INFLUENCE OF DIFFERENT PRODUCT ATTRIBUTES ON ROMANIAN CONSUMER PURCHASE DECISIONS FOR ORGANIC DRIED BERRIES

Data collected in recent years has shown an enormous growth in overall consumer health consciousness. Nowadays the food industry is facing a new profile of consumers, and these consumers are demanding healthier options. Packaging claims are considered to have an influence on consumer purchase decisions for food products. In our research we included 289 participants that answered to our questionnaire that have two parts. The first part of the questionnaire focuses on attributes like: price (7 Romanian leu - RON, 12 RON; 1 EUR = 4.59 RON, exchange rate on 30.08.2017), origin (Romania, European Union), drying method (microwave, sundried, air-dried), and nutritional claim (with or without nutritional claim) for a specific organic dried berries mix, to allow us to supply specific values for these factors to the research participants. The second part of the questionnaire focuses on evaluating a series of statements regarding consumers’ attitudes towards: organic food, naturalness, healthy food, and novel processing technologies. Data were processed by conjoint analysis. Conjoint analysis of responses from this 289 participants (representative sample for the Romanian urban population), with a margin of error of ±6% at a 95% confidence level) reveals that specific attributes affect consumer purchase decisions of organic dried berries mix (P ≤ 0.05). We found that consumers’ willingness to pay for microwave-dried berries is independent from values associated with price, origin and nutritional claim. This study offers demographic information on Romanian consumer’s attitude towards new technologies for organic berry-based products. Also, it is established that conjoint studies technique is a useful instrument in designing new products. Financial support for this project is provided by funding bodies within the CORE Organic Plus FP7-ERANET- 618107 Ensuring quality and safety of organic food along the processing chain and with cofounds from the European Commission UEFISCDI - ERA NET for Romanian Partner USAMVB - “Innovative and eco-sustainable processing and packaging for safe and high quality organic berry products with enhanced nutritional value” EcoBerries

FIGHT AGAINST BREAST CANCER FROM THE PERSPECTIVE OF SOCIALLY RESPONSIBLE MANAGEMENT

This paper is a fine approach of an actual problem in Romania, analyzed from the point of view of the companies which are socially involved and support this cause. The increasing number of the breast cancer cases represent an alarm signal for Romanian women, this being the reason for which the most important leaders who are well-known for their activity in the area of feminine beauty or for a healthy lifestyle, contribute by solidarity and involvement in the breast cancer problem. Our topic has as objectives the identification of the information level among Romanian women regarding preventive measures and screening of breast cancer, on one hand, and determining the impact of the corporations in supporting the fight against breast cancer, on the other hand. The research methodology consisted in conducting some interviews with Romanian doctors, in order to identify the main obstacles in the way of early detection of cancer, but also in finding solutions for raising the information level among Romanian women. We also analyzed the most important campaigns of the companies which are socially involved in this area and we continued our research with a questionnaire applied to a number of 215 respondents. The results of the quantitative and qualitative research contribute to the awareness on the importance of the companies which practice socially responsible management, in the fight against breast cancer

SUSTAINABLE PACKAGING SOLUTIONS FOR ORGANIC FRESH BERRIES

Climate changes and particularly global warming are topics carefully treated by specialists already since decades. The most pregnant factor that influences climate change is pollution, namely the high level carbon dioxide emissions. Besides other substances used by the most of the industries (oil, charcoal, fertilizers, etc.), plastics are not to be ignored when talking about pollution. Plastic waste affects animals and humans, as well as their habitat. In this respect, food industry engages in preserving the good functioning of the environment by developing and using biodegradable and bio-based resources for food packaging. The aim of this literature review was to identify the optimal sustainable packaging solution used for berries. The results of the study pointed out that the most used environmentally friendly packaging technique is the one that involves modified atmosphere. In terms of packaging materials, the literature is limited when it comes to biodegradable/bio-based solutions. However, active packaging gains popularity among researchers, considering the endless possibilities to include sustainable compounds in a biopolymer based matrix, in order to prolong the shelf-life of berries or fruits in general

