How to monitor and generate intelligence for a DMO from online reviews

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceSocial media and customer review websites have changed the way the tourism sector is managed. Social media has become a new source of information, due to the large amount of UGC / e-Wom generated by consumers An information that is "available" but at the same time noisy and of great volume, which makes it difficult to access and analyze. This study investigates and verifies the possibility of using data present in content reviews of a Content Web Site Review - TripAdivsor - to generate actionable information for a Destination Management Organization. With a focus on negative reviews, tourist attractions of Lisbon and using the “R code” and its packages, the study shows that with the correct technique chosen and the action of an intelligence analyst, data can be extracted and provide substrate for actions, strategy and intelligence generation – which is Social Media Intelligence. The findings prove that the flood of web 2.0 data can serve as a source of intelligence for the Destination Management Organization (DMO). By monitoring sites like TripAdvisor, a DMO can hear what tourists talk about attractions and thereby generate insights for intelligence and strategy actions. A DMO can even, analyzing this data, make your attractions more desirable, and even act in adverse situations, reducing risky situations

Cícero Dias e as danças do nordeste

Mário de Andrade apresenta um conjunto de aquarelas de Cícero Dias, baseadas em motivos coreográficos pernambucanos. O tema das aquarelas inspira considerações sobre as origens e a evolução das músicas e “danças folclóricas brasileiras”, como o maracatu, os bumbas, os cabocolinhos e as danças antifolclóricas, semi-eruditas e popularescas, como o frevo e o sambaMário de Andrade presents us a set of water-colours by Cicero Dias influenced by some choreographic themes from Pernambuco. The subject of these watercolours gives the author the inspiration to write about the origins and the evolution of the songs and “brazilian folk dances” like the maracatu, the bumbas, the cabocolinhos and the anti-folk, semi-scholarly and popular dances like the frevo and the samb

A superstição da cor preta

Mário de Andrade In: Boletim Luso-Africano. Rio de Janeiro, dezembro de 1938. Texto extraído de: Mostra do Redescobrimento: Negro de Corpo e Alma. Nelson Aguilar (org.). Fundação Bienal de são Paulo. São Paulo. Associação Brasil 500 Anos Artes Visuais, 2000, p. 388-389.

A DONA AUSENTE

A DONA AUSENT

Psicologia da criação

Texto reproduzido de: Jorge Coli, Música final: Mário de Andrade e sua coluna jornalística Mundo Musical, Campinas, Editora da Unicamp, 1998, p. 104-107. Foi feita a atualização ortográfica

Do teatro cantado

Texto reproduzido de: Jorge Coli, Música final: Mário de Andrade e sua coluna jornalística Mundo Musical, Campinas, Editora da Unicamp, 1998, p. 100-103. Foi feita a atualização ortográfica