PENDEKATAN EXPERIENCE ECONOMY PADA PEMASARAN FESTIVAL PARIWISATA: PENGARUH TERHADAP KEPRIBADIAN FESTIVAL YANG DIRASAKAN PEGUNJUNG DAN REPUTASI FESTIVAL

Abstract: Tourism is one of the most essential sector for several countries because itaffects the economic growth. Festival, as a part of event tourism, can be used as touristattraction. To achieve success in festival, some conditions have to be fulfilled i.ememorable experience of festival, keen festival personality and its reputation. Pine andGilmore (1998) described four dementionals of experience economy which are;education, entertainment, escapism and esthetic. Using Structural Equation Modeling(SEM) on Festival Makanan Kampoeng Tempo Doeloe (206 samples), this studyconducted to determine the effect of four experience dementions on festivalpersonality and the influence of festival personality towards reputation. The result areshowed that entertainment, education and esthetic have the significant positive effecton the festival personality. This study also reveals that festival personality have asignificant positive influence on reputation. This research can be useful forgovernment or tourism event organiser while organising festivals

PENDEKATAN EXPERIENCE ECONOMY PADA PEMASARAN FESTIVAL PARIWISATA: PENGARUH TERHADAP KEPRIBADIAN FESTIVAL YANG DIRASAKAN PEGUNJUNG DAN REPUTASI FESTIVAL

Abstract: Tourism is one of the most essential sector for several countries because it affects the economic growth. Festival, as a part of event tourism, can be used as tourist attraction. To achieve success in festival, some conditions have to be fulfilled i.e memorable experience of festival, keen festival personality and its reputation. Pine and Gilmore (1998) described four dementionals of experience economy which are; education, entertainment, escapism and esthetic. Using Structural Equation Modeling (SEM) on Festival Makanan Kampoeng Tempo Doeloe (206 samples), this study conducted to determine the effect of four experience dementions on festival personality and the influence of festival personality towards reputation. The result are showed that entertainment, education and esthetic have the significant positive effect on the festival personality. This study also reveals that festival personality have a significant positive influence on reputation. This research can be useful for government or tourism event organiser while organising festivals

DIVERSIFIKASI OLAHAN PRODUK JAHE MERAH MELALUI PELATIHAN PEMBUATAN PERMEN JAHE PADA USAHA BERKEMBANG NAGI SIPADEH

Nagi Sipadeh merupakan salah satu usaha berkembang yang menjadi mitra pengabdian masyarakat LPPM Universitas Andalas yang memiliki keinginan besar untuk terus berinovasi mengembangkan berbagai jenis produk olahan jahe merah. Salah satu produk yang ingin dikembangkan adalah  permen jahe merah. Dalam upaya pengembangan produk permen jahe merah, masih banyak kendala dan permasalahan yang dialami oleh Nagi Sipadeh terutama kurangnya pengetahuan tentang teknologi produksi permen. Melalui kegiatan pengabdian kepada masyarakat yang dilakukan ini diharapkan dapat membantu usaha Nagi Sipadeh  untuk meningkatkan keterampilan dan kemampuan dalam memproduksi permen berbahan baku jahe merah. Kegiatan pengabdian kepada masyarakat ini dilaksanakan dalam tiga bentuk kegiatan, yaitu penyuluhan, pelatihan, dan bimbingan berkelanjutan. Pelatihan yang dilakukan mencakup pada teknologi produksi permen yang meliputi komposisi bahan-bahan yang diperlukan dalam pembuatan permen disertai edukasi mengenai fungsi dan peranan masing-masing bahan tersebut dalam komposisi permen, kemudian dilanjutkan dengan penyampaian cara pengolahan yang tepat serta prosedur pengemasan permen yang baik. Hasil dari kegiatan ini Usaha Nagi Sipadeh mendapatkan pengetahuan dan keterampilan mengenai proses pengolahan permen baik dalam bentuk permen keras maupun permen lunak serta mengetahui teknik pengemasan permen yang tepat. Kata kunci: Jahe merah, Nagi Sipadeh, permen ABSTRACT Nagi Sipadeh is one of the developing businesses that is a community service partner of LPPM Andalas University who has a great desire to continue to innovate in developing various types of processed red ginger products. One of the products to be developed is red ginger candy. In an effort to develop red ginger candy products, there are still many obstacles and problems experienced by Nagi Sipadeh, especially the lack of knowledge about candy production technology. Through this community service activity, it is hoped that it can help Nagi Sipadeh's efforts to improve skills and abilities in producing of red ginger candy. This community service activity is carried out in three forms of activity, namely counseling, training, and ongoing guidance. The training carried out covers candy production technology which includes the composition of the ingredients needed in making candy along with education about the function and role of each of these ingredients in candy composition, then continued with the delivery of proper processing methods and good candy packaging procedures. As a result of this activity, Nagi Sipadeh's business gained knowledge and skills regarding the candy processing process, both in the form of hard candy and soft candy, as well as knowing the right candy packaging technique. Keywords: Red ginger, Nagi Sipadeh, cand

E-Government During the Pandemic: Maturity Assessment of the Provincial And Regency/City Website in West Sumatra