Level of Financial Education in South-Eastern Europe

Financial literacy refers to a person's knowledge and skills in managing personal finances and making wise financial decisions. Adequate financial education is essential for making informed choices and avoiding financial problems. The purpose of this academic article is to examine and analyse the importance and the impact of financial education in the current economic and social context. The article will explore the factors that influence the level of financial education and the barriers to implementing effective programs. The study aims to analyse the financial knowledge, behaviour and attitudes of people in South East Europe. The research methods provide an overview of the level of financial education in the South-East European regions, based on comparable data and rigorous analysis. The results of the study are the pillar for the developing effective financial education policies and programmes in the regions in order to make better decisions and ensure longterm financial securit

The New Paradigm of Online Marketing: A Study of Generation Z Consumers' Behaviour and Their Attitude Towards Brands

The marketing environment is evolving and is prone to transformation more often than ever, due to the new digital era and rapid technological development;therefore, companies, along with marketers, are constantly trying to improve consumer experience, in an effort to fulfill their customers` needs and desires accordingly.Studying the consumer behavior of Generation Z is crucial for online marketers due to the fact that they are starting to gain significant purchasing power and have become a target audience for retailers worldwide. Through this article, we aim to find out insights regarding consumption habits, preferences of shopping methods, preferred channels, attitudes, perceptions regarding certain influencing factors of Generation Z consumers, focusing on online marketing elements. The research instrument was a survey created through the Google Forms platform which was distributed exclusively to Generation Z respondents via online channels.The survey was completed by a total number of 125 respondents and the obtained results were presented in the form of a descriptive analysis.The main results show that Gen Z consumers are more likely to use online channels in their buying process(as a means of information) and are influenced by a different range of factors than previous generations.Other elements that we focused on were the preffered online shopping channels, shopping habits according to various product categories, attitude towards brands and willingness to pay. Apart from the scientific contribution, this study can have as possible practical implications the development and customization of new marketing directions by companies, with the aim of targeting this audience of great interest, namely Gen Z

Latest Developments in Edible Coatings on Minimally Processed Fruits and Vegetables: A Review

The food industry nowadays is facing new challenges in terms of sustainability and health implications of packaging and processing techniques. Due to their desire for new and natural products coupled with changes in lifestyle, consumers are looking for food products that have been less processed but possess longer shelf life and maintain nutritional and sensorial proprieties during storage. These requirements represent real challenges when dealing with highly perishable food products, such as fruits and vegetables. Thus, in recent years, edible coatings have been intensively developed and studied because of their capacity to improve the quality, shelf life, safety, and functionality of the treated products. Edible coatings can be applied through different techniques, like dipping, spraying, or coating, in order to control moisture transfer, gas exchange, or oxidative processes. Furthermore, some functional ingredients can be incorporated into an edible matrix and applied on the surface of foods, thus enhancing safety or even nutritional and sensory attributes. In the case of coated fruits and vegetables, their quality parameters, such as color, firmness, microbial load, decay ratio, weight loss, sensorial attributes, and nutritional parameters, which are very specific to the type of products and their storage conditions, should be carefully monitored. This review attempts to summarize recent studies of different edible coatings (polysaccharides, proteins, lipids, and composites) as carriers of functional ingredients (antimicrobials, texture enhancers, and nutraceuticals) applied on different minimally processed fruits and vegetables, highlighting the coating ingredients, the application methods and the effects on food shelf life and quality

Preliminary research on using organic sea buckthorn powder in bread making

Bread is a food product that represents an important element in human nutrition, considered a convenient type of food, being consumed daily in large quantities in many parts of the world. Adding functional ingredients in bakery products was highly researched lately, because of their ability in the reduction of some chronic diseases besides improving of basic nutritional functions. The aim of the present paper was to obtain bread with different quantities of organic dried sea buckthorn powder (Sorana variety), as functional ingredient. For sample characterization, some phisico-chemical (dry matter %, aw) and nutritional parameters (antioxidant activity, total phenolic content) were determined, as well as sensorial analysis. The study obtained promising results regarding the use of sea buckthorn powder as ingredient in bread making

Searching for cold-adapted microorganisms in the underground glacier of Scarisoara Ice Cave, Romania

