Bira Beach Tourism Governance Through Digital Marketing Communication Strategies

This research delves into the role and implications of digital marketing communication strategies in the tourism governance of Bira Beach. Bira Beach, renowned for its pristine coastal beauty, has witnessed fluctuating tourism trends over the years. Ensuring sustainable tourism development, which balances economic benefits, environmental protection, and socio-cultural integration, necessitates effective governance mechanisms. Digital marketing communication strategies have emerged as instrumental in shaping this governance. Through a qualitative approach encompassing interviews, surveys, and digital data analytics, this study explores (1) the existing digital communication practices in promoting Bira Beach, (2) stakeholders' perceptions about the effectiveness of these practices, and (3) the influence of these strategies on tourism governance frameworks and decisions. Preliminary findings suggest that well-structured digital communication campaigns can enhance stakeholder participation, foster transparent decision-making, and drive sustainable tourism policies. However, certain challenges like digital literacy, infrastructural constraints, and authenticity concerns have been identified. The research emphasizes the need for a cohesive strategy that integrates technology, local community insights, and environmental considerations for robust tourism governance at Bira Beach. This study contributes to the growing body of knowledge on the intertwining realms of digital marketing and tourism governance, offering insights for policy-makers, tourism planners, and marketers

Code of Conducts: Leadership Wisdom in the Buginese Lontara Latoa as Indonesia’s Local Genius

The manuscript Lontara Latoa, a compilation of the sayings and records of Buginese kings, has provided a source of local wisdom through its linguistic codes of conduct. This article analyzes the relevance of this manuscript's linguistic codes, particularly those dealing with leadership, in modern Buginese life. It maps the leadership values contained within the old Buginese-language text Lontara Latoa, showing that these values remain relevant and can be actualized to promote the betterment of modern Buginese society. The values contained within Lontara Latoa can inform how leaders are selected amongst the Buginese. The linguistic codes contained within the text have provided the Buginese with an enduring local wisdom. As such, this article recommends a broader examination of the linguistic codes within the text, as this can provide a means of improving global ethics

PENGARUH STRES KERJA DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI KANTOR DINAS PERHUBUNGAN KOTA MAKASSAR

Penelitian ini bertujuan untuk mengetahui Pengaruh Stress Kerja dan Kepuasan Kerja Terhadap Kinerja Pegawai Kantor Dinas Perhubungan Kota Makassar serta variabel yang paling dominan berpengaruh Terhadap Kinerja Pegawai Kantor Dinas Perhubungan Kota Makassar. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Sampel diambil menggunakan metode representative yaitu mengambil bagian kecil dari populasi tersebut dengan menggunakan rumus slovin. Metode pengumpulan data yang digunakan adalah Observasi, Wawancara, Kuesioner dan Dokumentasi. Data dianalisis dengan regresi linear berganda dengan bantuan software SPSS 23. Hasil penelitian menunjukkan bahwa seluruh hipotesis dalam penelitian ini telah terbukti Stres Kerja berpengaruh terhadap Kinerja Pegawai Kantor Dinas Perhubungan Kota Makassar, Kepuasan kerja berpengaruh terhadap Kinerja Pegawai Kantor Dinas Perhubungan Kota Makassar, variabel yang paling dominan berpengaruh terhadap Kinerja Pegawai Kantor Dinas Perhubungan Kota Makassar adalah Stres Kerja

Quick response code Indonesia standard (QRIS) E-payment adoption: customers perspective

AbstractThe Indonesian government has now developed a QRIS EPayment for non-cash transaction between MSMEs and customers. MSMEs are the main channel for the success of the program through various transaction services provided to customers. This study aims to investigate the determine customers intention to adopt of QRIS e-Payment in Indonesia. Extended of UTAUT Theory will be used to investigate. Partial least squares structural equation modeling (PLS-SEM) was use to analyze the data. Using the purposive sampling technique, this study collected 195 respondents. We found that There are two main variables driving the customer in adopting of QRIS e-payment, namely social influence and facilitating conditions. Meanwhile, the variable performance expectancy and effort expectancy have a positive but insignificant effect. This result implies that In order to increase customer intention to use the QRIS e-payment system by consumers in Indonesia, QRIS service providers need to form a favorable opinion in society by increasing social influence through collaborating with community leaders or important people in their community and facilitating services that facilitate community adopts QRIS. This will encourage customer intention to adopt of QRIS e-payment and accelerate the migration of cash transactions to non-cash transactions in Indonesia