E-government uses information technology to change government relations with citizens, the private sector, and other institutions. The importance of identifying e-government performance cannot be separated from the use of the website. Thus, assessing the website quality is very important as it helps determine the quality of e-government services and improve service processes. In almost two years of implementing e-government in West Sumatra, there has been no evaluation of the provincial and district/city government websites, which are the primary tools for implementing e-government today. In the Covid-19 pandemic period, the website's role has become more critical as a means for the public to get the latest information regarding developments in handling the pandemic. This study focuses on assessing and evaluating the level of maturity (maturity assessment) of the provincial and district/city government websites in implementing e-government and its relationship in response to the Covid-19 pandemic. Forty websites were assessed for their e-government maturity in this study. The website consists of 19 district/city websites, one provincial webpage, and 20 websites for handling Covid-19 for each district/city and province. The maturity assessment was measured using the United Nations (UN) e-government maturity model. This study found that government websites are still at stage 1 and stage 2 maturity models. Meanwhile, the Covid-19 handling website is on stage1. It is hoped that the government in West Sumatra will pay more attention to improving e-government through websites in the current pandemic era

Systematic Literature Review on Customer Switching Behaviour from Marketing and Data Science Perspectives

This paper systematically examines the literature review in the field of customer switching behavior. Based on the literature review, it can be concluded that customer switching behavior is a topic that has been widely researched, with a focus on various industries, particularly banking and telecommunications. Research trends in this area have shown a positive direction in recent years, and the amount of research being done in marketing and data science is relatively balanced. In marketing, correlational studies are predominant, with a focus on identifying relationships between customer satisfaction, price-related variables, attractiveness of alternatives, service failure, quality, and switching costs to switching behavior. The PPM model is also gaining popularity as an important development for switching behavior because it considers both push and pull factors. Data science research has shown promising results in predicting customer switching behavior, with each research paper achieving good predictive accuracy. However, research gaps spanning the fields of marketing and data science need to be addressed to provide a comprehensive understanding of the drivers of customer switching behavior. Overall, the literature review shows that customer switching behavior is an important concern for businesses, and further research in this area is essential to gain a better understanding of customer behavior and develop effective strategies to retain customers

Pelatihan Penyusunan Laporan Keuangan BUMDes Bintang Muda Mandiri, Desa Sialang Kubang, Kecamatan Perhentian Raja, Kampar, Riau

This financial report training activity aims to improve the quality of Bintang Muda Mandiri BUMDes financial reporting. Training in preparing financial reports is necessary because, based on the observations made, many accounts still need to be by the transactions. In addition, the format of the report also still needs improvement. Observations of the existing financial reports and interviews regarding the accounts in the financial statements were first carried out. The training content was compiled, and the training was carried out. This activity was attended by BUMDes employees, especially those who have an interest in financial reporting. Mistakes found during observations were corrected to achieve the appropriate financial statements. The financial statements to be prepared consist of an income statement, a statement of changes in equity, and a statement of financial position. This community service activity results in an increase in the quality of the Bintang Muda Mandiri BUMDes financial reports

Sosialisasi dan Pelatihan Akuntansi untuk Penyusutan Aset Tetap pada BUMDes Amanah Desa Bukit Gajah Kecamatan Ukui Kabupaten Palalawan Riau

This activity aims to provide socialization and training regarding the depreciation of fixed assets to village-owned enterprises called BUMDes Amanah Bukit Gajah, Palalawan Regency, Riau. It was due to that BUMDes have never depreciated their fixed assets at all. Depreciating fixed assets owned by BUMDes will improve the current quality of financial reporting. This activity began with understanding the business of BUMDes. Then it continues with the provision of training and pilots following existing cases in BUMDes, including compiling tables and making sheets of Microsoft Excel-based depreciation calculators needed by BUMDes. This activity was attended by 5 BUMDes employees responsible for financial reporting. The depreciation method and useful life of fixed assets will be adjusted to tax regulations. The result of this activity was in the form of the socialization of fixed assets and their depreciation

Pelatihan Penyusunan Laporan Arus Kas pada BUMDes Bintang Muda Mandiri Desa Sialang Kubang, Kecamatan Perhentian Raja, Kabupaten Kampar

The cash flow statement provides relevant information regarding cash receipts and payments of a company in one period. The information presented on it assists the company in making decisions on using available cash. It serves as the basis for evaluating the performance of receiving and cash disbursement in a period. Decision errors can result in several circumstances, such as debt accumulation, jammed cash inflows, uncollectible customer receivables, and BUMDes' failure to pay for daily operational needs. BUMDes Bintang Muda Mandiri is one of the best BUMDes from the Deepening Program of Bank BRI Brilian Village, a village incubation program organized by PT Bank Rakyat Indonesia, Tbk. in 2022. BUMDes Bintang Muda Mandiri has also reported profits in the last three years, which reflects the potential for future growth. This community service activity provided training in preparing a Statement of Cash Flow using Excel worksheets prepared by the Andalas University Community Service Team. The method used in this activity was the delivery of material and training. The benefit of this activity was the realization of independent BUMdes human resources who can prepare the cash flow statement and analyze it as a financial report for decision-making

PENDEKATAN EXPERIENCE ECONOMY PADA PEMASARAN FESTIVAL PARIWISATA: PENGARUH TERHADAP KEPRIBADIAN FESTIVAL YANG DIRASAKAN PEGUNJUNG DAN REPUTASI FESTIVAL

Abstract: Tourism is one of the most essential sector for several countries because itaffects the economic growth. Festival, as a part of event tourism, can be used as touristattraction. To achieve success in festival, some conditions have to be fulfilled i.ememorable experience of festival, keen festival personality and its reputation. Pine andGilmore (1998) described four dementionals of experience economy which are;education, entertainment, escapism and esthetic. Using Structural Equation Modeling(SEM) on Festival Makanan Kampoeng Tempo Doeloe (206 samples), this studyconducted to determine the effect of four experience dementions on festivalpersonality and the influence of festival personality towards reputation. The result areshowed that entertainment, education and esthetic have the significant positive effecton the festival personality. This study also reveals that festival personality have asignificant positive influence on reputation. This research can be useful forgovernment or tourism event organiser while organising festivals