The business intelligence in the moroccan industrial companies

The main goal of this work is to understand the use of environmental scanning by seniormanagers in the context of the Moroccan pharmaceutical industry. This work also makes itpossible to compare our hypotheses of research with the reality of the Moroccan ground. Ourresults showed that competitors is the main variable impacting the perception of uncertainty inthe top manager and pushes him to increase his monitoring frequency based mainly on externaland personal sources. On a methodological level, we mobilized a hybrid exploratory approach,based on 13 guided interviews with senior managers operating in the Moroccan pharmaceuticalindustry

Les Pratiques De Veille Chez Le Haut Manager Marocain : Quelles Echelles De Mesure?

In order to explain the factors influencing the use of business intelligence by senior managers, this paper seeks to sift through all the measuring instruments that have been used, in previous work, to operationalize the variables and the dimensions forming our theoretical construct. Based on Churchill's (1979) paradigm, which proposes a systematic procedure, this choice of items will result in the administration of a questionnaire. Also, it is aimed at testing our conceptual model in the context of Moroccan industrial enterprises

Social entrepreneurship and human development in africa

This paper first seeks to link the theoretical context to practices related to newentrepreneurial models, with a focus on the particularity of innovative experiences in theAfrican continent and their contributions to social and economic progress. Since then, ithas highlighted support for efforts to support this development, which forms thefoundation of an economic fabric that generates value and guarantees equity and socialjustice.   RésuméCe papier cherche en premier lieu à lier le contexte théorique aux pratiques afférentes auxnouveaux modèles entrepreneuriaux, en mettant l’accent sur la particularité desexpériences innovantes dans le continent africain ainsi que leurs contributions au progrèssocio-économique, et depuis, à mettre en lumière l’appui des efforts déployés poursoutenir ce développement qui constitue le socle d’un tissu économique générateur devaleur et garant d’équité et de justice sociale.

LA PRATIQUE DE VEILLE CHEZ LES MANAGERS DES ENTREPRISES INDUSTRIELLES MAROCAINES

Ce travail vise comme objectif d’apporter des éléments de réponse à la question de l’impact de l’incertitude environnementale sur le comportement des managers par rapport à l’utilisation de la veille stratégique en tant que système d’information particulier. Dans ce cadre, Nous cherchons, sur la base d’une étude qualitative exploratoire hybride, à proposer un modèle conceptuel qui présente les facteurs impactant l’utilisation de la veille stratégique par les managers des entreprises industrielles. Un modèle où nous cherchons à comprendre, d’une part, les variables indépendantes impactant l’utilisation de la veille stratégique et qui sont liées principalement à la perception des managers de l’incertitude de leur environnement, de la qualité des sources d’information et de l’accessibilité de ces sources d’information, et d’autre part, la fréquence de veille et le mode de veille qui représentent les dimensions de la variable dépendante qui est l’utilisation de la veille stratégique par les managers

Acceptance factors of telemedicine technology during Covid‐19 pandemic among health professionals: A qualitative study

Abstract Objective Health professionals are the main users of telemedicine systems, and their acceptance will contribute to the successful implementation of this technology. The objective of this study is to provide a better understanding of the issues surrounding the acceptance of telemedicine technology by Moroccan health professionals in the public sector, in the preparation for a possible generalization of this technology in Morocco. Method Following a literature review, the authors mobilized a modified version of the unified model of technology acceptance and use, to explain and understand the determinants of health professionals’ intention to accept telemedicine technology. The authors’ methodology is based on a qualitative analysis and is primarily based on data obtained through semi‐structured interviews with health professionals, who the authors believe are the primary actors in the acceptance of this technology within Moroccan hospitals. Results The authors’ results suggest that performance expectancy, effort expectancy, compatibility, facilitating conditions, perceived incentives, and social influence have a significant positive impact on health professionals’ behavioural intention to accept telemedicine technology. Practical implications From a practical point of view, the results of this study can help the government, organizations responsible for the implementation of telemedicine, and policymakers to understand the key factors that may affect the behaviour of future users of this technology, and to develop very specific strategies and policies for a successful generalization