, which has emerged as a key method in one of the highest priority domains in international development discourse – sanitation. The article concludes with a discussion of how contemporary work can further take forward the key tenets of the framework and guide the development of ‘good markets’ for the poor
Ear of stimulation determines schizophrenia-normal brain activity differences in an auditory paired-stimuli paradigm
COST 241 Interlaboratory measurements of the nonlinear Kerr coefficients in optical fibres
info:eu-repo/semantics/publishe
Physiological testing of coronary artery stenosis by computation of invasive coronary angiography. The wire-free functional imaging (WIFI-II) study
Cardiovascular Aspects of Radiolog
Feasibility and Diagnostic Precision of In-procedure Computed Fractional Flow Reserve: The Wire-free Invasive Functional Imaging (WIFI) Study
Cardiovascular Aspects of Radiolog