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Understanding Knowledge Sharing Within Communities of Practice. A Study of Engagement Patterns and Intervention within Community of Practice.
Online Communities of Practices (CoPs) is emerging as a major form for knowledge sharing in this era of information revolution. Due to the advancement of technology and ease of internet access in every part of the world, people began to get more and more involved in online CoPs to share knowledge. The defining characteristic of a Community of Practice is the interaction between members in order to jointly determine and embrace goals, eventually resulting in shared practices. Crucial to the success of a Community of Practice is the engagement between community members. Without engagement, a Community of Practice can not share knowledge and achieve its negotiated goals. To that end, there is a need to examine, why do people engage in an online discussion, what role domain experts play to keep on-line discussion alive and how to develop a ''right intervention'' to maintain and stimulate participants for engagement in on-line community.
This thesis studied eight Communities of Practices that are being deliberately formed to facilitate knowledge sharing in the online community and describes an exploratory study of knowledge sharing within Communities of Practices (CoPs) by investigating eight CoPs ¿Start up Nation, All nurses, Young Enterpener, Teneric, SCM Focus, Systems Dynamics, Mahjoob and Alnj3 CoPs. The CoPs under investigation shared the following characteristics: permanent life span, created by interested members (i.e. bottom-up rather than top-down management creation), have a high level of boundary crossing, have more than 700 members who come from disparate locations and organizations, have voluntary membership enrollment, high membership diversity, high topic¿s relevance to members, high degree of reliance on technology, and are moderated. Data were gathered on the eight CoPs through online observations and online questionnaire survey. Results show that in each of the case study the most common type of activity performed by members of each CoP was sharing knowledge, followed by socialsing. Regarding the types of knowledge shared, the most common one across all CoPs was practical and general knowledge. The types of practical knowledge, however, varied in each CoP.
The study also discovered that storytelling extensively enhances knowledge transfer and participants¿ interpersonal communications in eight communities under investigation. What were also notable in this study were the stories discussed in a CoP remains in the archive, what are more likely to generate interest and curiosity on the topic among inactive members who ultimately facilitates knowledge transfer.
In this study it is also evident that successful topics with successful conclusion (in terms that the original query was answered) will not necessary get high responses and vice versa. An analysis of selected topics in the eight case studies has shown that some successful topics have few replies and vice versa, where many topics ended with open conclusion or they were unsuccessful in terms that the original query was not answered satisfactory. Therefore, it is not necessary that successful topic will get high number of responses as there are some successful topics which have limited number of replies. Overall, it is found that, topic may play a major role in the success of online discussion. It is observed in the study that members normally use short messages rather long messages and usually discusses more than one topic within one thread. Practical implications for knowledge sharing in online communities of practice were discussed, along with some recommendations for future research
Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)
PurposeThis paper examines how entrepreneurs engage in a Virtual Community of Practice (VCoP) to share knowledge. Intensity of engagement is taken as a proxy to measure the strength of knowledge sharing.Design/methodology/approachThe archival data spanning over a three-year period from ‘Start-up-Nation©’ (a VCoP purposefully setup for entrepreneurs) is used for analysis. A set of indices are introduced to measure participants’ intensity of engagement in terms of message length, message frequency and reciprocity in the knowledge sharing process. Content analysis is employed to test a sample of ‘highly engaged’, ‘moderately engaged’, ‘low engaged’ and ‘not engaged’ discussion topics as part of the on-line discourse.FindingsWe find that entrepreneurs normally use short (fewer than 100 words) or medium (fewer than 250 words) message size to contribute to the discussions. In addition, we find that senior members and discussion moderators play important roles in igniting the ‘reciprocity’ behaviour in stimulating the interest of the community with the topic discussion. We also findthat highly engaged topics usually lead to further discussion threads.Originality/valueThis is the first study of its kind to explore how entrepreneurs engage in a VCoP to share their knowledge and experiences. The set of measurement indices tested here provide a tool for the owner, designer and moderator of the VCoP to measure the utility of their website in terms of its members’ participation. In addition, the set of textual and subjective interventions identified here enable the moderator (administrator) of a VCoP to design effective interventions to facilitate on-line discourse and augment the knowledge sharing process amongst its community members