Scarisoara Ice Cave (Romania) hosts one of world’s largest and oldest underground glacier. While no studies were carried out on the existence of microorganisms in this cave’s ice block, our interest is to investigate the presence of microorganisms and their chronological distribution in the cave’s subterranean ice in relationship with past climatic changes. Samples were collected from ice layers of different age (from present to ~900 cal. yrs. BP), and the diversity of embedded microbial communities was assessed by classical cultivation and molecular techniques. The microorganisms from icesediments were cultivated at 4 °C and 15 °C, in the presence and absence of light. Epifluorescence microscopy analysis indicates the presence of autotrophic prokaryotes and eukaryotes in sunlightexposed ice and water samples. Total DNA was isolated from each ice sample and the bacterial and eukaryotic SSU-rRNA genes were amplified by PCR. The chemical composition and organic content of both deeply buried (>10 m inside the ice block) and surface (supra- glacial pond water) habitats were analyzed in relation to their age and organic composition. This study is the first to report on the presence of both prokaryotic and eukaryotic microorganisms in the subterranean ice block of Scarisoara Ice Cave, thriving in both organic-rich ice and clear ice layers. Phototrophic prokaryotes and eukaryotes were identified in sun-exposed recent ice. The composition of cold-adapted ice embedded microbiota varied with the habitat age and organic content, as resulting from dissimilarities in growth curve profiles at two different temperatures. The presence of bacteria and eukaryotes in all the analyzed samples was asserted by PCR amplification of SSU-rRNA gene fragments. These findings can be further used to reconstruct changes in the microbial diversity over the past approximately 5000 years, in correlation with climatic and environmental changes recorded by the ice block

Research and Science Today Supplement No.1(3)/2012

Research and Science Today Journal is a publication founded in 2011 and it is dedicated to the students of all levels (license, master and doctoral) of faculties in the country and abroad. We want to offer the participants the opportunity to present their scientific works in the following areas: Social Sciences, Economic Sciences, Legal Sciences, Humanities, Education Sciences, Engineering, Medicine and Sport. This journal provides students the opportunity to create and / or to improve their abilities to write scientific papers. So each appearance (two appearances per year at which we can add supplements) contains a number of papers written by students, masters and doctoral from the faculties from the country or / and abroad. The journal promotes original studies contributing to the progress of knowledge and it is motivated by the need to address issues of theory and practice in the areas mentioned above. The Journal is a training means of the factors involved in the conceptualization, development, implementation and evaluation , aiming the formation of creative personalities who could be able to adapt through the changing conditions of life. Journal wants to be a forum for debates disciplinaries and interdisciplinaries theoretical topics, to become a research support, to leverage this work at regional, national and international levels. We believe that this gathering will enjoy the support from both parts of the researchers and of the practitioners, and will provide appropriate training sources held professional through the current problems

Fabrication of endothelial cell-laden carrageenan microfibers for microvascularized bone tissue engineering applications

ecent achievements in the area of tissue engineering (TE) have enabled the development of three-dimensional (3D) cell-laden hydrogels as in vitro platforms that closely mimic the 3D scenario found in native tissues. These platforms are extensively used to evaluate cellular behavior, cell-cell interactions, and tissue-like formation in highly defined settings. In this study, we propose a scalable and flexible 3D system based on microsized hydrogel fibers that might be used as building blocks for the establishment of 3D hydrogel constructs for vascularized bone TE applications. For this purpose, chitosan (CHT) coated κ-carrageenan (κ-CA) microfibers were developed using a two-step procedure involving ionotropic gelation (for the fiber formation) of κ-CA and its polyelectrolyte complexation with CHT (for the enhancement of fiber stability). The performance of the obtained fibers was assessed regarding their swelling and stability profiles, as well as their ability to carry and, subsequently, promote the outward release of microvascular-like endothelial cells (ECs), without compromising their viability and phenotype. Finally, the possibility of assembling and integrating these cell-laden fibers within a 3D hydrogel matrix containing osteoblast-like cells was evaluated. Overall, the obtained results demonstrate the suitability of the microsized κ-CA fibers to carry and deliver phenotypically apt microvascular-like ECs. Furthermore, it is shown that it is possible to assemble these cell-laden microsized fibers into 3D heterotypic hydrogels constructs. This in vitro 3D platform provides a versatile approach to investigate the interactions between multiple cell types in controlled settings, which may open up novel 3D in vitro culture techniques to better mimic the complexity of tissues.Authors thank the Portuguese Foundation for Science and Technology (FCT) for the personal grants SFRH/BD/42968/2008 through the MIT-Portugal Program (SMM) and SFRH/BD/64070/2009 (EGP). The research leading to these results has received funding from the European Union's Seventh Framework Programme (FP7/2007-2013) under grant agreement no REGPOT-CT2012-316331-POLARIS and MIT/ECE/0047/2009 project