A Influência dos Aspectos Sociais na Competitividade das Redes Interorganizacionais: a Experiência da Rede dos Exportadores de Frango Halal Brasileiro

Inter-organizational networks are groups of legally independent organizations working together to achieve both their individual goals to the collective goals of the group. The focus of this research is the influence of social aspects on the competitiveness of inter-organizational networks, and the aim is to identify the contribution of the social aspects (strategy group, trust, commitment and cooperation) to the competitiveness of the network. It is about a qualitative, exploratory and descriptive study, through the case study of a single network of Brazilian poultry exporters of Halal. Primary data were collected through semi-structured interviews, in addition, the information obtained from these interviews were checked with information from other secondary sources such as reports and institutional materials. The results indicated that these social aspects are complementary and collaborate for a more competitive network. The contribution of this research indicates the existence of complementarities of the categories, wherein a positively reinforces the presence of another network.Redes interorganizacionais são grupos de organizações legalmente independentes que atuam em conjunto para alcançar seus objetivos individuais simultaneamente aos objetivos coletivos do grupo. O objeto de estudo desta pesquisa é a influência dos aspectos sociais na competitividade de redes interorganizacionais, e o objetivo é a identificação da contribuição dos aspectos sociais (estratégia de grupo, confiança, comprometimento e cooperação) para a competitividade da rede. Trata-se de uma pesquisa qualitativa, de natureza exploratória e descritiva, realizada por meio do estudo de caso único da rede dos exportadores de frango Halal brasileiro. Os dados primários foram coletados por meio de entrevistas semiestruturadas, além disso, as informações obtidas por meio dessas entrevistas foram checadas com informações de outras fontes secundárias, como relatórios e materiais institucionais. Os resultados indicaram que esses aspectos sociais são complementares e colaboram para uma maior competitividade da rede. A contribuição desta pesquisa aponta a existência da complementaridade das categorias, em que uma reforça positivamente a presença da outra na rede

Food Value Chains: Social Networks and Knowledge Transfer in a Brazilian Halal Poultry Network

This paper describes a food value chain driven by Muslim precepts, exploring the influence of religion on social networks aspects and on knowledge transfer. Religions have a growing importance for international business, shaping the value chain. Assimilating religious precepts can contribute to better business network management for actual and intended food producers. A qualitative case study based on interviews, non-participant observation, and document analysis was conducted. The main results are that trust and commitment give a competitive edge to the Brazilian Halal poultry network when serving Muslim markets worldwide. Knowledge transfer is influenced by the religious context, with a small group of companies (Islamic Centers) governing interpretations of the Muslim precepts

The Influence of Social Aspects on Competitiviness of the Inter Organizational Networks: the Experience of the Network of Brazilian Halal Poultry Exporters

Inter-organizational networks are groups of legally independent organizations working together to achieve both their individual goals to the collective goals of the group. The focus of this research is the influence of social aspects on the competitiveness of inter-organizational networks, and the aim is to identify the contribution of the social aspects (strategy group, trust, commitment and cooperation) to the competitiveness of the network. It is about a qualitative, exploratory and descriptive study, through the case study of a single network of Brazilian poultry exporters of Halal. Primary data were collected through semi-structured interviews, in addition, the information obtained from these interviews were checked with information from other secondary sources such as reports and institutional materials. The results indicated that these social aspects are complementary and collaborate for a more competitive network. The contribution of this research indicates the existence of complementarities of the categories, wherein a positively reinforces the presence of another network

INNOVATION IN A RELIGIOUS ENVIRONMENT: ESTABLISHING AN INTER-ORGANIZATIONAL NETWORK ORIENTED TO THE ISLAMIC MARKET

<div><p>ABSTRACT Purpose: Understand the generation of innovation in a religious environment subject to the requirements of Islamic precepts. Brazil stands out in terms of its exports to the Middle East, particularly for items such as Halal chicken, produced according to Islamic precepts. For such business to be viable, an innovative network has emerged, with actors organizing their activities around religious precepts. Originality/gap/relevance/implications: Management of business product and processes is preponderantly oriented towards efficiency and productivity (e.g. cost reduction). Notwithstanding, they must comply to additional demands in supply networks where religion plays a major role. Key methodological aspects: Documentary research, exploratory interviews with key respondents at the strategic level, non-participant observation of workplaces and production lines. Summary of key results: Actors are linked to the network by a common goal, both economic and social, mobilized by institutionalized rules and religious principles in the network. Product and process changes are subject to compulsory religious rules, and no change may occur if not aligned to ancient practiced beliefs. Key considerations/conclusions: Knowledge transfer and innovation are intertwined with religious rules, guiding product and process changes for both Muslim and non-Muslim network actors. New business approaches, however great their benefits in terms of productivity and conferring excellence, need the approval of religious leaders who interpret such innovation, judging the case for acceptance based on the precepts of the Qur'an, i.e. whether the practice is lawful or Halal.</p></div